Founder and CEO Featured in New York Times Best Selling Author’s Book, The Startup Playbook Founder and CEO Featured in New York Times Best Selling Author’s
  Book, The Startup Playbook’s CEO, Mitch Free is interviewed for The Startup Playbook

Business Wire

ATLANTA -- January 10, 2013

With unprecedented access, New York Times best selling author, David Kidder,
shares the experiences of some of the world's most influential entrepreneurs
in his latest book, The Startup Playbook. Kidder pulls from 41 face-to-face
interviews with top pioneers to provide insight into what it took to build
companies like PayPal, LinkedIn,, AOL, Flickr and Spanx into
household names. The founder and CEO of, Mitch Free, is among this
exclusive group.

When Mitch founded in 2000, his vision was to bring together designers
and manufacturers so that designers could request multiple quotes for
made-to-order parts and the system would automatically match them with
manufacturers that had the necessary capabilities. Free did just that.

“The niche that serves is one of the largest in the world: the
manufacturing industry,” said Kidder. “Within that sector, MFG’s online
marketplace has the unimaginable dominance of an eBay. It’s hard to imagine
competitors making significant inroads into their business. That said, I
expect that Mitch will continue to compete, very rigorously, against himself.”

The book includes topics ranging from how to make the tough decisions, to
finding funding and overcoming the inevitable obstacles. The challenges,
setbacks, risks, and uncertainties each entrepreneur faces in their journey,
reveals key lessons learned from their own experience. It is Kidder’s hope
that the next pioneers will be able to make their own mistakes, instead of the
ones that have already been made.

“Failure is extremely important. If you don’t fail, then you’re probably not
trying enough new things,” Free said. “You’re not pushing the edge far enough.
If you’re not pushing the edge, you’re taking up too much space.”

Kidder is the creator and co-author of the New York Times best selling five
book series, The Intellectual Devotional. He is an entrepreneur himself and
has co-founded four companies, with his most recent being the enterprise
social innovation platform, Bionic.

In an economy that demands constant change, The Startup Playbook is the go-to
for entrepreneurs both big and small.

About is the largest online marketplace for the manufacturing industry,
facilitating interaction between buyers and manufacturers. enables
sourcing professionals and engineers to quickly and easily locate quality
suppliers forCNC Machining,Injection Molding, Metal Stamping,Metal
Fabricationand many other processes through an easy-to-use online
marketplace. With more than $115 billion in RFQs passing through the
marketplace, has helped thousands of manufacturers—ranging from small
machine shops to large conglomerates—increase sales and grow profits.
is a global business, with offices in the U.S., Europe, Asia and Mexico. For
more information, go to:

Patrick Hunter, 678-556-2949
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