Epson Partners with RewardLoop to Offer Plug-and-Play Mobile Loyalty and Rewards with Its OmniLink Smart Solutions Family

  Epson Partners with RewardLoop to Offer Plug-and-Play Mobile Loyalty and
  Rewards with Its OmniLink Smart Solutions Family

NRF 102nd Annual Convention & EXPO NRF 102nd Annual Convention & EXPO:Epson
America, Inc. Booth #1627

Business Wire

NEW YORK -- January 14, 2013

Today at the NRF (National Retail Federation) 102^nd Annual Convention & EXPO,
Epson America, Inc., a leading supplier of value-added Point of Service (POS)
solutions, and RewardLoop, a Vancouver-based company focused on cloud hosted,
transaction-based mobile rewards programs, announced the availability of the
RewardLoop mobile loyalty and rewards platform on Epson’s OmniLink™ smart POS
solutions family. OmniLink combines an Epson industry-leading POS printer with
PC functionality to deliver cloud-based services, open platform mobility and
flexible web-based printing from any mobile device. Paired with Epson’s
OmniLink, RewardLoop delivers a universal, plug-and-play mobile loyalty and
rewards solution on virtually any existing POS system or cash register with no
need for upgrades to existing software.

Epson’s OmniLink solutions provide the data gateway that enables delivery of
cloud-based services via Ethernet or WiFi connectivity. Since the RewardLoop
application resides on the OmniLink printer outside the POS system, retailers
gain the benefits of rapid deployment. RewardLoop digitizes loyalty points by
rewarding customers based on purchases by credit, debit or cash, and
eliminates the need for traditional loyalty cards. Customers use smartphones
to scan QR codes printed on receipts to earn merchant-defined rewards anytime,
anywhere, eliminating the need to carry multiple, traditional loyalty cards.
With RewardLoop’s cloud-based data platform, retailers get access to real-time
transactional data crucial for establishing deep and rich customer
relationships and personalization. RewardLoop is NFC ready, and poised to take
advantage of this technology as it becomes more prevalent in consumer markets.

“Retailers are looking for innovative ways to connect with shoppers via mobile
devices,” commented Gregg Brunnick, Director of Marketing for Epson’s Business
Systems Division. “With RewardLoop, retailers can start using smartphone-based
loyalty and rewards quickly and easily today – and evolve their solution when
they’re ready to move to NFC-based programs of the future.”

“With Epson’s OmniLink solutions, we can offer our platform seamlessly, easily
and cost-effectively,” commented Jeff LaPorte, CEO at RewardLoop. “With this
solution, retailers can cost effectively transition to a digital loyalty
program and also gain needed real time insight into their customer base that
will help them grow their business. Our goal is to bring retailers closer to
customers through technology.”


The RewardLoop solution with OmniLink will be available in the first quarter
of 2013 through RewardLoop’s designated partners. To watch Epson’s NRF 2013
video, please click here. For more information about the Epson OmniLink,
please visit

About RewardLoop

RewardLoop is a mobile loyalty platform and network that rewards customers
based on merchants’ real-time transaction data. The company utilizes POS data
to map the relationships between transactions and customers, enabling brick
and mortar retailers to personalize offers with the precision and relevance of
online retailers. RewardLoop accesses Line Item Data on every transaction
(loyalty and non-loyalty), and resolves the mass fragmentation of the POS
landscape.RewardLoop is compatible with 85% of POS systems and virtually all
cash registers in circulation today.The newly announced RewardLoop Analytics
platform helps merchants extract new forms of value from their existing POS
systems by pumping a carbon copy of every transaction into the cloud where
RewardLoop and its partners, provide analytics and business intelligence
services on top of existing Point-of-Sale infrastructure to innovative
organizations in retail and hospitality. RewardLoop is based in Vancouver,
Canada and is backed by Madrona Venture Group.

About Epson America, Inc.

Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is
the U.S. affiliate of Japan-based Seiko Epson Corporation, a global
manufacturer and supplier of high-quality technology products that meet
customer demands for increased functionality, compactness, systems integration
and energy efficiency. For over 40 years, Epson’s advanced technology has been
at work in millions of POS systems around the world. Today Epson’s Business
Systems Division continues to bring industry-leading, open architecture, smart
technologies to the point of service. To learn more about Epson America
Business Systems Division, please visit:, or connect with us on
Facebook (, Twitter
( and YouTube

Epson is a registered trademark of Seiko Epson Corporation. OmniLink is a
trademark of Epson America, Inc. All other trademarks are the property of
their respective owners.

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For Epson
The Stephenz Group
Angela Diffly, 404-221-8895
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