Ascena Retail Group, Inc. Announces Holiday Sales Results and Lowers Fiscal 2013 Earnings Per Share Guidance

  Ascena Retail Group, Inc. Announces Holiday Sales Results and Lowers Fiscal
  2013 Earnings Per Share Guidance

Business Wire

SUFFERN, N.Y. -- January 10, 2013

Ascena Retail Group, Inc. (NASDAQ – ASNA) today announced sales results for
the combined November and December Holiday period ended December 29, 2012. The
Company also announced that, due to lower than planned Holiday sales, it is
lowering earnings per share guidance for its current fiscal year ending July
27, 2013.

The Company noted that combined comparable store and e-commerce sales for the
fiscal months of November and December increased 1% on a consolidated basis.
The Company’s comparable store and e-commerce sales data is summarized below:

Combined Fiscal November and December
                                  Store Sales
Justice                           5%
Lane Bryant*                      (9%)
maurices                          (2%)
dressbarn                         (8%)
Catherines*                       4%
Total Company                     (2%)
E-commerce comparable sales       30%
Combined store and
e-commerce comparable sales

*Comparable store sales for Lane Bryant and Catherines include sales for all
stores that were open in both that period and the comparative period in the
prior year.

David Jaffe, President and Chief Executive Officer of Ascena Retail Group,
Inc., commented, “The Holiday selling season proved to be challenging and we
increased promotional activity in order to ensure appropriate inventory levels
going forward. We are taking the necessary markdowns in the second quarter to
effectively transition into the spring season. As a result, we now believe
full year adjusted diluted earnings per share guidance in the range of $1.20
to $1.30 is more appropriate, versus our previous guidance of $1.45 to $1.55.”

The Company noted that its updated guidance for Fiscal 2013 excludes one-time,
acquisition-related integration, restructuring and purchase accounting costs
that may be incurred related to the Charming Acquisition. The Company further
noted that its guidance is based upon various assumptions, including spring
season comparable store sales increases in the range of 3% - 5% and e-commerce
sales growth of approximately 25%. For the full year, the Company continues to
plan to open approximately 200 stores and close approximately 125 stores,
ending the fiscal year with approximately 3,900 Justice, Lane Bryant,
maurices, dressbarn and Catherines stores in operation.

The Company commented that it will be presenting at the 15^th Annual ICR
XChange Conference to be held at the Fontainebleau in Miami Beach, Florida on
Wednesday, January 16, 2013 at 2:50 p.m. ET.

The Ascena Retail Group investor presentation will be webcast live and can be
accessed at

About Ascena Retail Group, Inc.

Ascena Retail Group, Inc. (NASDAQ: ASNA) is a leading specialty retailer
offering clothing, shoes, and accessories for missy and plus-size women and
tween girls, under the Justice, Lane Bryant, maurices, dressbarn and
Catherines brands. Ascena Retail Group, Inc. operates through its subsidiaries
approximately 3,800 stores throughout the United States, Puerto Rico and

For more information about Ascena Retail Group, Inc. and its brands, visit,,,,,,,, and

Forward-Looking Statements

Certain statements made within this press release may constitute
“forward-looking statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements are subject to
certain risks and uncertainties that could cause actual results to differ
materially. The Company does not undertake to publicly update or review its
forward-looking statements even if experience or future changes make it clear
that our projected results expressed or implied will not be achieved. Detailed
information concerning a number of factors that could cause actual results to
differ materially from the information contained herein is readily available
in the Company’s most recent Annual Report on Form 10-K for the year ended
July 28, 2012 and Form 10-Q for the quarter ended October 27, 2012.


Ascena Retail Group, Inc.
Investor Relations
ICR, Inc.
James Palczynski, 203-682-8229
Senior Managing Director
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