Office Depot Announces “Organize Me 2013” to Help Spread Organization
Inspiration in 2013
New Campaign Features Expert Tips And Advice From See Jane Work Founder Holly
Bohn-Weiss And Tech Guru Steve Greenberg
BOCA RATON, Fla. -- January 11, 2013
Office Depot (NYSE: ODP), today announced the launch of Organize Me 2013, a
new in-store and online campaign designed to provide even the most organized
customers with new clutter-busting tips to organize any home or business.
Organize Me 2013 boasts a truly interactive experience that will not only help
customers find the products they need, but also find inspiration from new
organizing techniques that can be simply incorporated into their everyday
lives. These tips can be found online and in-store via QR codes on products
marked “Organize Me 2013 Expert Pick.”
To kick-off the campaign, home/office organization expert Holly Bohn-Weiss,
along with tech guru and author of “Gadget Nation,” Steve Greenberg, will
share their unique tips, product suggestions and informative videos, as well
as host a contest to search for the next great organizer.
To enter the contest, customers can submit a video of their best organizing
tips at www.facebook.com/officedepot, and during the week of January 20,
Office Depot will pick 10 finalists that have shared the most inspiring
videos. Office Depot’s Facebook fans will then vote to determine two lucky
winners, who will each receive a $2,013 Office Depot gift card.
Additionally, customers who visit Office Depot’s Facebook page can take a
brief quiz to determine their organization type, as well as receive a coupon
good for a free calendar, redeemable at Office Depot stores nationwide.
“Organize Me 2013 is all about helping even our most organized customers get a
little more productive in the new year,” said Bob Moore, Executive Vice
President and Chief Marketing and Merchandising Officer for Office Depot. "We
are providing video tips by partnering with professional organization experts,
but we are really excited to see the great advice that our customers share
with each other through the contest."
Limited by the selection of desk accessories that resonated with her style and
personality, entrepreneur Holly Bohn-Weiss created the See Jane Work brand to
cater to the female organizers and multi-taskers. For almost a decade, Holly
has been providing customers with creative solutions to manage and show off
personal space in a way that radiates their personality.
“The See Jane Work collection provides the tools needed for stylish and
functional organization, while this fantastic contest from Office Depot arms
customers with unlimited ideas on how to get it done,” said Holly Bohn-Weiss,
Founder and Creative Director for See Jane Work. “While organizing can be a
daunting task, Organize Me 2013 really puts the process into perspective by
learning from people who are utilizing these tips in real life situations.”
Additionally, in today’s digitally driven landscape, understanding how to
organize the technology space is crucial. In fact, according to a recent
Office Depot survey, a surprising 81 percent of customers are now storing
information digitally. With his expertise in the world of technology and
gadgets, Steve Greenberg has all the secrets to helping customers maximize
productivity with better digital organization – from storing digital files in
the cloud to tips on tech mobility solutions.
“While technology is an integral part of our everyday lives, we often forget
to clean and organize our digital spaces and gadgets which are sometimes used
more than traditional methods of organization,” added tech guru and author,
Steve Greenberg. “Organizing these spaces is essential to keep us productive
in our home, office, and especially on-the-go.”
To learn more about the products and services available at Office Depot,
please visit your localOffice Depotretail store
locationorwww.officedepot.com. To become a fan ofOffice
DepotonFacebookand receive exclusive content, offers and more, please visit
www.facebook.com/officedepot. To followOffice Depoton Twitter, please visit
About the Office Depot Survey
A preliminary study was conducted to understand whether storage and
organization are seen differently and understand how customers describe them
and how customers define the storage and organization category in terms of
product scope. Immediately following, a comprehensive quantitative study was
launched online among nationally representative market sample of recent
storage and organization purchasers (past 90 days) for home or office. A total
of 1,200 completed surveys were collected.
About Office Depot
Office Depot provides office supplies and services through 1,675 worldwide
retail stores, a dedicated sales force, top-rated catalogs, and global
e-commerce operations. Office Depot has annual sales of approximately $11.5
billion, employs about 39,000 associates, and serves customers in 60 countries
around the world.
Office Depot’s common stock is listed on the New York Stock Exchange under the
symbol ODP. Additional press information can be found at:
http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.
Owen Torres, 561-438-7059
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