Aquafina® and "Project Runway" Call on Fans to Select 'Pure Challenge' Design Finalists

Aquafina® and "Project Runway" Call on Fans to Select 'Pure Challenge' Design
                                  Finalists

One lucky fan will receive a trip to Fashion Week to attend the Project Runway
Season 11 finale

PR Newswire

PURCHASE, N.Y., Jan. 11, 2013

PURCHASE, N.Y., Jan. 11, 2013 /PRNewswire/ -- Today through January 20, 2013,
consumers can vote for their favorite Aquafina-inspired design submitted as
part of the Aquafina 'Pure Challenge' at Facebook.com/Aquafina and be entered
for a chance to win a trip to the "Project Runway" Season 11 finale. Narrowed
down from the pool of design submissions gathered over the past month, the
four designers who receive the most votes will compete in a one-hour, live
design competition in New York City on February 6, 2013. The grand prize
winner will receive $5,000, Aquafina for a year and recognition among the
esteemed "Project Runway" and fashion communities.

PHOTO LINK: Aquafina Logo –
http://multimedia.pepsico.com/public/asset_id/2243
PHOTO LINK: Project Runway Logo –
http://multimedia.pepsico.com/public/asset_id/2246

"We're thrilled that through our collaboration with 'Project Runway,' we were
able to provide consumers with an opportunity to showcase their individuality
and passions through design," said Galit Cann, Marketing Director, Aquafina.
"Each design submission uniquely conveyed the pure essence of the designer and
we're anxiously awaiting the voting results."

The Aquafina 'Pure Challenge' is inspired by Aquafina's commitment to
providing pure water, perfect taste to help consumers feel their best every
day. By working closely with "Project Runway," the platform provided aspiring
designers an opportunity to celebrate the pure essence of who they are through
fashion.

To vote, please visit facebook.com/Aquafina and join the conversation
@aquafina #purechallenge.

No purchase necessary. A purchase will not increase your chances of winning.
Legal residents of the 50 United States (D.C.), 18 years and older (19 in AL
or NE) and who did not purchase any equipment for purposes of entering this
contest. Void where prohibited. Enter Contest between 12/12/12 & ending
1/20/2013. To enter and for Official Rules and other important terms and
conditions, visit Facebook.com/Aquafina.

About Aquafina
Aquafina (www.aquafina.com) is a product of PepsiCo Beverages Americas (PBA),
a division of PepsiCo. PepsiCo is a global food and beverage leader with net
revenues of more than $65 billion and a product portfolio that includes 22
brands that generate more than $1 billion each in annual retail sales. Our
main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make
hundreds of enjoyable foods and beverages that are loved throughout the world.
PepsiCo's people are united by our unique commitment to sustainable growth by
investing in a healthier future for people and our planet, which we believe
also means a more successful future for PepsiCo. We call this commitment
Performance with Purpose: PepsiCo's promise to provide a wide range of foods
and beverages for local tastes; to find innovative ways to minimize our impact
on the environment by conserving energy and water and reducing packaging
volume; to provide a great workplace for our associates; and to respect,
support and invest in the local communities where we operate. For more
information, please visit www.pepsico.com. 

SOURCE PepsiCo

Website: http://www.pepsico.com
Contact: Elisa Baker, Aquafina Communications, +1-914-253-2408,
elisa.baker@pepsico.com or Nicole Elias, Walton Isaacson for Aquafina,
+1-323-556-2802, nicole.elias@waltonisaacson.com
 
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