Chartwell Announces New Name and Brand Logo

Chartwell Announces New Name and Brand Logo 
MISSISSAUGA, ONTARIO -- (Marketwire) -- 01/11/13 -- Chartwell Seniors
Housing Real Estate Investment Trust (TSX:CSH.UN) ("Chartwell")
announced today it has changed its name to "Chartwell Retirement
Residences" effective immediately. Chartwell will continue to trade
on the TSX as 'CSH.UN'. The change is timed to coincide with the
rebranding of the 42 retirement residences Chartwell acquired with
Health Care REIT (HCN) in May, 2012.  
"We believe that our new visual identity better reflects our brand
promise and our evolution as a customer focused service provider,"
commented Brent Binions, President and CEO.  
The new name makes way for a more consistent translation in French to
Chartwell Residences Pour Retraites. In Ontario, long term care
communities will be branded distinctively as Chartwell Long Term Care
Residences. Chartwell residences will begin reflecting the new name
and logo as part of a national roll-out strategy throughout 2013. 
About Chartwell 
Chartwell indirectly owns and operates a complete range of residences
from independent supportive living through assisted living to long
term care. It is one of the largest participants in the seniors
housing business in North America. Chartwell's aim is to capitalize
on the strong demographic trends present in its markets to maximize
the value of its existing portfolio of retirement residences, and
prudently avail itself of opportunities to grow internally and
through accretive acquisitions. 
Chartwell's Distribution Reinvestment Plan ("DRIP") allows
Unitholders to have their monthly cash distributions used to purchase
units without incurring commission or brokerage fees, and receive
bonus units equal to 3% of their monthly cash distributions. More
information can be obtained at www.chartwell.com.  
Forward-Looking Information  
This press release contains forward-looking information that reflects
the current expectations, estimates and projections of management
about the future results, performance, achievements, prospects or
opportunities for Chartwell and the seniors housing industry. The
words "plans", "expects", "does not expect", "is expected", "budget",
"scheduled", "estimates", "intends", "anticipates", "does not
anticipate", "projects", "believes" or variations of s
uch words and
phrases or statements to the effect that certain actions, events or
results "may", "will", "could", "would", "might", "occur", "be
achieved" or "continue" and similar expressions identify
forward-looking statements. Forward-looking statements are based upon
a number of assumptions and are subject to a number of known and
unknown risks and uncertainties, many of which are beyond our
control, and that could cause actual results to differ materially
from those that are disclosed in or implied by such forward-looking
statements.
Contacts:
Chartwell Retirement Residences
Vlad Volodarski
Chief Financial Officer
(905) 501-4709
(905) 501-4710 (FAX)
vvolodarski@chartwellreit.ca
www.chartwell.com
 
 
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