Samsung’s Flexible Displays, Brand Matters’ Experts and Best of CES Awards Highlight Day Two And Three of 2013 CES

  Samsung’s Flexible Displays, Brand Matters’ Experts and Best of CES Awards
  Highlight Day Two And Threeof 2013 CES

 President Clinton addresses how mobile devices can bridge the global divide;
             FCC Announces Initiative to Improve Wi-Fi Congestion

2013 International CES 2013 International CES:2013 International CES

Business Wire

LAS VEGAS -- January 10, 2013

The past two daysof the 2013 International CES^® featured keynotes from
Samsung and the Brand Matters Keynote, plus SuperSessions focused on the
future of technology innovation and award winner announcements. Every major
tech company, including top social media organizations like Amazon, Google,
Groupon Goods, Facebook, Foursquare, Twitter, Tumblr and YouTube are at the
2013 CES – conducting meetings, speaking, exhibiting, or holding private
meetings. Owned and produced by the Consumer Electronics Association (CEA)^®,
the 2013 International CES, the world’s largest annual innovation event, runs
through Friday, January 11 in Las Vegas, Nevada.

Dr. Stephen Woo, president, device solutions business, Samsung Electronics,
focused his Wednesday morning keynote address on the components that make
mobile computing possible and how Samsung is developing innovative component
solutions in three areas: processing, memory and display. “As users become
more attached to their devices, they become more sophisticated in their
desires,” he said. Woo unveiled Samsung’s eight-core Exynos 5 Octa mobile
processor, which uses ARM's big.LITTLE architecture to deliver faster
processing speeds while consuming less energy. He also demonstrated Samsung’s
latest flexible OLED mobile displays.

Woo brought on stage with him leaders from several partner companies and
organizations, including President Bill Clinton who serves as the ambassador
to the Samsung Hope for Children, which supports children’s education and
access to health care globally. “The world has huge challenges which I think
technology can help to overcome,” Clinton said, adding that he believes mobile
devices can be used to “bridge the divides of the world.”

The Brand Matters Keynote focused on the social media aspects of marketing.
Moderated by Michael Kassan, chairman and CEO of MediaLink, the keynote began
with a one-on-one with Marc Benioff, Chairman and CEO
Benioff discussed the explosion of consumption and sharing of content thanks
to the proliferation of wireless.“The mobile revolution has taken over
everything,” said Benioff. “When you walk the show floor like I did yesterday,
you see in real-time that everything is connected.” The keynote then broke
into a panel discussion with executives from AT&T, American Express, Coca Cola
and Unilever to explore the magic of unlocking a brand.

The Brand Matters SuperSession focused on how consumers are really engaging
with digital media. It is easier than ever for brands to communicate to the
consumer, but it is increasingly more difficult to have engagement from the
consumer. Gen Y tends to care more about their own personal brand than a
company’s brand, so to engage with the individual, the brand must promote the
individual’s brand. Six Gen Y consumers discussed their use for social media
and their outlooks on issues such as privacy, company response on complaints
and advertising on social platforms.

Representatives from Tumblr, Facebook, Twitter, Foursquare, YouTube and Amazon
discussed how they thought brands could engage with consumers on their
platforms. The shift from desktops to mobile has forced the platforms to adapt
to their consumers’ needs and expectations. The representatives from the
multiple platforms agreed that to have successful brand engagement, the brand
must have a strong and consistent voice and personality. They must also
utilize multiple platforms and individualize their engagement to the
individual as much as possible.

