Lazar Joins WPP Global Team Ford

                       Lazar Joins WPP Global Team Ford

PR Newswire

DEARBORN, Mich., Jan. 10, 2013

DEARBORN, Mich., Jan. 10, 2013 /PRNewswire/ -- WPP Group's Team Detroit has
appointed Betsy Lazar to the position of Executive Vice President, Chief Media
Officer of Team Detroit, it was announced today.

Team Detroit is WPP Group's global agency group servicing Ford Motor Company.
Lazar was most recently at Kellogg's Company, where she spent three years as
Vice President, Global Media. There she had global media oversight, elevating
the company's media and digital marketing capabilities through seamless
integration between traditional and digital media.

"Betsy is an industry veteran with a diverse marketing and advertising
background as well as deep automotive experience," said Mark LaNeve, chief
operating officer for Team Detroit. "This is a real coup for the global Ford
account team and we're thrilled to have her."

Prior to joining Kellogg's, Lazar was executive director, Advertising and
Media Operations at General Motors Corporation where she played a key role in
driving digital strategy. She also led their CRM practice, implementing a
leading global digital search capability, while managing all other aspects of
the organization's U.S. media operations.

Lazar began her career on the agency side, serving in various media roles
including J. Walter Thompson, where she worked as a media planner. She then
served in various supervisory positions on Ford Car and Truck – helping to
launch the all new Taurus and Aerostar.

Lazar is a graduate of Western Michigan University with a bachelor's degree in
Marketing, she also earned a master's degree in business from Wayne State
University. Betsy is an active member of the Association of National
Advertisers, and served as board member for five years. She is also a former
board member of the Adcraft Club of Detroit.

About Team Detroit
Team Detroit, Dearborn, MI., brings together five of WPP's largest marketing
and communications agencies in one location to provide its clients access to
best practices and talent. Team Detroit is the 21st century equivalent of the
full-service agency, acting as a portal to provide a single point of contact
and accountability. Visit www.teamdetroit.com to learn more.



SOURCE Team Detroit

Website: http://www.teamdetroit.com
Contact: Chris Preuss, +1-248-225-6554, cpreuss@ford.com
 
Press spacebar to pause and continue. Press esc to stop.