SUGOI Announces 2013 Apparel Sponsorship of Cannondale Pro

SUGOI Announces 2013 Apparel Sponsorship of Cannondale Pro Cycling
Team 
BURNABY, BC -- (Marketwire) -- 01/13/13 --  SUGOI Performance
Apparel, a brand of Dorel Industries (TSX: DII.B) (TSX: DII.A),
announced today that it will join the Cannondale Pro Cycling Team as
the Official Technical Apparel Sponsor for the 2013 season. The brand
will design the official team kits, including a pro jersey and high
performance cycling bib short, with the brand's award-winning RS
chamois. 
"SUGOI is synonymous with superior cycling apparel so it is a natural
fit for us to work with professional athletes and move into the pro
tour arena," says Kyle Weiner, SUGOI President. "What is particularly
exciting for us, and consumers, is that the pro kits will be
available for anyone to purchase through our retail partners." 
Available in stores worldwide this spring, the Pro Team line offers a
design and fabric concept that enables avid cyclists to experience
the same elite product worn by the world's top riders. To ensure
apparel of the highest standard, SUGOI worked closely with the
Cannondale Pro Cycling team to test and develop the full kit for
consumers. 
"This didn't happen overnight," says Weiner. "We worked for months
with the team and with Cannondale to design a kit reflective of the
quality, comfort and style that world champion cyclists rely on and
are proud to wear. The result is stellar, and we can't wait for
feedback on the user experience." 
A highlight of the kit is the Pro Jersey which introduces the Gobi3
fabric to the SUGOI line. An evolution from the previous Gobi fabrics
SUGOI has offered, Gobi3 is the most elite summer performance fabric
on the market. The fabric is lightweight and its stretch contours to
the body for natural unrestricted movement, while offering the most
extreme moisture management available. 
The Pro Jersey will be complemented by a full kit including a bib
short, in SUGOI's top selling RS design; a Pro Vest; arm warmers;
cycling gloves; socks; and race caps. 
This announcement comes on the heels of the official Cannondale Pro
Cycling Team launch in Los Angeles where team captains, Ivan Basso,
Peter Sagan, Elia Viviani and Moreno Moser were introduced. 
The Cannondale Pro Cycling season kicks off on January 20, 2013 at
the Santos Tour Down Under. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2200242 
Media contact:
Bill Rudell
for SUGOI Performance Apparel
Bill.Rudell@cyclingsportsgroup.com 
805.553.9746 
 
 
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