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Let's Ask America named best new game show of 2012

              Let's Ask America named best new game show of 2012

Buzzerblog catapults game show to top of list for its entertaining and
interactive qualities

PR Newswire

CINCINNATI, Jan. 14, 2013

CINCINNATI, Jan. 14, 2013 /PRNewswire/ -- In just four months since its debut,
"Let's Ask America" is gaining attention from new and growing audiences in
Scripps markets, and also high praise from the industry's popular news blog
site, Buzzerblog. Readers of the blog voted "Let's Ask America" as the top new
game show of 2012.

"The show is just fun," wrote blogger Alex Davis. "It's not dark and
suspenseful. There's no random outburst of luck. It's just people playing a
game, joking around, and guessing answers to funny, provocative and
entertaining questions."

The game show debuted as original programming in September 2012 in Scripps
markets along with an infotainment program called "The List." The shows
replaced longtime syndicated game shows, "Wheel of Fortune" and "Jeopardy."
The new programming is drawing different audiences to Scripps TV stations and
demographics that are very attractive to advertisers. They also are competing
well in their time periods, regularly matching or outperforming the audiences
of established syndicated programs in markets like Tampa and Cleveland.

"Let's Ask America" features contestants playing via Skype from the comfort of
their own home while host Kevin Pereira has fun with the questions and players
in front of a studio audience. "Let's Ask America" polls people around the
country about fun and irreverent topics to get opinions. Players respond to
the poll questions and answers to win as much as $50,000.

"The game is fun, challenging, gets you talking, and Kevin is great as host,"
added Davis. "They also, finally, got the interactive game show correct. The
entire Skype element does add a very unique feel to the show not seen anywhere
else. With'Let's Ask America' you get a real cross section of the country –
all ages, genders, and types are getting involved."

Scripps worked with a market research firm to conduct the most-comprehensive
national consumer study of the access hour in more than 20 years. Surveys and
market analysis revealed specific information categories desired by today's
access audience. After generating and reviewing dozens of demo reels of shows
in those valued categories and testing the most-promising concepts with
broad-based focus groups, Scripps moved ahead aggressively with "Let's Ask
America" and "The List."

"We are thrilled with the response we are seeing from our audiences," said
Brian Lawlor, senior vice president of television for The E.W. Scripps Company
(NYSE: SSP). "Advertisers are equally enticed by the demographics delivered by
our new programming. We are getting results in just four months that we hoped
to see after an entire year. To see such positive reviews from Buzzerblog,
where its readers can identify and appreciate a quality game show product, is
very rewarding and reinforces our beliefs that 'Let's Ask America' is a
program with staying power."

"Let's Ask America" airs in Detroit, Phoenix, San Diego, Denver, Cleveland,
Indianapolis, Cincinnati, Baltimore, Tampa, Kansas City, West Palm,
Bakersfield and Tulsa. Check local listings for times.

"Let's Ask America" is produced by Telepictures and paraMedia Inc. and
distributed by Warner Bros. Domestic Television Distribution. The format will
be distributed internationally by Warner Bros. International Television
Production. Warner Bros. Domestic Television Distribution will make the series
available outside of the Scripps markets for a fall 2013 national launch or
sooner as appropriate time periods become available.

About Scripps
Scripps (www.scripps.com) is a leading media enterprise driven to develop and
expand its digital strategies, while embracing its rich history in delivering
quality journalism through television stations and newspapers. Creative,
talented and energetic employees are leading the way at 19 television stations
in major cities such as Denver, San Diego, Detroit, Phoenix, Cleveland,
Cincinnati and Tampa. The Scripps digital group is growing and gaining
momentum with new product offerings, enhancements, and technology that gives
customers more options than ever before to find the information and
entertainment they crave.

SOURCE The E.W. Scripps Company

Website: http://www.scripps.com
Contact: Valerie Miller, The E.W. Scripps Company, +1-513-977-3023,
valerie.miller@scripps.com
 
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