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Samsung Mobile Announces Mobile Application Boot Camp Winners, Awards $35,000 in Scholarships at International CES



  Samsung Mobile Announces Mobile Application Boot Camp Winners, Awards
  $35,000 in Scholarships at International CES

 Last summer more than 120 high school students vied to develop the next big
     thing in mobile applications and compete for the $20,000 Grand Prize
                                 scholarship

2013 International CES

Business Wire

LAS VEGAS -- January 11, 2013

Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone
provider in the United States and the No. 1 smartphone provider worldwide^1,
recognized the top five students and their mobile application concepts
developed during the 2012 Mobile Application Boot Camps.

(Left to Right) Ryan Bidan, Director of Product Marketing for Samsung Mobile
and Tim Stevens, Editor ...

(Left to Right) Ryan Bidan, Director of Product Marketing for Samsung Mobile
and Tim Stevens, Editor In Chief of Engadget, announced the winners of the
Samsung Mobile Application Boot Camps on Engadget Stage at CES. Third place
and a $5,000 scholarship was awarded to Ofri Harlev, an eleventh grader, at
Lowell High School in San Francisco, second place and a $10,000 scholarship
was awarded to Sophia Li, an eleventh grader, at Lowell High School in San
Francisco and the Grand Prize winner Joseph Romano, a tenth grader at
Arlington High School in Arlington, MA, received a $20,000 scholarship from
Samsung Mobile. (Photo: Business Wire)

Grand prize winner Joseph Romano, a tenth grader at Arlington High School in
Arlington, MA, received a $20,000 scholarship for his Better4All volunteer
application. Romano’s Better4All mobile application is a crowd-sourced service
which allows users within a specific region to report and respond to volunteer
opportunities within three main categories: road hazards, off-road issues and
volunteer positions. This call-to-action application encourages users to
identify areas in their community that need emergency and philanthropic
assistance.

“The goal for the Samsung Mobile Application Boot Camps is to inspire a new
generation of engineers,” said Dale Sohn, President of Samsung
Telecommunications America. “The students that participated are learning a
timely and relevant skill that has an opportunity to influence not only their
lives, but the lives of others as well. It is encouraging to see the
creativity these students have and the desire to empower change through
technology.”

Sophia Li, an eleventh grader at Lowell High School in San Francisco, received
second place and a $10,000 scholarship for her SoundUP app. By allowing users
to “piggyback” on multiple phone speakers, SoundUP delivers a synchronized,
extended speaker system. SoundUP not only brings people together through the
power of music, but also delivers on convenience, personalization and
versatility.

The third place prize of a $5,000 scholarship was awarded to Ofri Harlev, an
eleventh grader at Lowell High School in San Francisco. Harlev created the
Karma Trader application  to bring communities together by identifying and
promoting citizens’ unique skill sets, such as carpentry or health care.

Fourth & Fifth place winners, David Park, from Duluth, GA, and James Fong,
from Alameda, CA, in addition to all winners, will receive Samsung Galaxy S®
III smartphones. For more information or to view winner concept submissions,
please visit www.scholastic.com/samsungbootcamp.

In July and August of 2012, Samsung Mobile collaborated with highly recognized
engineering universities - University of California, Berkeley, University of
Texas at Dallas, Georgia Institute of Technology and Massachusetts Institute
of Technology to host four two-day mobile application boot camps for top
performing high school students interested in science, technology, engineering
and mathematics (STEM).

Samsung worked with Scholastic – the global children’s publishing, education
and media company – to develop the activities for the boot camps, as well as
teacher resources that are available online for teachers interested in
teaching mobile application development during the school year.

For more information about the program, please visit
www.scholastic.com/samsungbootcamp or contact samsungcampinfo@scholastic.com.

^1 Samsung Mobile is the No. 1 mobile phone provider in the United States
based upon reported shipment data, according to Strategy Analytics, North
America Handset Vendor Marketshare, Q3 2012. Samsung Electronics Company is
the No. 1 smartphone provider worldwide based upon reported shipment data,
according to Strategy Analytics Global Smartphone Vendor Market Share by
Region: Q3 2012.

Samsung, Galaxy, Galaxy S are all trademarks of Samsung Electronics Co., Ltd.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based
subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets
wireless handsets, wireless infrastructure and other telecommunications
products throughout North America. For more information, please visit
www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and 
the  core components that go into them. Through relentless innovation and
discovery, we are transforming the worlds of televisions, smartphones,
personal computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. We employ 227,000 people across 75 countries
with annual sales exceeding US$143 billion. Our goal is opening new
possibilities for people everywhere. To discover more, please visit
www.samsung.com.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology and
related services and children's media. Scholastic creates quality books and
ebooks, print and technology-based learning materials and programs, magazines,
multi-media and other products that help children learn both at school and at
home. The Company distributes its products and services worldwide through a
variety of channels, including school-based book clubs and book fairs, retail
stores, schools, libraries, on-air, and online at www.scholastic.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130111005430/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50522191&lang=en

Contact:

MWW on behalf of Samsung Mobile
Makenzie Blythe, 214-717-9982
mblythe@mww.com
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