EMC Doubles Performance of Entry-Level VMAX 10K for Enterprises of All Sizes

 EMC Doubles Performance of Entry-Level VMAX 10K for Enterprises of All Sizes

VMAX Family Enhancements Make VMware Virtualization and Hybrid Clouds Easier
to Deploy and More Efficient

PR Newswire

HOPKINTON, Mass., Jan. 14, 2013

HOPKINTON, Mass., Jan. 14, 2013 /PRNewswire/ --

News Summary:

  oEMC today announced significant hardware and software updates to its
    flagship EMC VMAX Family.
  oEMC VMAX 10K is enhanced for mission-critical applications in virtualized
    environments, delivering enterprises of all sizes with up-to 2X more
  oVMAX Enginuity update enhances VMAX Family.
  oJoin the EMC Community Network online Webcast today at 11 a.m. EST. 

Full Story:

EMC Corporation (NYSE:EMC) today announced that it has updated its
market-leading EMC^® VMAX^® Family, making it more powerful, smarter, more
trusted, and more efficient for mission-critical applications in VMware
virtualized environments for enterprises of all sizes. The EMC VMAX 10K (entry
product to the VMAX Family) is now the highest-performing of its class in the
industry—and is up to 2X more powerful than its predecessor. EMC also
introduced a wave of new features to the EMC VMAX Family (10K, 20K and 40K)
through significant updates to VMAX Enginuity^™ software. As customers
continue to transform their IT environments, and deploy virtualized Hybrid
Clouds, they must tackle consolidation of their most mission-critical
applications. Customers across the globe rank EMC as the #1 storage choice for
mission-critical environments according to a study from IDC¹.These
enhancements enable customers to implement virtualization and cloud more
easily and efficiently than before.

To view the multimedia version of this news release go to

These VMAX 10K technology enhancements make it easier for small to mid-size
enterprises to enjoy the powerful capabilities of the VMAX family. It is for
this reason that in the third quarter of 2012 30% of VMAX 10K sales were
customers new to the EMC VMAX Family.

In 2009, EMC first introduced the VMAX Family and the revolutionary Virtual
Matrix Architecture^™—purpose-built storage for the virtual data center that
delivers unprecedented levels of scalability, efficiency, data integrity,
availability and performance. We're building upon that foundation with today's
enhancements to the VMAX 10K so that customers benefit from ultra-fast
application performance and faster CPUs. The VMAX 10K also offers new features
previously only available on the VMAX 20K and VMAX 40K.

Technology Highlights:

VMAX 10K-specific Enhancements

  oIncreased performance for critical applications in virtualized
    environments—achieving up to 100% faster performance—with support for
    faster CPUs with 50% more cores. This enables applications like Oracle
    OLTP in VMware environments to run up to 90% faster.
  oEnhanced protection against data theft and improved compliance in
    regulated industries (e.g. government and healthcare) with the Data At
    Rest Encryption (D@RE) feature, which encrypts all data on all drive types
    without performance penalty. (Already offered on the VMAX 20K and VMAX
  oMaximizes existing storage investments with an additional tier of
    storage—including non-EMC storage arrays—with new support for Federated
    Tiered Storage feature capability—achieves up-to a 15% TCO savings.
    (Already offered on the VMAX 20K and VMAX 40K).
  oMore efficiency with new support for denser 2.5" drives, enabling 2X more
    usable drives per tile, which also reduces weight and power consumption on
    both the VMAX 10K and VMAX 40K by 1/3 compared to 3.5" drives.

VMAX Family Enhancements

  oBetter management and performance with new Host I/O Limits feature for the
    VMAX Family, making performance more predictable and easier to manage in
    consolidation and multi-tenancy environments. Now customers can choose how
    many IOPS or how much bandwidth to give each application or user. This
    capability is critical in cloud environments, or when consolidating many
    critical applications.
  oLeading performance for VMware vSphere^® 5 environments breaking the 2
    million IOPS barrier (with VMAX 40K).
  oSimplified management with EMC Unisphere for the VMAX Family now includes
    enhanced integration with the VMware platform, VFCache, Windows 2012, and
    the ability to manage all major features of VMAX.
  oMore efficiency with FAST VP through support for an industry-leading 4
    tiers and cold data compression, with up to a 2:1 capacity savings on
    inactive data. In addition, even more cost and floor space savings can be
    achieved using 3TB drives and mixed 2.5"/3.5" DAEs with FAST VP.

Customer Quotes:

Mr. Sun Zhiguang,Manager of Operation and Maintenance Departmentin Business
Support Center, China Mobile Group, Hebei Company Limited (Hebei MCC)

"Hebei MCC is part of China Mobile Group, which offers the world's largest
mobile network to the world's largest mobile customer base. As the sixth
largest subsidiary of the China Mobile Group, Hebei MCC serves more than 50
million customers in the Hebei province of China. Hebei MCC relies on EMC VMAX
10K to store, manage and protect customer information from our
mission-critical billing application. With these new enhancements to the VMAX
10K, we are achieving new levels of performance. In addition, the new features
in Enginuity enable Hebei MCC to provide even better service to customers
across China."

