Verdantix Survey Names Global Brand Leaders For Sustainability Consulting,
Assurance, Software And Not-For-Profit Services
LONDON -- January 14, 2013
A global survey of 250 heads of sustainability conducted by independent
analyst firm Verdantix finds that, in 2012, the highest brand preference for
sustainability consulting was achieved by Ernst & Young, for sustainability
assurance by KPMG, for sustainability software by Microsoft and in the
not-for-profit category by the Carbon Disclosure Project (CDP). The survey,
Global Sustainability Leaders’ Survey: Brands is based on interviews with the
most senior sustainability decision-makers in firms with annual revenues
greater than $250 million, across 21 industries in 13 countries.
“Global firms and entrepreneurial ventures are battling it out in the
sustainability market to develop brand recognition in multiple countries and
achieve brand preference over competitors” commented Patty Satkiewicz,
Verdantix Industry Analyst and author of the report. “The Big Four accounting
firms – Deloitte, Ernst & Young, KPMG and PwC – have secured the strongest
brand preference in both the sustainability consulting and sustainability
assurance markets. Since this is a market which requires deep pockets, the Big
Four’s dominance already looks ominous for their competitors.”
The study, Verdantix Global Sustainability Survey: Brands, covers brand
recognition and brand preference in the sustainability consulting, assurance,
software and not-for-profit categories. Key findings in each category:
*In sustainability consulting Ernst & Young leads with a brand preference
score of 39%, relative to 37% for KPMG, 33% for Deloitte and 30% for PwC.
Among the management consulting firms, Accenture achieved a score of 22%
beating McKinsey on 21% and Bain on 15%.
*KPMG achieved the highest brand preference score in the sustainability
assurance market with 36%, just ahead of Ernst & Young with 35% of survey
respondents indicating a positive brand perception. Bureau Veritas reached
22%, the highest brand preference for a supplier outside of the Big Four.
*In the software category, Microsoft leads global brand preference with
heads of sustainability, as a provider of software for sustainability
management with a score of 39%. SAP is close behind with 38% followed by
Oracle and IBM. Specialist software firms CarbonSystems and Credit360 both
achieved the highest brand preference score of 16%.
*Among the not-for-profits, CDP and the Global Reporting Initiative (GRI)
top the brand preference list among 250 heads of sustainability scoring
57% and 61% respectively. The World Wildlife Fund (WWF) reached a brand
preference score of 48% and the UN Environment Program 44%.
“The Big Four’s global scale and their willingness to make strategic
investments have enabled them to out-muscle management consultancies in
multiple markets” commented David Metcalfe, Verdantix CEO. “Even in the
assurance market, the Big Four now have higher brand awareness than the global
environmental certification players like DNV, SGS and URS Corporation. The
fact that most not-for-profits in the sustainability sector still have more
brand recognition than global software firms like Oracle reflects the step
change that corporate marketing departments need to make to engage with newly
appointed sustainability leaders.”
Note To Editors
Verdantix is an independent analyst firm. We provide authoritative data,
analysis and advice to help our clients resolve their energy, environment and
sustainability challenges. Through our global primary research and deep domain
expertise we provide our clients with strategic advice, revenue generating
services, best practice frameworks, industry connections and competitive
For further information, please visit www.verdantix.com.
Global Marketing Manager
+44 203 3716792
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