Toyota Furia Concept Makes Global Debut With Help Of Samsung Transparent Displays

   Toyota Furia Concept Makes Global Debut With Help Of Samsung Transparent

PR Newswire

TORRANCE, Calif., Jan. 10, 2013

TORRANCE, Calif., Jan. 10, 2013 /PRNewswire/ -- Toyota's Furia concept will
make its world debut at the 2013 North American International Auto Show with
the help of Samsung transparent display technology. On January 14, Toyota's
striking new sedan concept will be revealed using a custom-built structure
housing thirty of Samsung's new 46" transparent LCD panels. Toyota will be the
first automotive company to use this technology to reveal a vehicle at a major
international auto show.




"This technology will be used to help create a unique dramatic effect for the
Furia reveal as elements can be transmitted on the clear transparent panels to
partially obstruct or completely block view of the vehicle until the panels
are made completely clear to show the car," said o2 Creative Solution's Design
Director, Brian Hords. o2 Creative Solutions is the agency responsible for
execution of the Furia Concept's reveal.

The efficient transparent LCD panels consume up to 90% less electricity
because they utilize ambient light, such as from the sun or existing indoor
lighting. Transparent panels show tremendous promise as promotional tools that
can be applied to the side of a building, billboards or store windows.
According to market research firm Displaybank, the transparent display market
is expected to grow from $0.9 billion in 2015 to $87 billion in 2025.


SOURCE Toyota Motor Sales

Contact: Toyota Division Communications -- Greg Thome, +1-310-468-3279,; Moe Durand, +1-310-468-1601,;
Samsung Semiconductor -- John Lucas, +1-408-544-4363,;
Courtney Kessler, +1-212-277-3720,
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