Volkswagen and E! Launch Awards Season Partnership

Volkswagen and E! Launch Awards Season Partnership 
Fashion Squad Cruises Through Hollywood in the 2013 Volkswagen Jetta 
HERNDON, VA -- (Marketwire) -- 01/10/13 --   Volkswagen of America,
Inc. and E! Entertainment have agreed to a first-of-its-kind,
year-long partnership in celebration of a shared passion for style
and design. 
With multi-faceted activations planned for the five biggest award
shows in entertainment, the Golden Globes, SAGs, GRAMMYs, Academy
Awards, and Emmys, Volkswagen and E! are gearing up to give their own
unique, fashionable spin on the red carpet. 
"E! is excited to welcome Volkswagen of America as the first-ever
partner for all five award shows for E! Live From the Red Carpet,"
said Patty Gilchrist, SVP E! Ad Sales. "Volkswagen is a great partner
who recognized that E! is the premier media destination for all
things pop culture, and we are looking forward to what will be the
ultimate celebration of celebrity style as the perfect place to
showcase Volkswagen's great, affordable automotive design." 
Volkswagen style meets Hollywood style when Fashion Police cohost
George Kotsiopoulos takes to the streets of Los Angeles in a special
"Squad Car" edition of the 2013 Volkswagen Jetta as Captain of the
Fashion Squad.  
The 2013 Volkswagen Jetta is easy on both the eyes and the wallet.
With that in mind, George and his Fashion Squad Co-Captain, Amanda,
are dedicated to finding great style that doesn't break the bank.  
The Fashion Squad teasers and spots will air leading up to and during
the big night of each award show. 
Too stylish to be contained on TV, E! Online will host a special
Fashion Squad site during awards' season where fans can view George's
fashion adventures as well as photo galleries of their favorite stars
from the red carpet. 
The 2013 Volkswagen Jetta is currently featured in two new
advertisements, Bad Dog, Good Volkswagen, which will be shown during
the Golden Globes, and Door Thunk that will be shown during the SAG
awards on January 27th. The Jetta Hybrid will be featured in a :30
second spot titled "Passing Lane" during the Grammys. The Hybrid will
also be featured in a spot leading up to the Academy Awards. 
The latest member of the Jetta family is the antidote to the common
hybrid: fun to drive, yet frugal and competitively priced. The Jetta
Hybrid retains the sleek, upscale, and timeless styling present in
the rest of the model line.  
The 2013 Jetta line-up will feature an unprecedented five engine
options, including the gasoline 2.0-liter inline four-cylinder,
2.5-liter inline five-cylinder, 2.0-liter TSI(R) turbocharged
four-cylinder, and 2.0-liter TDI(R) Clean Diesel. 
About Volkswagen of America, Inc.
 Founded in 1955, Volkswagen of
America, Inc. is headquartered in Herndon, Virginia. It is a
subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.
Volkswagen's operations in the United States include research and
development, parts and vehicle processing, parts distribution
centers, sales, marketing and service offices, financial service
centers, and its state-of-the-art manufacturing facility in
Chattanooga, Tennessee. Volkswagen is one of the world's largest
producers of passenger cars and Europe's largest automaker.
Volkswagen sells the Beetle, Beetle Convertible, Eos, Golf, Golf R,
GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan
vehicles through approximately 610 independent U.S. dealers. Visit
Volkswagen of America online at or to learn
About E! Entertainment
 E! is television's top global destination for
all things pop culture. The network is currently available to 98
million cable and satellite subscribers in the U.S. and E! content is
available on all platforms any time and anywhere from E! Online to
social media to mobile to VOD to the latest emerging platforms.
Popular programming includes E! core franchises, "E! News," "The
Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story,"
as well as the network's hit series "Keeping Up with the
Kardashians," "Khloe & Lamar," "Kourtney and Kim Take New York," "Ice
Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red
Carpet" signature events keep fans connected to their favorite stars
on pop culture's biggest nights. E! is a network of NBCUniversal
Cable Entertainment, a division of NBCUniversal, one of the world's
leading media and entertainment companies in the development,
production, and marketing of entertainment, news and information to a
global audience. 
Corey Proffitt
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