Take Root South Florida Initiative Addresses Foreclosure Prevention and
Homeownership in Florida
Multi-media effort to help create awareness following kick-off; local experts
available via "211" support line
MIAMI-DADE, Fla. and BROWARD, Fla., Jan. 11, 2013
MIAMI-DADE, Fla.and BROWARD, Fla., Jan. 11, 2013 /PRNewswire/ -- Freddie
Mac, the CNC and the Urban League of Broward County have joined forces to
reach out to the Miami-Dade community and Broward communities focusing on
foreclosure prevention and creating homeownership possibilities. CNC and The
Urban League of Broward will be hosting consecutive press conference breakfast
kick-offs to launch the Take Root South Florida initiative. This initiative is
a marketing campaign to help mitigate the negative effects of foreclosure and
abandonment in our community. Take Root South Florida is designed to be a
valuable resource that provides free or low-cost, reliable and trustworthy
assistance to help you purchase a new home or keep your current home. A
variety of local experts have been gathered and made accessible to our local
community specifically to provide support in stabilizing families and
neighborhoods by simply dialing "211."
The program kicked off last year in Palm Beach County (West Palm Beach, FL)
with great success, led by The Housing Leadership Council of Palm Beach County
(HLC) which is a non-profit organization with a core of business, civic and
community leaders working to sustain the economic viability of the area by
ensuring that housing is attainable for the workforce at all income levels.
HLC accomplishes this through a multifaceted approach including
partnership/collaboration building, information & education, public policy,
and housing studies, research and data collection/analysis. Their vision
aligns with CNC and The Urban League of Broward County. That is, strive to
ensure all the workforce has housing that is affordable, attainable,
appropriate and sustainable.
"As part of our efforts we are launching the Take Root South Florida campaign
to preserve and promote sustainable, diverse neighborhoods by encouraging and
maintaining sustainable homeownership," said Sonia Lopez, President and CEO of
"Take Root South Florida is an outreach and marketing campaign which will seek
to provide education, information and referral services in order to market two
key concepts in stabilization: 'Keep Your Home' and 'Buy A Home.' The 'Keep
Your Home' concept will be an outreach effort to individuals in danger of
losing their home to foreclosure who need information and options. 'Buy a
Home' is targeted to renters and potential first time buyers that can take
advantage of the hundreds of millions of dollars in stimulus money designed to
encourage owner occupancy in neighborhoods," added Dr. Germaine Smith-Baugh,
ED.D Urban League of Broward County.
"We believe fear and uncertainty may still be keeping too many borrowers from
getting the help they're qualified to receive," says Christina Diaz Malone,
Vice President of Corporate Relations and Housing Outreach, Freddie Mac. "We
are proud to launch Take Root South Florida with CNC and the Urban League of
Broward County. Because both are trusted and valued resources, Take Root South
Florida can reduce the chance of South Floridians losing their homes because
they didn't know who to call and trust."
For so many families, life is a daily struggle.Karen Lanthier has heard the
stories first-hand.A housing counselor, Lanthier has helped countless
families navigate the housing crisis.It is difficult. Often complicated.
"We have a great majority of people who have been unemployed or underemployed
and that has had a terrific impact on the way they've been able to manage
their finances," she said. Help is out there. But it's often hard to find.
That's whereTake Root South Floridacomes in. It is a campaign lead by HLC
that has set out to help families and stabilize neighborhoods. "This really
is the 911 for the housing crisis. This is the call you make to get help,"
said Suzanne Cabrera President and CEO of the Housing Leadership Council. It
works with a simple premise.
"For one thing, we're giving reliable information and really taking the
confusion out of the programs that are out there. It's one call. It's one
source to get all the help you need to save your home," Cabrera said. It's
that easy. A single phone call to '211' that puts tens of thousands of
families in touch with the help they need."
According to Lanthier, "There are reputable places they can go. There are free
services for most families." Lanthier has seen the struggles. "It's really
going to help a lot of people who have been misinformed. Help that can turn
The first event will be held on Thursday, January 17, 2013 at 8:30 a.m. at CNC
hosted by our co-sponsors at the United Way of Miami 3250 SW 3rd Ave, Miami,
FL. 33129. The second event will be held on Friday, January 18^th at 8:30am at
The Urban League of Broward County 560 Northwest 27th AvenueFort Lauderdale,
FL 33311. Guests include but not limited to: media, press, local government,
nonprofit housing counselors, local business community, realtors, lenders and
other housing stakeholders. Part of CNC's goal and the Urban League of Broward
County is reducing the number of residents facing foreclosure by partnering
with lending institutions to offer loan modifications/refinancing and other
strategies to keep them in their homes. Their objective also entails
promoting financial literacy in our community by conducting workshops to
inform and educate our residents and also to empower residents who need
one-on-one counseling to address their credit issues.
There will be a multi-media campaign launch to help further educate our
communities beginning February 2013 by Carnegie Communications, Ft. Lauderdale
Fl. 33309 .A division of the Carnegie Group. http://www.thecarnegiegroup.com/
CNC please contact: Addamys Lopez, firstname.lastname@example.org, 305-642-3484 x111
Urban League of Broward: Courtnee Biscardi, email@example.com, 954-584-0777
Randi Gold: V.P. Carnegie Group, firstname.lastname@example.org, 561-315-6619
Take Root South Florida, click here bitly link: http://bit.ly/I52LWt
SOURCE Take Root South Florida
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