BBVA Research unveils iPad® app for its macroeconomic analyses
-- The new tool provides more intuitive access to reports published by BBVA
Research, with chronological, geographic or sector-based filters
-- Macroeconomic forecasts are presented in a more innovative, dynamic and
-- The free app can be downloaded from iTunes® in both English and Spanish,
and the content can be shared on social networks
MADRID, Jan. 10, 2013
MADRID, Jan. 10, 2013 /PRNewswire/ -- BBVA Research has launched a new app for
the iPad that provides access to all the content developed by BBVA's research
service. The tool, called BBVAResearch, is available for free at Apple's App
Store. The application offers the user a dynamic way of accessing the economic
information available at www.bbvaresearch.com.
The app's features include a new format for viewing global, regional and local
macroeconomic forecasts developed by BBVA Research, as well as filters for
viewing all of the BBVA Research content using a range of criteria.
Specifically, users can access all the reports by geographic area (global,
Europe, Spain, U.S., Mexico, Latin America or Asia); by theme (macroeconomic
or sector-based analyses, financial systems, pensions, migration) or by type
of publication (Economic Outlooks, Watches, Working Papers, Flashes, books,
opinion articles, etc.).
Furthermore, all users can access the EAGLE (Emerging and Growth-Leading
Economies) or Country Risk reports and will have the option of selecting
content and saving them as favorites to read later. The tool also has the
capability to share content on social networks, including Twitter and
The head of BBVA Research, Jorge Sicilia, believes that this new application
represents "another step toward BBVA Research's consolidation as a benchmark
in macroeconomic research and analysis, thanks to the increase in the
distribution of our reports to new users." Sicilia also pointed out that "this
project stems from a need to bring economic analysis within reach of our
customers and society at large during these particularly challenging times,
using cutting-edge technologies that allow a wider and better distribution of
New lines of work
The new app is being developed jointly by the areas of Innovation and
Processes of BBVA Research, and BBVA Group's area of Innovation &
Technology-Mobility. The new app is part of the BBVA Research Service's
digital strategy, which is based on the application of new information
technologies to provide access to all of BBVA Research's content from any
location in a dynamic and interactive way.
The strategy is complemented by other lines of action that have been in
development since early 2012 and are due to be completed this year. These
include the transformation of the website www.bbvaresearch.com to make it
easier for all types of interested audiences to access macroeconomic
information, and to produce reports in new digital formats in order to enhance
their versatility and make them easier to read and distribute through new
channels. Similarly, work is also being done to achieve the revitalization of
the presence on social networks to support the establishment of an ongoing and
dynamic dialogue with the different types of audiences, such as those on
Twitter™, LinkedIn^® and YouTube^®.
The project is in line with BBVA Group's innovation strategy, which places the
spotlight on technology as an instrument of transformation and customer
service, and reinforces its engagement with society and its contribution to
the economic debate.
To download the app, go to:
Download the presentation video from YouTube:
Or visit the website to link:
iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other
countries. Twitter is a trademark of Twitter Inc. LinkedIn is a registered
trademark of LinkedIn Corp. YouTube is registered trademark of Google Inc.
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institution in Mexico and it has leading franchises in South America and the
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