Brian Carpenter, Vice President of IT, Heritage Auctions

"As the largest collectibles auctioneer and third largest auction house in the
world, Heritage Auctions relies on VMAX 10K storage for our mission-critical
SQL Server-based website and auction applications. Our infrastructure is now
over 90% virtualized on the VMware platform. When we first purchased our VMAX
10K it came bundled with everything one would expect in a
virtualization-optimized tier-one solution. With these new updates, EMC is
delivering us the operational headroom to effectively handle a 5X spike in
performance and demand—with zero impact on our delivery of data to customers.
In addition, we plan to use the FTS feature, to maximize our benefit from our
legacy storage arrays."

Mike Chrystal, Senior Technical Specialist, Storage & Servers, St. Charles
Health System, Inc.

"St. Charles Health System is the primary health care provider for patients
living in and around Central Oregon. Our number one concern is the welfare of
our patients. To deliver the absolute best patient care—and ensure their
information is both protected and available—we rely on EMC backup and recovery
solutions and VMAX 10K storage to store, manage and protect our VMware
vSphere^™ 5.0 virtualized environment. This includes mission critical Oracle
and Microsoft applications, as well as our electronic medical records (with
McKesson) and ambulatory care system (with All Scripts) data. With these new
enhancements to the VMAX 10K for blazing performance and Enginuity update for
new levels of efficiency and management, we have even more confidence and
trust that our patients' information will be safe and readily accessible."

Chris Wetzel, Solution Line Leader for Dedicated Storage & Data Preservation,

"Rackspace customers demand the highest levels of performance and
availability. We're focused on delivering bulletproof reliability and great
customer service—that's why we use VMAX as the foundation for one of our most
vital storage solutions, Shared SAN. We plan to use EMC's new performance
control feature, part of Enginuity, to determine how much resource (IOPS,
bandwidth etc.), to give each user. This is critical in shared environments or
when you're consolidating many applications. With VMAX, we believe we deliver
a more reliable infrastructure to support the needs of our customers."

Industry Analyst Quote:

Stuart Miniman, Senior Analyst, Wikibon

"The latest enhancements to VMware vSphere, coupled with storage innovations
like this latest version of VMAX 10K and updates to EMC's Enginuity software,
are delivering customers the performance, reliability and operational
efficiency needed in their Tier-1 storage environments. With these types of
advancements, the technical barriers of virtualizing mission critical
applications are eliminated. In addition to virtualization, customers are also
citing deploying automation, such as tiering, at the top of their priority
list. With EMC FTS technology, customers now have more flexibility to optimize
their existing storage infrastructure by adding another tier of storage."

Executive Quote:

Brian Gallagher, President, Enterprise Storage Division, EMC

"The world's most sensitive and mission-critical information is stored,
managed and protected by EMC. Today we're delivering another wave of
innovation, enabling enterprises of all sizes to access the value of the VMAX
Family's entry-level VMAX 10K. We have thousands of engineers dedicated to
inventing new ways for our customers to meet the demands of virtual data
centers. As customers continue down their paths to Hybrid Clouds and
leveraging Big Data to transform their businesses, we will continue to partner
with customers and innovate to accelerate their journey."

Availability and Services

EMC Global Services enables customers to accelerate their VMAX infrastructure
deployments by creating strategies to transform from physical to virtual
environments. Leveraging EMC technology and virtual storage integration
services, VMAX customers can take full advantage of VMware integration
features in their new VMAX infrastructure. This includes provisioning storage
directly through vCenter and optimizing load balancing at the VM level to
better support the demands of virtual computing, and to optimize both new and
existing EMC infrastructure for the cloud. All technologies announced today
are currently shipping and available worldwide through EMC and EMC channel

Additional Resources

  oWatch Videos About VMAX Innovation and New VMAX Features
  oRead the IDC Storage Users Demand Study: EMC #1 Choice for Mission
    Critical Apps
  oRead Chuck's Blog
  oRead About the VMAX Family, VMAX 10K and Enginuity
  oRead Papers About VMAX in Citrix  and SAPEnvironments
  oConnect with EMC via Twitter,Facebook, YouTube, and LinkedIn

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing. Through innovative
products and services, EMC accelerates the journey to cloud computing, helping
IT departments to store, manage, protect and analyze their most valuable asset
— information — in a more agile, trusted and cost-efficient way. Additional
information about EMC can be found at www.EMC.com.

^1IDC, "IDC's Storage Users Demand Survey 2011 - Fall Edition: Customers
Still Want Choice, #234651"

EMC, VMAX, Enginuity, and Virtual Matrix Architecture are either registered
trademarks or trademarks of EMC Corporation in the United States and other
countries. VMware and VMware vSphere are registered trademarks of VMware, Inc.
in the United States and other jurisdictions. All other trademarks used herein
are the property of their respective owners.

SOURCE EMC Corporation

Website: http://www.emc.com
Contact: Katryn McGaughey, katryn.mcgaughey@emc.com, +1-508-293-7717
Press spacebar to pause and continue. Press esc to stop.