Nestlé S.A. : Nestlé Purina launches sports nutrition range for dogs
Nestlé S.A. / Nestlé Purina launches sports nutrition range for dogs .
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Nestlé Purina is making it easier for sporty people and their dogs to exercise
together with the launch of a new range of performance nutrition pet food.
The company is rolling out Purina Pro Plan Sport in the United States to help
hone the fitness levels of healthy dogs that already enjoy an energetic
lifestyle with their owners.
The range, which has been developed by animal scientists and nutritionists,
comprises three different formulas: 'active' for dogs that exercise every day,
'advanced' for more athletic dogs, and 'performance' for those taking part in
The products are complemented by a new, free mobile application called 'Purina
Pro Plan P5' that allows dog owners in the US and Canada to develop and track
training activities with their pets.
"More and more people in the US are taking part in activities such as half
marathons and triathlons, and more of them want to exercise with their dogs,"
said Steve Crimmins, Chief Marketing Officer for Nestlé Purina Pet Care.
"There are already many performance nutrition products to help people excel in
"By giving dogs the right kind of nutrition, we can help promote their
athletic abilities in the same way."
To inspire more people to keep fit with their pets, Nestlé Purina will be
organising a series of special events across the United States in 2013.
Purina Pro Plan 'performance camps' will give dog owners a chance to learn
more about dog sports, while the PurinaPro Plan 'Incredible Dog
Challenge'competition will feature dogs taking part in events such as 'flying
disc', diving and agility.
The Purina Pro Plan brand will also be sponsoring a variety of five kilometre
running races for people and their dogs, and other pet-friendly runs and walks
around the country.
"Dogs have naturally high endurance, but unlike humans their main source of
energy comes from fat, not carbohydrates," Mr Crimmins continued.
"The PurinaPro PlanSport products contain targeted levels of protein and fat
to help promote strength and endurance to meet active dogs' varying energy
"Our aim is to help dogs and their owners go from 'good' to 'great'."
Purina Pro Plan Sport is the latest innovation from Nestlé Purina to help pets
and their owners improve their fitness together.
Last year the company teamed up with Nestlé's Jenny Craig weight management
business to launch Project: Pet Slim Down, a unique programme to help pet
owners and their four-legged friends in the United States shed excess pounds.
Purina Pro Plan Sport is one of four new categories of PurinaPro Plan dog food
designed to help dogs reach their full potential. The others: Savor, Focus,
and Select, will also be available in the United States this year.
Nestlé Purina: http://www.nestlepurina.com/
Purina Pro Plan: http://www.proplan.com/newlook
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Source: Nestlé S.A. via Thomson Reuters ONE
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