Downloads of NHN Japan's "LINE camera" Exceed 20 Million

           Downloads of NHN Japan's "LINE camera" Exceed 20 Million

  PR Newswire

  TOKYO, Jan. 11, 2013

TOKYO, Jan. 11, 2013 /PRNewswire/ -- NHN Japan, the owner and operator of the
free-calling and free-messaging app "LINE," announced on January 11 that its
official camera app "LINE camera" has been downloaded over 20 million* times
in just 10 months since the release of the service. (*Download figures are for
iPhone/Android apps combined.)

http://naverland.naver.jp/wp-content/uploads/2013/01/LINE-camera.jpg

This easy-to-use camera app allows users to edit and decorate their photos
taken on smartphone cameras and then to share their finished creations with
both LINE friends as well as other users across a range of SNS services.

One of the reasons for the LINE camera's success can be explained by an
original feature which gives users the ability to decorate their own photos
using LINE's popular Sticker Characters. The LINE camera was released on April
12 for Android and April 26 for iPhone, and about a month after this, on May
9, downloads exceeded the 5 million mark, followed by the 10 million mark 3
months later on August 7.

Even after this, the LINE camera continued to improve, adding new editing
features much to the delight of its users. The app has continued to grow in
popularity and has exceeded the 20 million-download mark in just 10 months
since the service release.

Up until now, the LINE camera has reached the No.1 spot in the Free Apps
category at App Stores in 14 countries and regions, and No.1 in the Camera
category at App Stores in 27 countries as well as achieving the No.1 spot in
the Camera Category at Google Play stores in 17 countries.

The LINE camera reached the No.1 spot in the Free Apps category in the
following 14 countries and regions spanning the Asian region: Japan, Taiwan,
Hong Kong, Macau, Thailand, Malaysia, Brunei, Singapore, Indonesia, Kuwait,
Qatar, Saudi Arabia, Vietnam and Nepal. NHN has also stated that there is
increasing use of the LINE camera in Spain where it has also been ranked No.1
in the Camera Category at App Store/Google Play.

There may be a wide range of other camera apps which offer filters and other
effects. However, the LINE camera has combated this by offering a vast array
of functions such as filters, scattering of heart-icons, and the option to
create hand-written messages -- all of which enable a finish which is similar
to the Japanese photo decorating phenomenon, "Purikura." The secret of the
LINE camera's success does not end here. The user-friendly interface and the
option for users to decorate their own photos using LINE's popular Sticker
Characters, as well as the photo-sharing options to various SNS including
LINE, Twitter, Facebook, mixi, Sina Weibo, Renren, me2day, Cyworld etc., have
all contributed to the LINE camera becoming popular all around the globe.

NHN has stated that it will continue expanding and improving features for the
LINE camera and other LINE-related services with the aim of enriching and
enhancing the communicative experience between LINE users.

About LINE camera

App Name: LINE camera OS Support: iPhone 3G/3GS/4/4S (iOS 4.2 or higher) /
Android 2.2 or higher Languages: English, Japanese, Chinese
(Traditional/Simplified), Korean Price: Free Service Webpage:
http://camera.line.naver.jp/en

About NHN Japan Corporation NHN Japan is the local affiliate of South Korea's
premier Internet company, NHN Corporation. NHN Japan is headquartered in
Tokyo, Japan, with Akira Morikawa as CEO.

About LINE ( http://line.naver.jp/en/ ) LINE is a free-calling and
free-messaging app, operated and owned by NHN Japan Corporation. The LINE
camera is the official camera app for LINE ( http://camera.line.naver.jp/en ).

Website: http://camera.line.naver.jp/en
Contact: Yuki Kawamura, PR Room, Web Services Business Division, NHN Japan
Corporation, Tel: +81-70-5077-6073 (Japanese only), E-mail:
Webservice-PR@nhn.com