2013 NAIAS Models Demonstrate Aluminum Growth

                2013 NAIAS Models Demonstrate Aluminum Growth

Materials Substitution Accelerates to Increase Fuel Economy Benefits

PR Newswire

DETROIT, Jan. 11, 2013

DETROIT, Jan. 11, 2013 /PRNewswire/ --On display at this year's North
American International Auto Show (NAIAS) is a variety of vehicles that share a
key critical ingredient: growing use of advanced aluminum alloys over more
traditional materials. Aluminum's low weight, high strength, durability and
energy- absorbing properties make it a fast-growing choice for automakers
looking to improve vehicle fuel economy, while providing the safety and
performance that consumers expect.

Building on recent great strides in automaker aluminum use as seen in the
launch of the world's first all-aluminum SUV, the 2013 Range Rover, and
multiple Car of the Year winner, the Tesla Model S, some of the vehicles with
increased or innovative aluminum use at NAIAS include:

  oThe 2013 Honda Accord, a North American Car of the Year finalist that
    features an aluminum hood, sub-frame, and rear bumper;
  oThe 2014 Chevrolet Silverado, featuring an aluminum hood, suspension and
    engine components;
  oThe 2014 GMC Sierra, featuring an aluminum hood and suspension;
  oThe 2013 Cadillac ATS, a North American Car of the Year finalist that
    features an aluminum hood and other components;
  oThe 2014 Maserati Quattroporte, featuring aluminum body panels;
  oThe 2013 Dodge Ram 1500, the North American Truck of the Year finalist
    that features an aluminum hood; and
  oThe 2013 Scion FR-S, featuring an aluminum hood.

This increase in aluminum use on the show floor echoes findings from the
latest survey of automakers by Ducker Worldwide that asserts automakers are
accelerating their shift away from steel to aluminum to help meet consumer and
federal fuel economy demands. The survey indicated not only is aluminum
already the leading material in the engine and wheel markets, but fast-gaining
market share in hoods, trunks and doors, with the next frontier being full
body structures. Automakers have said they plan to increase their use of
aluminum from 327 pounds in 2009 to 550 pounds in 2025.

"More aluminum in the vehicles on the NAIAS floor bodes well for consumers and
the cars and trucks they drive," said Randall Scheps, chairman of The Aluminum
Association's Transportation Group (ATG) and marketing director for Alcoa,
Inc. "Aluminum makes these vehicles lighter, stronger, durable and more fuel
efficient, while delivering the highest safety and driving performance
standards – all the qualities consumers are looking for in a car or truck.
Further, reducing weight with aluminum allows automakers to cost-effectively
make vehicles that go farther on a gallon of gas, helping them meet new fuel
economy standards."

As pressure mounts to meet higher fuel economy standards, automakers
increasingly recognize the many benefits of downweighting with aluminum. Last
year the aluminum industry released a report conducted by the AVL Group that
showed no single technology approach by itself would cost effectively achieve
the new 54.5 miles per gallon fuel economy target. The report showed that
reducing vehicle weight is the one consistent and cost-effective strategy that
can be combined with all other efficiency improvement strategies and
technologies to meet the new target.

Visit www.drivealuminum.org for more facts and research, and follow us on
Twitter @DriveAluminum.

About the Aluminum Association
Through its Aluminum Transportation Group, the Aluminum Association
communicates the benefits of aluminum in ground transportation applications to
help accelerate its penetration through research programs and related outreach
activities. The ATG's mission is to serve member companies and act as a
central resource for the automotive and commercial vehicle industries on
aluminum issues. Members of the ATG include: Alcoa Inc., Novelis Inc., Rio
Tinto Alcan, Aluminum Precision Products Inc., Kaiser Aluminum Corporation,
Hydro and Sapa Group.

SOURCE Aluminum Association

Website: http://www.drivealuminum.org
Contact: Jasmin Nadalizadeh, +1-248-975-2800, jnadalizadeh@stratacomm.net
 
Press spacebar to pause and continue. Press esc to stop.