RBM Technologies Joins SAP® Mobile Apps Partner Program; Plans to Develop and Market Mobile In-Store Campaign Execution Mobile

  RBM Technologies Joins SAP® Mobile Apps Partner Program; Plans to Develop
  and Market Mobile In-Store Campaign Execution Mobile App in Support of SAP®

  Application Will Enable Clients Running SAP Solutions to Achieve Localized
              Campaign Execution Across their Network of Stores

NRF 102nd Annual Convention & EXPO

Business Wire

CAMBRIDGE, Mass. -- January 11, 2013

RBM Technologies, provider of the only retail communications platform that
supports fixture-based planograms, localized campaigns, and execution
compliance, today announced it has joined the SAP® Mobile Apps Partner
program. Through this program, it plans to develop and market a version of
RBM’s Visual Merchandising Manager (VMM) Mobile solution for retail clients
using SAP solutions. VMM Mobile for SAP solutions is scheduled to be available
in the second quarter of 2013.

VMM Mobile for SAP solutions will enable retailers to further ensure their
displays and fixtures are being presented appropriately, following guidelines
from headquarters that are specific to each store’s location. The app will
give store managers an easy way to report issues and deliver compliance in
real-time and capture photos of fixtures for validation of proper execution.
Retailers can also deliver employee training and instructional videos directly
to tablets through VMM Mobile.

RBM plans to define the integration between SAP for Retail solutions and RBM’s
VMM solution using key components of the SAP Mobile Platform. Leading tablets
for retail use will be supported, including those manufactured by Apple,
Motorola and Panasonic.

“We’re excited for the opportunity to extend our application to those
retailers that are looking for a comprehensive in-store visual merchandising
solution,” commented Dan Wittner, chief operating officer of RBM Technologies.

The SAP Mobile Apps Partner program supports partners across the entire
lifecycle, from enablement and developing solutions to going to market. The
program offers a comprehensive set of enablement tools, access to required
developer licenses, and support to help partners quickly and efficiently
develop, market, and sell mobile apps via the SAP Store that meet the needs of
customers. Also available within the program is an SAP certification for
mobile apps, which signals to customers the quality of the packaged mobile app
from the device to the back-end-integration level.

To learn more about VMM Mobile, visit RBM Technologies in booth #921 (Motorola
Solutions) at the NRF Annual Convention & EXPO, or contact
sales@rbmtechnologies.com to set up an appointment.

About RBM Technologies

RBM Technologies provides the only retail communications platform that ensures
store compliance with fixture-based planograms and localized execution. The
company’s Web-based visual merchandising management solution cuts the cost of
in-store merchandising and promotions and drives revenue with localized
campaign planning and compliance reporting for some of the world’s largest
brands including AT&T, Verizon, Capital One, BMO/Harris Bank, T-Mobile, O2 and
Rogers. Founded in 2000 and headquartered in Cambridge, Mass., RBM is led by a
team of retail and technology visionaries who have redefined the concept of
visual merchandising management through a unique set of solutions and
services. For more information about RBM Technologies visit
www.rbmtechnologies.com, call (800) 532-2468 or email

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in
Germany and in several other countries.

All other product and service names mentioned are the trademarks of their
respective companies.


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Keri Bertolino, 617-986-5007
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