FIAT Brand to Debut Fiat 500 Design Concepts at the 2013 North American International Auto Show

   FIAT Brand to Debut Fiat 500 Design Concepts at the 2013 North American
                           International Auto Show

PR Newswire

AUBURN HILLS, Mich., Jan. 11, 2013

AUBURN HILLS, Mich., Jan. 11, 2013 /PRNewswire/ --

  oTwo new design concepts expand the appeal of the Fiat 500 Abarth and the
    Fiat 500 Turbo with unique exterior and interior appointments
  oFiat 500 Abarth "Tenebra" design concept displays unique Matte Grigio
    (gray) paint and special appointments including a roof-size Abarth
    scorpion logo
  oNew Fiat 500 "Cattiva" design concept highlights 500 Turbo's sophisticated
    appearance featuring sporty bi-color look and blacked-out appearance

(Photo: http://photos.prnewswire.com/prnh/20130111/DE40805-a) 
(Photo: http://photos.prnewswire.com/prnh/20130111/DE40805-b)

The FIAT brand continues to showcase the design potential of the Fiat 500
lineup with two new design concepts that will debut this January at the 2013
North American International Auto Show. The models are based on the successful
high-performance Fiat 500 Abarth, and the recently launched Fiat 500 Turbo,
and they showcase how unique, sporty and personal their 500's can look.

At the show, the FIAT brand will also display the 2013 Fiat 500 Abarth Cabrio,
the all-new battery-electric 2013 Fiat 500e, and the 2014 Fiat 500L and Fiat
500L Trekking, which expand the Italian design and character of the 500 by
adding two more doors plus comfortable accommodation for five passengers. All
of these models were revealed at the 2012 Los Angeles Auto Show in November.

"We are not standing still," said Tim Kuniskis, Head of FIAT Brand North
America. "In 2012, we broke a record by selling more than 50,000 units in
North America. A few months ago, we revealed four all-new vehicles that will
carry our sales momentum into 2013. Now, at the Detroit show, we showcase how
the smart use of accessories and clever design elements enhance the
personality of our 500, which becomes the perfect canvas for personalization
and self-expression."

Fiat 500 Abarth "Tenebra" design concept
Building on the success of the Fiat 500 Abarth – the brand's halo model, which
sold out in only two months after being first introduced – the Fiat 500
AbarthTenebra is designed for driving purists who crave more exclusivity and
style from the only high-performance small car with the pedigree of an Italian
exotic in the U.S. market.

Matte Grigio (gray) exterior paint provides the new Fiat 500 AbarthTenebra
with an individualized look. This Cinquecento features new Nero (black) Chrome
exterior accents, Gloss Nero headlamp, tail lamp and parking lamp bezels, and
new lightweight 16-inch Hyper Nero Chrome Abarth design aluminum wheels. For
even more distinction, the signature Abarth bodyside stripe and mirror cap are
Grigio in color and remain glossy for added contrast. For a bold finishing
touch, a Gloss Grigio roof-sized Abarth "Scorpion" logo delivers an
unmistakable look.

The exclusive contrast of Grigio and Nero continues on the inside of the Fiat
500 Abarth Tenebra. Unique Abarth designed front performance seats with
racing-harness pass through are finished in Nero leather with Grigio piping
and accent stitching. For a touch of craftsmanship, the signature Abarth
flat-bottom steering wheel and instrument-panel cluster brow are wrapped in
Nero leather and finished with Grigio accent stitching. Providing a highly
technical look, authentic carbon fiber with a matte finish spans the width of
the instrument panel, while Grigio accent stitching has been added to the
shift knob and parking brake handle.

Adding a high-definition music experience the way the artist intended, the
segment-exclusive Beats Audio system is standard and includes six premium
speakers, an 8-inch dual-voice coil (DVC) subwoofer with trunk-mounted
enclosure and 8-channel amplifier with Beats Audio's proprietary digital sound
processing (DSP) algorithm.

Fiat 500 "Cattiva" design concept
The new Fiat 500 Cattiva adds even more excitement and style with its
turbocharged engine, vibrant Rame (copper) exterior color and contrasting Nero
accents for a bi-color appearance.

Inspired bythe new 2013 Fiat 500 Sport and Turbo, the Fiat 500 Cattiva design
concept includes Nero Chrome exterior accents, Gloss Nero headlamp, tail lamp
and parking lamp bezels, and a sport-tuned suspension with unique
16-inchsatin dark grey painted aluminum wheels. For a bold appearance to the
iconic Cinquecento silhouette, the roof and aggressive liftgate spoiler are
painted Gloss Nero for a distinctive bi-color look.

Inside, the Fiat 500 Cattiva features a Nero interior environment and leather
sport seating with a unique Matte Nero instrument panel. For additional
detail, a Nero leather-wrapped sport-designed steering wheel is hand-stitched
with Argento (silver) stitching, as is the matching manual transmission shift
knob. And for high-performance sound, this Cinquecento design concept includes
the segment-exclusive Beats Audio system.

About FIAT brand
The FIAT brand stands for discovery through passionate self-expression. It
encourages people to be in charge of their lives, live confidently and
celebrate the smallest of things with infectious excitement. That philosophy
is embodied by the North American introduction of the iconic Fiat 500 or
Cinquecento – a small car that lives big. Italian at heart and rooted in a
rich heritage, the 500 is synonymous with modern, simple design blending form,
function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the Fiat 500 and Fiat 500c (Cabrio)
build on the vehicle's global popularity. Since its initial launch in 2007,
more than 1,000,000 Fiat 500 vehicles have been sold in more than 100
countries around the world. The model's unquestionable popularity is the
result of the Fiat 500's great ability to deliver unmatched personalization
options with advanced solutions in terms of quality, engine and passenger
comfort. In addition to success on the sales front, the Fiat 500 has earned
more than 80 international awards, including being named the 2008 European Car
of the Year, 2009 World Car Design of the Year and Best New Engine of 2010
(Fiat MultiAir® Turbo). In the U.S., the 2012 Fiat 500 was named "Best Buy" in
the subcompact category by Consumers Digest and was deemed a "Top Safety Pick"
by the influential Insurance Institute for Highway Safety (IIHS).

The FIAT brand portfolio in North America continues to expand with the arrival
of the high-performance Fiat 500 Abarth, Fiat 500 Abarth Cabrio and the Fiat
500 Turbo. In 2013 the FIAT brand will launch the Fiat 500e, a full-electric
version of the Fiat 500, and the Fiat 500L, a new five-passenger model that
will expand FIAT's brand style and efficiency into the growing B-segment.



SOURCE Chrysler Group LLC

Website: http://www.chryslergroupllc.com
Contact: Jiyan Cadiz, +1-248-512-4903 (office), +1-248-821-4885 (cell),
jiyan.cadiz@chrysler.com, or Ariel Gavilan, +1-248-512-3404 (office),
+1-248-495-4645 (cell), ariel.gavilan@chrysler.com
 
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