Delta Launches New Fly Delta App for iPad, First Phase of Customer Technology Improvements Complete

Delta Launches New Fly Delta App for iPad, First Phase of Customer Technology
                            Improvements Complete

Customers will benefit from $140 million investment in digital improvements

New app offers first ever "glass bottom jet" feature and unmatched
connectivity to social networks during flight

PR Newswire

ATLANTA, Jan. 11, 2013

ATLANTA, Jan. 11, 2013 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) today
unveiled the Fly Delta app for iPad. This is part of a $140 million investment
in technology implemented by Delta. The launch of the app is latest in a
phased rollout of a significantly improved online and digital customer
experience which also included the 2012 launches of the new delta.com in
November and revamped self-service kiosks in September.

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

The Fly Delta app for iPad features a "Glass Bottom Jet," through which
customers will have the ability to view the ground below in a unique way that
includes maps, social networks and internet content while connected to the
Internet on any of Delta's more than 800 Wi-Fi-equipped aircraft. The app also
includes travel planning tools to book a trip, destination guides, flight
check-in, an interactive trip map and the "What's Next" feature to help guide
customers to the next point in their journey.

"Our goal is to simplify the digital experience across the touch points where
our customers already spend their time by making their interactions with Delta
easy and intuitive," said Glen Hauenstein, Delta's executive vice president –
Network Planning, Revenue Management and Marketing. "The incredible
functionality and innovation found in the new iPad app embodies all that we're
doing to further improve the digital experience customers have with Delta. All
of this represents the largest investment to delta.com and digital technology
in more than a decade."

The new delta.com design features a new My Delta section which consolidates
trip summaries, account details, personal preferences, payment information and
travel settings in a single location. This allows customers to easily access
the personalized features that mean the most to them and help maximize their
travel plans. An improved My Trips section brings together all details of a
customer's trip including air, car, hotel, Trip Extras, weather information
and travel alerts. The new My Wallet feature keeps payment information and
receipts in a digital wallet on delta.com. Additional website enhancements
will be available through a series of scheduled deployments in the first half
of 2013.

"Based on customer feedback and behavior, the improvements we've made to
delta.com and our kiosks are hitting the mark as customers are enjoying the
more intuitive layout, new features, and the ability to take advantage of many
of the elements that can be added to their flight experience, such as an
Economy Comfort seat, extra SkyMiles and in-flight Wi-Fi," Hauenstein said.

In future updates to delta.com, customers will see additional service
improvements which will include more robust customer alerts, improvements to
flight search results, enhanced information displays and greater
personalization based on their past travel behavior. Over time, delta.com and
all Delta digital channels will evolve to deliver greater relevancy to the
individual customer based on past interaction, new product offerings and
customer information. This will result in a highly personalized online
experience and improved delivery of existing critical features such as flight
check-in options, which more than 90 percent of Delta customers utilize during
their travel.

The brand new, redesigned Fly Delta app for iPhone was also released today
with the ability to book tickets and other features including integration with
Passbook and iPhone 5 features. The Fly Delta app for Android will be updated
in early 2013. The Fly Delta app has been downloaded more than 5.5 million
times and includes popular tools including checking in for flights,
accessingan eBoarding pass, changing seat assignments, tracking the upgrade
list, tracking and paying for bags, receiving alerts for updated travel
information, viewing airport and aircraft details and setting a parking
reminder.

Changes to Delta's self-service check-in kiosk designs were launched across
all worldwide locations in September on more than 2,500 individual kiosks. The
new design has reduced the average customer check-in time by more than 15
percent. The improved design streamlines the process, improves the speed of
check-in, offers 12 language options and gives customers the ability to
self-select options they find most important in their experience.

"Customers can rely on Delta to provide innovative tools throughout their
travel experience that put them in control and give them the information they
need, when they need it," said Hauenstein. "We'll continue to provide new and
interesting ways to plan, share and connect, so that traveling with Delta
keeps getting better."

Delta Air Lines serves more than 160 million customers each year. During the
past year, Delta won 33 airline industry awards sweeping the major corporate
travel surveys including Business Travel News, Travel Weekly, TravelAge West,
Recommend Magazine and The Beat. Delta was also a recipient of the Secretary
of Defense Freedom Award for exceptional support of National Guard and Reserve
employees. With an industry-leading global network, Delta and the Delta
Connection carriers offer service to nearly 318 destinations in 59 countries
on six continents. Headquartered in Atlanta, Delta employs 80,000 employees
worldwide and operates a mainline fleet of more than 700 aircraft. A founding
member of the SkyTeam global alliance, Delta participates in the industry's
leading trans-Atlantic joint venture with Air France-KLM and Alitalia.
Including its worldwide alliance partners, Delta offers customers more than
13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit,
Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles
de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the
SkyMiles frequent flier program, a world-class airline loyalty program; the
award-winning BusinessElite service; and more than 50 Delta Sky Clubs in
airports worldwide. Delta is investing more than $3 billion through 2013 in
airport facilities and global products, services and technology to enhance the
customer experience in the air and on the ground. Customers can check in for
flights, print boarding passes, check bags and review flight status at
delta.com.

SOURCE Delta Air Lines

Website: http://www.delta.com
Contact: Delta Corporate Communications, +1-404-715-2554
 
Press spacebar to pause and continue. Press esc to stop.