GSI Commerce and Fireswirl Extend Partnership in China

  GSI Commerce and Fireswirl Extend Partnership in China

Partnership enables and localizes innovative omnichannel solution for the
Chinese market

Business Wire

KING OF PRUSSIA, Pa. & VANCOUVER, British Columbia -- January 10, 2013

GSI Commerce, a leading provider of omnichannel commerce and interactive
solutions, and, Fireswirl Technologies, Inc., (TSXV:FSW)(“Fireswirl”) an
integrated technology and service platform provider, are pleased to jointly
announce the extension of their partnership in China to include the VendorNet
Commerce Suite. Fireswirl is an established ecommerce platform offering
end-to-end services that helps brands operate online stores in China.

GSI serves more than 1,000 retailers and brands worldwide to provide commerce
technology, fulfillment, customer care and marketing services. With continuous
ecommerce growth in China and strong interest for leading international brands
among the Chinese population, there is tremendous growth potential for
retailers and brands in China. GSI wants to provide consumers easy access to
these desired retailers and brands while offering an enhanced omnichannel
shopping experience.

“Over the last six months Fireswirl has been an extremely valuable partner in
facilitating speed to market in China for top retailers and brands using GSI’s
commerce services,” said Tobias Hartmann, CEO of Global Operations at GSI.
“With this extension, Fireswirl will help us localize and enable our
innovative omnichannel commerce solutions, powered by VendorNet, including
in-store pick up and ship-from store, for the Chinese market. These solutions
will be valuable for retailers already established in China to attract
shoppers to their stores, optimize their inventory and reduce transportation
costs. The increased product selection availability, across all channels, and
ability to pickup items in-store will improve the consumer experience and
increase customer loyalty.”

The GSI and Fireswirl relationship has already proved successful with the
launch of a mono brand store for a leading U.S. retailer. “We are very excited
to extend our partnership with GSI," says Tony Lau, CEO of Fireswirl. “This
strategic partnership and the launch of GSI’s VendorNet solution in China will
lead to further growth opportunities for both companies.”

About GSI Commerce

GSI Commerce® enables omnichannel commerce, multichannel retailing and digital
marketing for global enterprises in the U.S. and internationally. GSI’s
ecommerce services, which include technology, order management, payment
processing, fulfillment and customer care, are available on a modular basis or
as part of an integrated solution. GSI’s marketing services are comprised of
innovative digital marketing products and services which include database
management and segmentation, marketing distribution channels, a global digital
agency to drive strategic and creative direction and an advanced advertising
analytics and attribution management platform. GSI is headquartered in King of
Prussia, Pa. and has service offices in New York, Los Angeles, Barcelona,
Spain, London, UK and Beijing, China. More information can be found at GSI is an eBay Inc. (Nasdaq: EBAY) company.

About Fireswirl Technologies Inc.

Fireswirl Technologies Inc. (TSXV: FSW) is focused on creating transactional
revenue by engineering electronic and mobile commerce solutions for content
providers. The Company’s technology has broad applications for those requiring
multiple payment interfaces, multi-currency and multi-language capabilities.
It can be adapted to any industry seeking high volume or micro-payment
solutions involving a wide base of users through internet or wireless

Neither TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release. This news release
contains certain forward-looking statements that reflect the current views
and/or expectations of Fireswirl Technologies Inc. with respect to its
performance, business and future events. Investors are cautioned that all
forward-looking statements involve risks and uncertainties including, without
limitation, those relating to changes in the market, potential downturns in
economic conditions, foreign exchange fluctuations, general demand,
competition and our ability to implement our business plans and strategies in
a timely manner or at all. These risks, as well as others, could cause actual
results and events to vary significantly. Fireswirl Technologies Inc. does not
undertake any obligations to release publicly any revisions for updating any
voluntary forward-looking statements.

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GSI Commerce
Kelly Henry, 610-491-7474
Director, Corporate Communications
Fax: 610-265-2866
Twitter: @GSICommerce
Ji Yoon, 604-540-8805 ext. 214
Interim CFO
Fax: 604-677-6613
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