Diamond Foods Welcomes 2013 by Hosting Successful and Healthy Emerald(R) Nuts
Midnight Run in New York City
The Emerald Nuts Event Attracts a Large Crowd of Runners and Spectators in
Central Park on New Year's Eve
SAN FRANCISCO, Jan. 10, 2013 (GLOBE NEWSWIRE) -- Diamond Foods, Inc.
(Nasdaq:DMND) announced today that the Emerald Nuts' Midnight Run in New York
City's Central Park was successful in building brand awareness among consumers
who embrace healthy, active lifestyles. The four-mile run organized by New
York Road Runners is held at midnight each New Year's Eve in New York City and
features a large fireworks display and a costume contest. Emerald Nuts, the
title sponsor of the New Year's event for the past nine years, also provided
runners and spectators with Emerald products and prizes throughout the night.
Emerald Breakfast on-the-go! Nut and Granola Mix samples kept the crowd
energized well past midnight, while Emerald 100 calorie packs were the perfect
post-race snack for runners.
"The Emerald brand is committed to providing consumers with indulgent,
guilt-free snacks that will help power them through their busy day, even if it
includes the middle of the night," said Andy Allcock, Director of Marketing
for Emerald and Pop Secret. "For those 5,000 runners who participated, the
Emerald Nuts Midnight Run was a healthy way to start the New Year."
Among many professional athletes who attended the event, Christian Thompson of
Elkins Park, Pennsylvania, won the men's division with a time of 18 minutes,
49 seconds. Delilah DiCrescenzo of New York, New York, won the women's
division, with a time of 21 minutes, 7 seconds.
The Emerald Nuts Midnight Run is one of Emerald's longstanding running events.
Emerald's next running event, The Emerald Across the Bay 12K over the Golden
Gate Bridge, will be held March 17th, 2013 in San Francisco and has been
called "The Best Bridge Run in America" by Runner's World magazine.
Diamond Foods is an innovative packaged food company focused on building and
energizing brands including Kettle Brand® Chips, Emerald® snack nuts, Pop
Secret® popcorn and Diamond of California® nuts. Diamond's products are
distributed in a wide range of stores where snacks and culinary nuts are
sold.For more information visit our corporate web site: www.diamondfoods.com.
The Diamond Foods, Inc. logo is available at
New York Road Runners was founded in 1958 when a small group of passionate
runners vowed to bring running to the people. Over the past 54 years, NYRR has
grown from a local running club to the world's premier community running
organization. NYRR's mission is to empower everyone, of all ages and
abilities—beginners and competitive athletes, the young and the elderly, adult
professionals and underserved schoolchildren—to improve their health and
well-being through the power of running and fitness.
NYRR's races, community events, instruction and training resources, and youth
programs give hundreds of thousands of people each year the motivation,
know-how, and opportunity to start running and keep running for life. NYRR's
premier event, the famed ING New York City Marathon, attracts the world's top
pro runners and committed amateurs alike while also raising millions of
dollars annually for charity and driving economic impact for the City. But
NYRR is equally committed to the runners of tomorrow, passionately providing
youth fitness programs that educate and inspire more than 100,000 kids in
underserved communities in New York City, all 50 states, and around the world.
Headquartered in New York City, NYRR implements a unique nonprofit model that
teams contributed and earned income to make all its efforts possible. To learn
more, please visit www.nyrr.org.
SVP, Corporate Strategy
VP, Corporate Affairs
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