Hyundai Motor Group Appoints Peter Schreyer To Head Hyundai, Kia Design
- Hyundai Motor Group strengthens design capabilities by streamlining design
resources, maximizing synergy
- Schreyer to lead Group's long-term design vision and enforce design
SEOUL, South Korea, Jan. 13, 2013
SEOUL, South Korea, Jan. 13, 2013 /PRNewswire/ --Hyundai Motor Group, led by
Hyundai Motor Company and Kia Motors Corp., today announced that Peter
Schreyer was appointed as President to oversee Hyundai and Kia's design
centers in order to streamline its resources and create synergy between the
The move is also part of the Hyundai Motor Group's bigger efforts to
strengthen its competitiveness through qualitative growth.
"Strengthening our fundamentals, especially in the area of design, is
imperative to secure long-term competitiveness," said Woong-Chul Yang, Vice
Chairman of Hyundai Motor Group's R&D Center in Korea. "Design is not just the
most visible aspect of the car, but it's an area customers have a strong
emotional connection to. It is at the center of our efforts to enhance our
brand value. "
"Mr. Schreyer brings a wealth of experience in design from the global auto
industry and has a deep understanding of the Hyundai Motor Group. These
valuable qualities will help build the foundation needed to make Hyundai and
Kia leading global top automakers," added Mr. Yang.
On Jan. 2., the Group announced 'Brand Innovation based on Quality' as this
year's management direction during a new year speech delivered by Mong-Koo
Chung, Chairman and CEO of Hyundai Motor Group.
Both Hyundai and Kia have come a long way in terms of design, under their own
unique design philosophies, 'Fluidic Sculpture' and 'The simplicity of the
straight line', respectively.
Hyundai Motor introduced its new design philosophy 'Fluidic Sculpture' in 2009
and applied it to its entire lineup, starting from the new-generation Sonata
that year. In addition to increased production capabilities worldwide, the new
designs contributed to significant sales growth in the global market.
Kia also created its own design-DNA called 'The simplicity of the straight
line', led by Mr. Schreyer in 2006, and applied it to its entire lineup. Kia's
design management has proven successful, winning awards such as the red dot
design award and iF design award.
Mr. Schreyer will lead the long-term design vision and strategy for Hyundai
and Kia, based on the Group's vision. In particular, by overseeing the Group's
design resources, he will further cement the two brands' differentiation
strategies according to each company's brand direction.
o1953 Born in Bad Reichenhall, Deutschland
o1975~79 Industrial Design School of Applied Arts, Munich
Royal College of Art, London
o1994-2002 – Head of Audi Design
o2002-2006 Head of Volkswagen Design
o2006~2012 Chief Design Officer of Kia Motors Corp.
o2013~present Appointed President of Hyundai, Kia Design Center
About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group,
with more than two dozen auto-related subsidiaries and affiliates. Hyundai
Motor -- which has seven manufacturing bases outside of South Korea including
Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. -- sold
4.4 million vehicles globally in 2012. Hyundai Motor, which employs over
80,000 worldwide, offers a full line-up of products including small to large
passenger vehicles, SUVs and commercial vehicles. Further information about
Hyundai Motor and its products is available at http://worldwide.hyundai.com
About Kia Motors
Kia Motors Corporation (www.kia.com), a maker of quality vehicles for the
young-at-heart, was founded in 1944 and is Korea's oldest manufacturer of
motor vehicles. Over 2.7 million Kia vehicles a year are produced in 15
manufacturing and assembly operations in ten countries which are then sold and
serviced through a network of distributors and dealers covering 149 countries.
Kia today has over 47,000 employees worldwide and annual revenues of US$39
billion. It is the major sponsor of the Australian Open and an official
automotive partner of FIFA - the governing body of the FIFA World Cup™. Kia
Motors Corporation's brand slogan, "The Power to Surprise," represents the
company's global commitment to surprise the world by providing exciting and
inspiring experiences that go beyond expectations.
SOURCE Hyundai Motor America
Contact: Hyundai Motor Global PR Team, +82+2-3464-2153, firstname.lastname@example.org
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