MKC Concept New Opportunity for Lincoln
DETROIT, Jan. 13, 2013
DETROIT, Jan. 13, 2013 /PRNewswire/ --
oLincoln MKC Concept debuts at 2013 North American International Auto Show
– Lincoln's first-ever small vehicle
oSmall luxury utility concept signals future Lincoln entry into industry's
oMKC Concept introduces the "Lincoln Experiences" suite of technology and
signature content to enhance the driving and ownership experience
Lincoln today introduces the MKC Concept, a vision of how Lincoln will enter
the industry's fastest-growing small luxury utility segment.
(Photo: http://photos.prnewswire.com/prnh/20130113/DE41253-a )
(Photo: http://photos.prnewswire.com/prnh/20130113/DE41253-b )
(Photo: http://photos.prnewswire.com/prnh/20130113/DE41253-c )
With nearly 60 percent growth in 2012 and more than 200 percent in the last
four years, the small luxury utility segment has far eclipsed all other luxury
segments. The opportunity is a key next step in Lincoln's strategy to grow
with four all-new vehicles targeted at the highest-growth segments over the
next four years.
"We are reinventing Lincoln by focusing on the largest and fastest-growing
segments of the luxury market, while offering clients something different,"
said Jim Farley, executive vice president of Global Marketing, Sales and
Service and Lincoln. "The just-introduced MKZ re-establishes Lincoln in the
largest luxury segment, and the MKC Concept highlights a key opportunity in
the fastest-growing part of the luxury market."
This segment growth is being driven at both ends of the demographic spectrum.
Many new buyers are coming into affluence and purchasing their first luxury
vehicle. Others are moving from larger vehicles to smaller ones to simplify
their lives. This growth includes China, where Lincoln will begin selling in
the second half of 2014 through independent dealers.
Creating 'Lincoln Experiences'
Lincoln is being reinvented in every way – from a complete new lineup of
stunningly designed vehicles to how dealerships provide surprising personal
client services and how drivers engage with their vehicles. The goal is to
appeal to a new type of luxury clients considered cultural progressives, who
are open to new ideas and experiences.
In current and future vehicles, these "Lincoln Experiences" will include a
variety of distinctive features, such as push-button transmission engagement,
programmable ride control, unique and diverse powertrains, personalized
lighting, and a suite of customizable functions that are unique for each
client as the vehicle instantly recognizes the operator and creates a
personalized welcoming sequence.
Future Lincolns also will combine these unique experiences with the option of
stunning, bespoke interior and exterior design appointments that will
transcend typical luxury automotive standards, furthering the brand's
transformation. The MKC Concept explores many of these transformative ideas.
The MKC Concept builds on the foundation of the Lincoln Design DNA found in
the new MKZ. These warm, open and inviting design cues are a core element of
the brand's heritage.
"The MKC Concept has a wonderful stance and sits beautifully on its wheels,"
said Murat Gueler, MKC Concept lead exterior designer. "It has a sleek,
sculpted body and wheel arches and elegant shoulders. The lines of the vehicle
appear relatively simple on first look but with a second view reveal a dynamic
"The Lincoln design team has done an outstanding job with the MKC Concept in
communicating Lincoln's design vision for reaching a new and discerning
An uninterrupted, highly crafted rear-view appearance highlights the signature
full-width taillamps. This is made possible by a liftgate design with a
side-view cutline – a Lincoln first. It shows how the dedicated Lincoln design
and engineering teams have worked together to deliver customer-focused
solutions that not only elevate the appearance, but also provide maximum load
"This approach eliminates the traditional vertical cutline on the rear seen on
utilities, which in turn contributes to the athletic presence of the vehicle,"
The continuity also is apparent in the execution of the frameless windows,
which amplify the richness of the design, as does the signature split-wing
grille. The exterior is augmented by warm, cream-based white metallic tri-coat
paint, 20-inch premium wheels with polished chrome rims, and a large fixed
panoramic roof that runs the length of the vehicle.
Interior design, colors and materials
High-end bespoke design, materials and execution inspire the four-passenger
"There is a significant upgrade in materials and a stylish, fashion-oriented
package. The materials are combined with progressive combinations and uses of
stitching and colors," said Soo Kang, Lincoln interior design chief.
Just like MKZ – which sets the tone for the brand's thoughtful new approach to
design – the MKC Concept features a distinct push-button gear shift selector.
This enables a flowing, expressive and architectural center console design
covered with riveting details, and unique colors and materials.
The headliner is wrapped with high-end material, providing a warm and
luxurious feel. The pillars are wrapped with premium leather. The seats also
feature premium leather and include a unique embroidered Lincoln Star and
crimson stitch accents.
The Lincoln Star lattice also is subtly placed on the MKC Concept's floor mats
to complement the lattice design in the speaker mesh, light fixtures and
The smooth leather also wraps the door trim uppers, armrests, bolsters,
console side rails, instrument panel and cargo area.
"There is a rich softness to the exterior and interior palette of the MKC
Concept," said Susan Lampinen, group chief designer, Color & Material Design.
"The leather-wrapped architecture complements the open-pore and designer
Other refined details include finishes like appliques cut from layers of
reconstructed natural wood infused with a metallic flake for a glistening
effect on the steering wheel, upper instrument panel and door panels.
A true Lincoln
"The Lincoln MKC Concept is designed to strike a perfect balance between warm,
inviting comfort and the engaging and superb dynamic qualities of performance,
ride, handling and braking," said Farley. "This balance is focused toward a
new luxury automotive client emerging in the marketplace – someone who
recognizes a great vehicle and demands a balance between all-out performance
Lincoln is the luxury automotive brand of Ford Motor Company (NYSE: F),
committed to creating compelling vehicles with an exceptional ownership
experience to match. Lincoln will introduce four all-new vehicles in the next
four years. For more information about Lincoln, please visit media.lincoln.com
or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
SOURCE Ford Motor Company
Contact: Tom Kowaleski, +1-248-227-8657, email@example.com, or Timothy
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