Hormel(R) Chili Gives Power to the People as Partner for People's Choice at World's Championship Chili Cookoff

Hormel(R) Chili Gives Power to the People as Partner for People's Choice at
World's Championship Chili Cookoff

NASHVILLE, Tenn., Jan. 11, 2013 (GLOBE NEWSWIRE) -- Hormel® chili, a
multi-year partner to the International Chili Society and the World's
Championship Chili Cookoff, sponsored the 2012 People's Choice division of the
championship held in Charleston, W.Va. The 2012 Hormel People's Choice Chili
prize went to Steven Stark of Stark Raven Bad Chili who took home a prize of
$1,000 for his Jack Daniel's® and Belgium chocolate infused chili.

The annual World's Championship Chili Cookoff (WCCC) invites the top placing
chili cooks from International Chili Society (ICS) cookoffs to contend for the
coveted World Chili Champion title. Throughout the course of a weekend, cooks
compete in at least one of the four categories: Traditional Red, Chili Verde,
Salsa and – new for 2012 – Homestyle. In addition to the four major
categories, the WCCC holds several auxiliary contests including awards
recognizing the best decorated booths and the annual naming of Miss Chili
Pepper and Mr. Hot Sauce.  

The chili-loving public was welcomed to Magic Island in Charleston to dazzle
their taste buds with spoonfuls of world-class chili. Chili cooks vied for the
public's votes and, tent after tent, attendees were wooed by enticing smells,
unforgettable flavors and even a few chili fables. The public relished in
their opportunity to be a part of the WCCC weekend and undoubtedly walked away
with the remnant of championship-style chili lingering sweetly on their lips.

Receiving the highest cumulative votes, Steven Stark and his chili team, Stark
Raven Bad, took home the winner's title from the 2012 People's Choice division
at the championship.

"The flavor was more intense [than normal]," Stark said of his big win. He
attributes the chili's intensity to the shorter window of cooking time, in
comparison to how he prepares it in his restaurant. For the size of the
public's sample, "you certainly want to be able to pack in as much flavor as
possible in to one spoonful," Stark said. 
Stark was thrilled to have Hormel Foods as this year's People's Choice

"Of all the [chili products] on the market, Hormel Foods is most consistent,"
Stark said. "It's a great starter for any competitor!"

Stark's championship recipe contains, as he described, "all the major food
groups." Those major food groups were represented by the recipe's four key
ingredients: ground turkey, homemade chipotle peppers, Belgium chocolate and
Jack Daniel's Tennessee Whiskey. Take those key ingredients and combine them
with Hormel chili and you've got a perfect mix to bring home the People's
Choice prize.

Hormel chili has been a partner with the ICS for multiple years and is always
close at hand for world-class chili cooks and their People's Choice recipes.
ICS and the World's Championship Chili Cookoff continue to provide an ideal
platform to introduce new consumers to the variety of ways in which Hormel
chili can be prepared, going way beyond the can. Hormel Foods wishes good luck
to all competition chili cooks and teams in their quest to compete at the 2013
World's Championship Chili Cookoff, held in Palm Springs, Calif., Oct. 11-13!

About the International Chili Society

The International Chili Society (ICS) is a non-profit organization that
sanctions chili cookoffs with judging and cooking rules and regulations. These
events are world wide and benefit charities or non-profit organizations. All
winners of ICS sanctioned cookoffs qualify to compete for cash prizes and
awards at the World's Championship Chili Cookoff held each year in October.
The ICS is the largest food contest, festival organization in the world. For
more information, visit http://www.chilicookoff.com.

About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational
manufacturer and marketer of consumer-branded food and meat products, many of
which are among the best known and trusted in the food industry. The company
leverages its extensive expertise, innovation and high competencies in pork
and turkey processing and marketing to bring branded, value-added products to
the global marketplace. The company is a member of the Standard & Poor's (S
&P) 500 Index, S &P Dividend Aristocrats for 2012, Maplecroft Climate
Innovation Indexes, Global 1000 Sustainable Performance Leaders and was again
named one of "The 100 Best Corporate Citizens" by Corporate Responsibility
Magazine for the fourth year in a row. Hormel Foods debuted on the G.I. Jobs
magazine list of America's Top 100 Military Friendly Employers in 2012. The
company enjoys a strong reputation among consumers, retail grocers,
foodservice and industrial customers for products highly regarded for quality,
taste, nutrition, convenience and value. For more information, visit

CONTACT: Media Contact
         Jeff Morris
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