OneBeat Partners With Microsoft to Create Exclusive EDM App for Xbox LIVE

  OneBeat Partners With Microsoft to Create Exclusive EDM App for Xbox LIVE

New, Ad-Supported Entertainment App to Offer Original, EDM-Centric Programming
and Live Streaming Performances Direct to Xbox LIVE Audience

PR Newswire

NEW YORK, Jan. 11, 2013

NEW YORK, Jan. 11, 2013 /PRNewswire/ -- OneBeat, the emerging leader in online
electronic dance music media and original content, announced today it has
partnered with Microsoft to create an exclusive, EDM-centric entertainment app
for the Xbox LIVE platform. Available free to Xbox LIVE users via their Xbox
360 consoles, the app will feature a mix of OneBeat original series along with
live streaming performances featuring top EDM artists. The ad-supported app
will be available to users around the world.

"Like Rock 'n' Roll and Hip Hop before it, EDM is now the dominant soundtrack
of the global youth audience," said Mikhail LaPushner, CEO of OneBeat. "We're
excited to partner with Microsoft to create an exclusive, EDM entertainment
app for Xbox LIVE that will provide fans with tons of great music and original
content as well as offer brands a direct and powerful conduit to reach this
dynamic, passionate and engaged demographic."

Designed to provide electronic dance music (EDM) fans with a direct connection
to the worldwide ecosystem of EDM culture, the OneBeat entertainment app is
one of the first, large-scale channels devoted to the global phenomenon that
is EDM. According to Nielsen, EDM is the fastest growing genre of music, with
seven of the top ten tracks streamed in 2012 coming from the EDM category.
Original programming on the OneBeat app will include shows and news focused
around EDM lifestyle, DJs, music festivals, fashion, travel and fans.

"Our mission has been to make the entertainment people love, more amazing on
Xbox. Teaming with OneBeat allows us to further that mission by creating a
one-stop electronic dance music destination for fans to celebrate and explore
their passions on Xbox. With EDM-specific programming and live events, we
expect the OneBeat entertainment app to be a hit with the Xbox LIVE audience
and further propel Xbox as the leading entertainment destination in the living
today," said Ross Honey, general manager of Xbox LIVE Entertainment and
Advertising.

"EDM culture is a content maker's dream, with a global mix of the most
interesting personalities and characters in pop culture today," said Joseph
Kanellitsas, chief creative officer of OneBeat. "OneBeat's content will
explore, share and profile the talent and amazing visionaries that make up
this incredible music movement."

The EDM-centric app will be available for download Spring 2013. For more
information about OneBeat, please visit www.OneBeat.tv , Like us on Facebook
at www.facebook.com/OneBeatChannel, follow us on Twitter @OneBeatChannel or
check us out on YouTube www.youtube.com/onebeatchannel.

About OneBeat

OneBeat is dedicated to empowering the development and authenticity of the
rapidly growing EDM space through the compelling original content exclusive to
our networks. We aim to engage and inspire the global EDM community through
this current en vogue explosion by revealing the stories behind the industries
revolutionaries past, present, and on the vanguard of the underground.
Offering a behind the ropes experience through the rare insight of our
programming, OneBeat will become your savviest EDM essential.

Marci Mollins
marci@saegermediagroup.com
310.935.3882

SOURCE OneBeat
 
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