During Wednesday's SuperSession One-on-One with Federal Communications
Commission (FCC) Chairman Julius Genachowski and Gary Shapiro, president and
CEO, CEA, Genachowski announced that the FCC will kick off a government-wide
effort to increase Wi-Fi speeds and alleviate Wi-Fi congestion at major hubs,
such as airports, convention centers and larger conference gatherings, like
the Las Vegas Convention and World Trade Center (LVCC). He predicted that
their efforts to free-up spectrum in the 5 gigahertz band would increase Wi-Fi
capabilities by 35 percent from current levels. Prior to the announcement,
Shapiro dubbed Genachowski “the spectrum chairman” and thanked him on behalf
of the industry for all that he had done to unleashvaluable spectrum

TheMega Trends and Mobile FirstWorld SuperSessionfeatured an interactive
panel discussion withmoderator Rajeev Chand, managing director and head of
research, Rutberg & Compant. Chand was joined on stage by panelists:Anand
Chandrasekher, Qualcomm; Glenn Lurie, AT&T Kevin Packingham, Samsung;
andVaughan Smith, Facebook. Discussion centered around the most important
trends in the mobile first world. Panelists discussed the mobile ecosystem,
future of wireless devices and the concept of “the Internet of things.”
Processor capabilities, connected cars, smart homes and the smart TV
relationship were among the top mobile trends for 2013 named. Panelists named
healthcare, education and travel industries as industries ripe for change.

The Verge's Joshua Topolsky and Nilay Patel led the Argue the Future 2:
Returnof the Future SuperSession with panelists Eric Chen of Lytro,
AndyForssell of Hulu and Walt Mossberg,The Wall Street Journal. The session
focused on the future of content distribution and video displays and how much
resolution consumers will give up for greater flexibility in video

Jay Esguerra, Kevin Castle, Chris Woolum and Aurelio Agundeztook home the
$4,000 grand prize from the CEA MoDev Hackathon, sponsored by the Travel
Channel, for their creation ofthe app “Travel Social,” which allows users to
select a destination and have social networks tell them all about where
they're going and what's popular. Twenty-six teams of up to four people
competed in the Hackathon, where teams worked for eight hours developing apps
that incorporated aspects of travel or adventure.Second place winners
DaniSparks and Scott Mottereceived $2,500 cash and Beats by Dre headphones
for “Posted,” which provides actual custom postcards from wherever you travel.

Tim Westergren, chief strategy officer and founder of Pandora, delivered the
keynote address at the 2013 CES Leaders in Technology (LIT) Dinner Wednesday
evening, an annual event that features a distinguished audience of government
guests, top policymakers and technologists. In his remarks, Westergren
detailed the challenges he encountered while building Pandora into the success
that it is today, and addressed the need to fix the broken royalty payment
system. Westergren reported that 100,000 artists are represented on Pandora
via millions of songs across all genres and that technology allows the company
to deliver customizable radio to its customers and to mobilize them, when
necessary, to action.

Winners of CNET’s Best of CES Awards were announced on Thursday, with Best of
Show honors going to theRazer Edge. Other category winners can be found

Today's Developer Universitybroughttogether app developers to meet platform
developers, see live demos and network. TheLast Gadget Standing
competitionresulted in theLenovo IdeaCentre Horizon Table PCwinning the top
online award. In an onsite run-off, the Luminae keyboard edged out the Misfit
Shine as the top product in the event. The Mobile App Showdown featured 10
companies and their innovative apps. MyScript Calculator won the showdown and
allows users to write down a mathematical equation and then solves it on the
spot. The app recognizes all types of math equations and its range of
difficulty was demonstrated on the Mobile App Showdown stage.

Winners of the Technology & Engineering Emmy Awards will be announced tonight.

Note to Editors: The official name of the global technology event is
“International CES.” Subsequent references to the show can be shortened to
“CES.” Please do not use “Consumer Electronics Show” to refer to the
International CES.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $209 billion U.S. consumer electronics industry. More
than 2,000 companies enjoy the benefits of CEA membership, including
legislative advocacy, market research, technical training and education,
industry promotion, standards development and the fostering of business and
strategic relationships.CEA also owns and produces the International CES –
The Global Stage for Innovation. All profits from CES are reinvested into
CEA’s industry services.Find CEA online: and Follow CES at and through social

•   2013 International CES
    January 8-11, 2013, Las Vegas, NV
•   Economic Retreat
    March 8-10, 2013, Snowmass, CO


Consumer Electronics Association
Tara Dunion, 703-907-7419
Allison Fried, 703-907-7603
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