Anheuser-Busch Announces Lineup Of Brands To Be Featured In Super Bowl XLVII Ads

 Anheuser-Busch Announces Lineup Of Brands To Be Featured In Super Bowl XLVII

Viewers Will See a Mix of Traditional Favorites and the Debut of New Brands

PR Newswire

ST. LOUIS, Jan. 11, 2013

ST. LOUIS, Jan. 11, 2013 /PRNewswire/ -- Anheuser-Busch today announced it
will debut four-and-a-half minutes of new ad creative during CBS's broadcast
of Super Bowl XLVII on Sunday, Feb. 3. Super Bowl icons Bud Light and
Budweiser will share the spotlight in this year's game with Anheuser-Busch's
two newest brands, Budweiser Black Crown and Beck's Sapphire, both of which
will be making their national television debut.

Bud Light, the official beer sponsor of the NFL, will premiere two 60-second
ads, "Journey" and "Lucky Chair." The ads are the culmination of the brand's
successful "Superstitious" campaign, which portrays the traditions and rituals
NFL fans employ to help their teams win. Both ads are set in New Orleans,
tying the creative closely to the Super Bowl. The creative agency for these
spots is Translation.

The iconic Budweiser Clydesdales will also appear in a new 60-second spot,
"Brotherhood," which chronicles the bond a Clydesdale foal shares with his
trainer. Partially shot at Warm Springs Ranch, a 300-plus acre farm near
Boonville, Mo., home to many of the Clydesdales, "Brotherhood" will take the
Clydesdales advertising into new territory by providing a new level of access
to their early years.

With two thirty-second ads – "Coronation" and "Celebration" – Budweiser Black
Crown is poised to make a big splash during this year's game. In fact,
Budweiser Black Crown has secured the coveted A1 position for "Coronation,"
ensuring it will be the first commercial to air following kickoff. Two
fifteen-second teasers for Budweiser Black Crown will air during the NFC and
AFC Championship games on Jan. 20, one day before the brand hits shelves
nationwide. Anomaly is the creative agency for Budweiser and Budweiser Black
Crown's ads.

Beck's Sapphire, which debuted on New Year's Eve, will also make its Super
Bowl advertising debut with a new thirty-second ad, "Serenade." The ad
celebrates Beck's Sapphire's sleek, one-of-a-kind black bottle, and features a
surprise admirer that is mesmerized by its beauty. The creative agency for
Beck's Sapphire's ad is Mother.

"The Super Bowl is an unbeatable platform for us to launch our new brands,
Budweiser Black Crown and Beck's Sapphire, and continue building on the
long-standing success of Bud Light and Budweiser," said Paul Chibe, vice
president, U.S. marketing. "Not only does the game have the largest television
audience of the year, but it's an incredibly captive one because so many
viewers tune in for the commercials."

For more information on Anheuser-Busch's Super Bowl XLVII ad campaign, visit

For more information, contact:
Phillip Cleveland, (314) 577-9637

SOURCE Anheuser-Busch

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