The Coca-Cola Company Reinforces Its Commitment to Help America in the Fight against Obesity

  The Coca-Cola Company Reinforces Its Commitment to Help America in the Fight
  against Obesity

   Company Launches Global Advertising Campaign in the U.S. that Showcases
        Efforts Underway to Help Address the Issue of this Generation

Business Wire

ATLANTA -- January 14, 2013

The Coca-Cola Company is reinforcing its efforts to work together with
American communities, business and government leaders to find meaningful
solutions to the complex challenge of obesity.

A two-minute video, titled “Coming Together,” debuts tonight on national cable
news. The video encourages everyone to be mindful that all calories count in
managing your weight, including those in Coca-Cola products and in all foods
and beverages. Its purpose is to highlight some of the specifics behind the
Company’s ongoing commitment to deliver more beverage choices, including low-
and no-calorie options, and to clearly communicate the calorie content of all
its products.

A second spot, called “Be OK,” will debut on American Idol on Wednesday, Jan.
16. “Be OK” makes it perfectly clear right up front that a can of Coca-Cola
has 140 calories. This spot also encourages people to have some fun burning
those calories off.

“We are committed to bring people together to help fight obesity,” said Stuart
Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America.“This
is about the health and happiness of everyone who buys our products and wants
great-tasting beverages, choice and information.The Coca-Cola Company has an
important role in this fight. Together, with willing partners, we will

In addition to the new advertising, Coca-Cola is already helping support and
promote physical activity initiatives in local communities.


  *Coca-Cola Troops for Fitness: The Coca-Cola Foundation also will expand
    the program in key cities across the country in 2013. Launched in Chicago
    last fall, Coca-Cola Troops for Fitness taps returning military veterans
    to teach military-style fitness classes like calisthenics, sit-ups,
    push-ups, pull-ups and other fitness and nutritional techniques to
    families in communities most in need of wellness services.
  *America Is Your Park: For the third year, Coca-Cola issued a
    call-to-action to Americans to go outdoors and to vote for their favorite
    park.In collaboration with the National Park Foundation, America’s State
    Parks and National Recreation and Park Association, Coca-Cola has donated
    a $100,000 recreation grant to the winning park, as well as grants to
    three additional winning parks. These grants are provided to help restore,
    rebuild or enhance activity areas in parks where people can play and be
    active. Over the years, Coca-Cola has donated nearly $15 million for
    restoration and renovation of our country’s parks.
  *Triple Play: Launched in 2005 by Boys & Girls Clubs of America (BGCA) with
    support from The Coca-Cola Company, Triple Play encourages kids to eat a
    balanced diet, become more physically active and increase their ability to
    engage in healthy relationships.
  *School Fitness Centers & Governor’s Physical Fitness Challenge: Working
    with the National Foundation for Governor's Fitness Councils ^ ® and the
    American College of Sports Medicine, Coca-Cola has dedicated $5 million to
    place 100 new fitness centers in schools across the U.S. over the next
    five years. The unbranded centers will feature new fitness equipment and
    provide more than five million workouts annually, helping communities make
    physical activity a priority in schools. This program has touched more
    than 1.4 million students since its pilot and will continue to benefit
    many more.

  *Rails-to-Trails Conservancy: For more than 25 years, the Rails-to-Trails
    Conservancy has been transforming abandoned railroad corridors into trails
    for biking, walking and in-line skating. Over the years, we've donated
    more than $800,000 to help the Conservancy and other local trail
    organizations plan, improve or build a nationwide network of walking and
    biking trails.
  *ClimbsCorp^TM: Launched in 2012 with support from Coca-Cola, ClimbsCorp, a
    program of Brigham and Women’s Hospital, is the nation’s first service
    corps dedicated to revolutionizing the cardiovascular health and wellness
    of the American public. Based on the simple principle that people need to
    be active to maintain better health, ClimbsCorp leverages an easy way to
    incorporate exercise into our daily lives – taking the stairs.


We are committed to providing fact-based nutrition information to help
individuals make informed choices, to suit all occasions and lifestyles. Our
commitment also includes adhering to the right policies in schools and the
marketplace; encouraging physical activity and promoting nutrition education;
and continuously meeting changing consumer needs through innovation.

  *Council of Better Business Bureaus Pledge: Coca-Cola has always practiced
    responsible marketing. Today, we will not buy advertising directly
    targeted at audiences that are more than 35% children under 12. Our policy
    applies to television, radio and print, and where data is available, to
    the Internet and mobile phones.
  *Nutrition Labeling: In 2009, The Coca-Cola Company was the first company
    in the beverage industry to make front-of-pack calorie-labeling a global
    commitment for nearly all of our products by the end of 2011. And we’ve
    met that target. Prior to that, in 2005, we were the first beverage
    company in the U.S. to place dual nutrition labels on our regular calorie,
    single-serve packages - providing not only the required information for an
    8 fl. oz. serving, but also for the entire package (up to 20 fl. oz.).

And we are united with America’s beverage companies and important leaders and
organizations in instituting meaningful, significant and measurable
initiatives to help address this issue and will continue to build on these

  *School Beverage Guidelines: On May 3, 2006, Coca-Cola, along with
    President Clinton, the American Beverage Association, and other major U.S.
    soft drink companies, helped establish the national school beverage
    guidelines in the U.S. by voluntarily changing our beverage offerings in
    primary and secondary schools. The industry has since reduced beverage
    calories delivered to schools by 90%.
  *Clear on Calories: In February 2010, Coca-Cola joined the U.S. beverage
    industry in announcing our support for First Lady Michelle Obama’s Let’s
    Move! initiative with a “Clear on Calories” commitment, which includes
    placing calorie labeling on front of nearly all beverage containers.
  *Calories Count™ Vending Program: Beginning in 2012, Coca-Cola and others
    in the beverage industry have been working with government leaders,
    restaurant operators, vending machine companies and other customers to
    increase availability of low- and no-calorie beverages in vending
    machines. This effort also includes adding calorie amounts for each
    beverage selection on vending machines. In addition, machine fronts will
    display a “Calories Count™” vending snipe to remind people to consider the
    calories they consume.


We are committed to providing a variety of products for every lifestyle and
occasion, along with information to help people make informed choices and live
active, healthy lives.

  *Lower Calorie Options: People often look for ways to manage their calories
    so we help by offering low- and no-calorie options for nearly all of our
    brands. We removed the calories but not the great taste.

  *We offer more than 180 low- and no-calorie beverages in the U.S. and
    Canada, and low- and no-calorie beverages now represent nearly one-third
    (33%) of our beverage volume there.
  *We also offer 7.5 oz mini cans for many of our full-calorie beverages,
    including Coca-Cola^®, Sprite^®, Fanta^® Orange and Seagram’s^® Ginger
  *And, we have incorporated a natural, zero-calorie sweetener from the
    stevia plant into a number of products, including vitaminwater zero^TM.

“Overcoming obesity will require work from all of us,” said Kronauge. “If we
are to reach the goal of Americans achieving a happy, healthy and active
future, we all will have to dedicate ourselves to move forward together.”

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit, follow us on Twitter at or
visit our blog, Coca-Cola Unbottled, at


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