SAP® Business Suite Powered by SAP HANA® Reinvents the Real-Time Enterprise

 SAP® Business Suite Powered by SAP HANA® Reinvents the Real-Time Enterprise

SAP Launches SAP® Business Suite Powered by SAP HANA® for Real-Time
Transactions and Analytics on a Single In-Memory Platform

PR Newswire

FRANKFURT, Germany, NEW YORK and PALO ALTO, Calif., Jan. 10, 2013

FRANKFURT, Germany, NEW YORK and PALO ALTO, Calif., Jan. 10, 2013 /PRNewswire/
--SAP AG (NYSE: SAP) today announced the availability of SAP® Business Suite
powered by SAP HANA®, a new option for SAP Business Suite customers. SAP is
now the only provider of an integrated family of business applications that
captures and analyzes transactional data in real time on a single in-memory
platform. SAP Business Suite powered by SAP HANA empowers customers to run
their business in real time within the window of opportunity to transact,
analyze and predict instantly and proactively in an unpredictable world. This
gives companies the unprecedented ability to translate real-time insights to
action immediately while removing the complexity of redundant data and
systems. This breakthrough innovation is designed to deliver new business
value across end-to-end business processes and will fundamentally change the
way companies do business and interact with each other. A broad variety of
business scenarios — including marketing analysis, financial close,
receivables management, material resource planning, as well as consumer and
social sentiment analysis — and the most used operational reporting and
analytics have been specifically optimized to deliver the highest value to
customers.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

SAP Business Suite powered by SAP HANA redefines speed and innovation for
businesses and opens up a whole new world of growth opportunities. Customers
now can manage all mission-critical business processes in real time such as
planning, execution, reporting and analysis by using the same relevant live
data. The new real-time SAP Business Suite provides an open environment
allowing operational analytics and reporting on live data. SAP has developed a
non-disruptive service pack to get the new SAP Business Suite benefit, and
also if customers choose to migrate their database to the SAP HANA platform,
SAP has made rapid deployment solutions available for fast implementation.

"In 2010, our founder and chairman of the SAP Supervisory Board, Dr. Hasso
Plattner, laid out a bold vision that SAP HANA will be at the heart of SAP's
intellectual renewal and that it would transform both existing and new
applications.We have delivered consistently on this vision over the last two
years, and today marks a major milestone in that commitment as we now enable
SAP Business Suite to benefit from the power of SAP HANA," said Dr. Vishal
Sikka, member of the SAP Executive Board, Technology and Innovation."Now the
software at the heart of thousands of the world's best-run companies can work
and think as fast as our imagination. We can now eliminate the traditional
trade-offs between cost and performance and reinvent real-time business while
dramatically simplifying our customers' landscapes, together with a strong
open ecosystem of partners. And SAP Business Suite continues to fully support
and optimize for all major databases in the industry, further demonstrating
our commitment to openness and innovation without disruption."

With this modern platform, SAP helps companies to transform their entire
business in real time with minimal disruption for smarter business
innovations, faster business processes and simpler business interactions.

Smarter Business Innovations
Customers can now rethink their business models and processes with
intelligence embedded in transactions.

"We are extremely enthusiastic about SAP ERP now being powered by SAP HANA as
this move will be a game-changer for John Deere," said Derek Dyer, director,
Global SAP Services, Deere and Company. "After a successful initial
experience, we quickly made the decision to adopt SAP HANA as a platform of
choice for many of our existing and future applications. We consider this
major innovation from SAP as a new way to manage our business by
revolutionizing the way we introduce new products and services to the market,
drive critical processes for us such as materials requirement planning in real
time and even explore a new world where predictive maintenance now becomes
possible."

Faster Business Processes
With SAP Business Suite powered by SAP HANA, businesses can accelerate their
core businesses dramatically and evolve toward real-time scenarios.

"With the ever-increasing pace of business and ever shorter decision cycles,
there is a growing need to reduce the time needed to capture, analyze and act
on information," said Henry Morris, senior vice president for IDC's Worldwide
Software, Services, Big Data as well as Sales and Marketing Executive Advisory
research groups. "SAP Business Suite running on SAP HANA is a response to this
need. By combining both transaction processing and analytics on a single
platform, SAP HANA supports a blended system of record and of decisions. The
integration of transaction management with real-time decision management
eliminates the delays and inefficiencies inherent in parallel operational and
business intelligence systems. This enables employees to make better tactical,
operational and strategic decisions based on relevant, granular,
up-to-the-moment data."

Simpler Business Interactions
Today, people expect consumer-grade user experiences and the power to
translate their live insight into immediate action. SAP Business Suite will
simplify business interactions on real-time information.

"The goal for Ferrero in the next five years is to double the total turnover
in non-European countries and SAP will be a key part of the success for us,"
said Enzo Bertolini, CIO, Ferrero Group. "The first impression of SAP ERP
powered by SAP HANA is that we can obtain significant improvement in terms of
speed and usability by working with real-time information. We expect clear
benefits in trade promotions and supply chain with better simulation and
faster planning. The future we imagine is combining mobility with big data to
transform the way we make decisions and manage our processes."

Open Choice and Full Support to Customers
SAP remains committed to support its customers' choice of database
technologies and vendors. SAP will continue to provide innovation for all
databases supported and work with its database partners to support these
innovations, which may include in-memory optimizations.

For those customers that choose to migrate to SAP HANA, SAP is providing a
comprehensive set of services, rapid-deployment solutions, as well as trained
implementation consultants from its large ecosystem of partners. A special
rapid-deployment solution, planned to be released in the first quarter of
2013, will be designed for customers to go live in less than six months and
will offer a complete package of preconfigured software, implementation
services, content and end user enablement for a fixed price and scope. To
further accelerate adoption, SAP used feedback from SAP user groups and
customers and tuned its pricing model to be similar to how customers currently
purchase databases. The pricing model will be based on the percentage of
application value and is extremely competitive to market alternatives.

These innovations are also being planned for SAP® Business All-in-One
solutions, thus enabling companies of all sizes to benefit from SAP HANA.
Together with SAP Business Suite applications powered by SAP HANA, these
solutions will open up new sales, service and business opportunities to the
entire partner ecosystem.

To read what partners have to say about today's announcement, see "Quote
Sheet: SAP Business Suite Powered by SAP HANA." For more information, visit
the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 197,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
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