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Vera Bradley Announces Resignation of its Chief Financial and Administrative Officer

  Vera Bradley Announces Resignation of its Chief Financial and Administrative
  Officer

Business Wire

FORT WAYNE, Ind. -- January 11, 2013

Vera Bradley, Inc. (Nasdaq: VRA) announced that Jeffrey A. Blade, its Chief
Financial and Administrative Officer, has resigned effective today to pursue
other opportunities.

“We appreciate Jeff’s dedication and commitment to Vera Bradley over the past
few years,” said Michael C. Ray, Vera Bradley’s Chief Executive Officer. “He
was an integral part of the senior management team, and we wish Jeff all the
best.”

A search for Mr. Blade’s replacement is underway. Kevin Sierks has been
appointed interim CFO until a new CFO is appointed. Mr. Sierks has served as
the Vice President – Controller, Chief Accounting Officer since joining the
Company in December 2011. He has extensive experience in accounting and
finance roles with various public companies. Before joining the Company, Mr.
Sierks served as the Vice President and Corporate Controller for Biomet, Inc.
from October 2007 to December 2011. Prior to that, he served in various
financial and accounting positions with Boston Scientific Corporation from
2002 to 2007 and at Deloitte from 1995 to 2002.

About Vera Bradley

Vera Bradley infuses color into all aspects of women's lives with vibrant
handbags, accessories, luggage, eyewear, travel items and gifts. Founded in
1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the brand inspires
women to "be colorful" with designs that reflect their personal style. As of
October 27, 2012, Vera Bradley accessories can be found in 64 retail stores in
the U.S., 11 outlet stores, approximately 3,300 specialty retailers and online
at verabradley.com. Vera Bradley employs approximately 2,000 and the Company's
fiscal 2012 sales were $461 million. The Company's commitment to breast cancer
research continues to expand through the Vera Bradley Foundation for Breast
Cancer. For more information about Vera Bradley (Nasdaq: VRA), visit
www.verabradley.com/mediaroom.

Contact:

Vera Bradley, Inc.
Investor Relations:
Paul G. Blair, 260-207-5183
Pblair@verabradley.com
or
Vera Bradley Public Relations:
Mediacontact@verabradley.com
877-708 VERA (8372)