Diageo Signs New Distribution Agreements and New Brokerage Agreement with The Charmer Sunbelt Group

Diageo Signs New Distribution Agreements and New Brokerage Agreement with The
                            Charmer Sunbelt Group

Agreements Apply to Arizona, Colorado, Delaware, Maryland, New York, South
Carolina, and the District of Columbia

PR Newswire

NORWALK, Conn. and NEW YORK, Jan. 10, 2013

NORWALK, Conn.and NEW YORK, Jan. 10, 2013 /PRNewswire/ --Diageo, the world's
leading spirits, wine and beer company, and The Charmer Sunbelt Group today
announced that they have entered into new agreements for Arizona, Colorado,
Delaware, Maryland, New York, South Carolina, and the District of Columbia.

Under these agreements, The Charmer Sunbelt Group will continue as the
exclusive distributor for the Diageo portfolio of wines and spirits in these
states. The Charmer Sunbelt Group will also continue as the exclusive broker
for Diageo wines and spirits in Montgomery County, Maryland.

"We are pleased to renew our relationship with Charmer in these markets.
Diageo will continue to evolve our route to market strategy based on having
the best leadership, capabilities and most importantly performance. We look
forward to working with them to achieve future success," said Jeff Ivey,
Senior Vice President, Commercial Strategy, Diageo North America.

Greg Baird, COO of The Charmer Sunbelt Group remarked: "We are very proud to
continue our successful and longstanding relationship with Diageo North
America. Their commitment to brand investment in partnership with our
commitment to market, organization, and people investment will sustain
superior performance. It is a privilege to represent their portfolio."

Diageo began the second phase of its transformational route to market strategy
for its spirits and wine brands in the U.S. in 2010 and this represents the
continuation of that strategy.

About The Charmer Sunbelt Group

The Charmer Sunbelt Group (CSG) is one of the nation's leading distributors of
fine wines and spirits. A group of privately held companies, CSG operates
local distributor and/or brokerage houses in 13 markets: Arizona, Colorado,
Connecticut, Delaware, Florida, Maryland, New Jersey, New York (Metro and
Upstate), Pennsylvania, South Carolina, Virginia, and the District of
Columbia. Together, these companies employ more than 7,000 associates who
bring to market some of the most valuable and well-known consumer brands in
the world. CSG is a family-owned business that proudly serves as the critical
link between wine and spirit suppliers, and the retail outlets where alcoholic
beverage brands are legally and responsibly sold and enjoyed. For more
information about CSG, please visit www.charmer-sunbelt.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor,
Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard
and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE Diageo

Website: http://www.drinkiq.com
Contact: Alix Dunn, Diageo, +1-203-229-4744, or Rachel Rosenblatt, FTI,
+1-646-576-8106
 
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