New Price Rollback for Longhorn and Timber Wolf Pouches Announced

      New Price Rollback for Longhorn and Timber Wolf Pouches Announced

PR Newswire

RICHMOND, Va., Jan. 14, 2013

RICHMOND, Va., Jan. 14, 2013 /PRNewswire/ --Swedish Match announced today
that the company is reducing the factory selling price for all Longhorn and
Timber Wolf pouches to $.90. The new list price represents a 31% reduction
for Longhorn and a 49% reduction for Timber Wolf. The new pricing goes into
effect on Monday, January 21, 2013.


"Historically, the 'pouch' segment of the moist snuff category has grown at
twice the rate of the total category," according to Joe Ackerman, Marketing
Director of US Smokeless Brands."Within the last year that rate has
accelerated to 3X the category rate. We anticipate this growth trend to
continue as tobacco consumers continue to gravitate towards the convenience of
pouch products."

The pricing change comes on the heels of the introduction of Timber Wolf and
Longhorn's new unique package design that offers the disposable pouch
compartment - an industry first.

Ackerman adds, "We not only feel that our pricing decision delivers strong
value to consumers, but also contributes to robust category growth.
Additionally with the recent pouch packaging change, consumers will
successfully differentiate Timber Wolf & Longhorn Pouches from competitive

Both brands will be supported with effective point of sale and promotions.

About Longhorn: The Longhorn brand offers the best value by delivering a
simple combination of premium quality and really great price.Longhorn moist
snuff gives you the taste you demand at the price you want. For more
information on Longhorn, visit our website at

About Timber Wolf: Timber Wolf Moist Snuff is small batch crafted in
Owensboro, KY. Made from a blend of high-quality tobacco, Timber Wolf is
available in long cut, fine cut and pouches with a variety of flavors. Learn
more at

About Swedish Match: Swedish Match develops, manufactures, and sells
market-leading brands in the product areas Snus and snuff, Other tobacco
products (US mass market cigars and chewing tobacco), and Lights (matches and
lighters).Well known brands include General snus, Longhorn, Timber Wolf, Red
Man, White Owl, Garcia y Vega, Cricket lighters, and Fiat Lux matches. The
Group sells products across the globe, with production units in six countries.
The Group's global operations generated sales of 12,402 MSEK for the twelve
month period ending September 30, 2012. The Swedish Match share is listed on
the NASDAQ OMX Stockholm (SWMA). Swedish Match US Sales is headquartered in
Richmond, VA.

For more information visit the website at

SOURCE Swedish Match

Contact: Sandy Fowler-Jones, Director of Communications, +1-804-787-5132, or
cell +1-804-363-0424
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