Regional Travel, Interest-Based Vacations and Mobile Bookings to Trend in 2013, According to

  Regional Travel, Interest-Based Vacations and Mobile Bookings to Trend in
                        2013, According to

PR Newswire

DALLAS, Jan. 10, 2013

DALLAS, Jan. 10, 2013 /PRNewswire/ --As the travel industry continues to
rebound in 2013, the ever-changing economic landscape will create a new set of
challenges and opportunities for both consumers and businesses, including a
returning sense of consumer confidence, airfare rate hikes and continued
advancements in digital offerings. North America Vice President and
General Manager Victor Owens believes this will result in more opportunities
for interest-based travel, an increase in regional travel and even more unique
mobile and social offerings.


Mobile and Social Diversification
Mobile devices and social media have become an integral part of the travel
experience and consumers are utilizing a variety of travel apps to plan trips,
gain local insights and share their experiences. 

"Last year we had over 10 million downloads of the mobile booking
app and consumers showcased their confidence in booking accommodations on at
the last minute with more than two in three mobile bookings being for the same
night," said Owens. "Travelers' continued reliance on mobile devices will
foster more opportunities to connect and share travel experiences across
numerous social media platforms, as well as exclusive deals."

Interest-Based Travel
While many U.S. consumers book travel as a result of work or family
obligations, a recent survey by found that 41 percent of Americans
research vacation and trip ideas online. Additionally, USA Today recently
conducted a poll uncovering that nearly 94 percent of respondents are planning
a vacation domestically this year.

"We may see an uptick in leisure travel, as consumers search for more
experiences that are specific to their interests, whether that involves
attending a music festival in Austin or experiencing a culinary tour in New
Orleans," said Owens. "These kinds of niche travel excursions will increase in
popularity as consumer confidence is slowly restored."

Increase in Localized Travel
Airline consolidation will result in fewer flights, additional fees and
increased airfare costs for Americans in 2013. The bright side? Gas prices are
expected to remain level or decrease, meaning that car travel could provide
many Americans with a more reasonable means to vacation closer to home.

"With increasing airfare costs, domestic travel is becoming a more practical
option for Americans, and travelers in some regions may find that they don't
have to go too far from home to vacation," said Owens. "Travelers may find
that a six-hour drive to a regional destination is more affordable than a
cross-country getaway. Those still relying on airline travel should consider
long-lead trip planning and monitor for price changes by signing up for email

Consumers can get a jump start on 2013 travel planning now with hotel deals
and seasonal sales or by searching the Deals For You app on
Facebook. To book your 2013 getaway, visit, call
1-800-2-hotels, or use our mobile apps.

Press contacts:

Megan Tyrie – Finn Partners for
Phone: (212) 593-5815
Twitter: @finnpartners

Taylor L. Cole, APR North America
Phone: (469) 335-8442
Twitter: @taylorlc

About^® is a leading online accommodation booking brand. Through its global
network of websites,, LP connects travelers with over 160,000
properties around the world, ranging from international chains and
all-inclusive resorts to local favorites and bed & breakfasts, together with
all the information needed to book the perfect stay., LP benefits
from one of the largest hotel contracting teams in the industry, obtaining the
best rates for its customers, and offers frequent sales, special deals and
promotions. There are more than 7 million Guest Reviews on the websites from
users who have actually stayed in the hotels to ensure customers can make an
informed choice when booking. Through, LP's industry-leading
loyalty program Welcome Rewards^®, customers can earn a free night for every
10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee,
if a customer can find the same deal for less on a prepaid hotel,,
LP will refund the difference.Travelers can book online or by contacting one
of the multilingual call centers. Special apps for mobile phones and tablets
can also be downloaded at enabling customers
to book on the go with access to 20,000 last minute deals.
publishes an award-winning twice-yearly review of international hotel room
price trends called the Hotel Price Index™, which is now produced
in 31 individual country editions, with North American data available at Follow on Facebook at, on Twitter at and
on YouTube at LP is part
of Expedia, Inc., the largest online travel company in the world with an
extensive portfolio that includes some of the world's best-known brands., Finding You The Perfect Place and the logo are either
registered trademarks or trademarks of, LP. All other trademarks
are property of their respective owners. © 2013, LP. All rights
reserved. CST # 2083949-50


Press spacebar to pause and continue. Press esc to stop.