Winners and Losers in Facebook's New Local Ranking

              Winners and Losers in Facebook's New Local Ranking

A tool that shows Facebook's newly released local data sees Disneyland and
Walt Disney drop out of the top ten US Facebook Pages

PR Newswire

SAN FRANCISCO, Jan. 10, 2013

SAN FRANCISCO, Jan. 10, 2013 /PRNewswire/ -- Socialbakers, the leading social
media analytics experts, today released Facebook data that changes the
rankings of the top US pages according to number of fans.

Recently made available to developers, Facebook Local Page Ranks breaks down
the total number of fans by country and allows for comparison with Facebook
pages. While this information was once restricted to the admin section of a
company's own Facebook page, Socialbakers now offers the market's first
analytical tool which enables brands to access the data and benchmark
themselves against other brands, creating a new metric for social media

Walmart and Target were the number one and two brands with the highest number
of U.S. Facebook fans. Starbucks, Amazon and Coca Cola all saw gains in their
rankings of total U.S. Facebook fans, with 15,615,785, 14,328,145, and
11,357,588 U.S.-based fans for each respective brand, making them fourth,
fifth, and eighth on the list. Disneyland, Walt Disney World and Reese's all
dropped out of the top ten.

Socialbakers CEO Jan Rezab said: "After much anticipation, we now have access
to local page rankings on Facebook. We are pleased to be the market leader in
offering deep Facebook analytics and know this information will serve as
competitive benchmarks for marketers who want to conquer the world's biggest
social media platform. It provides companies with insights into how they are
doing in various countries, so they can see the effectiveness of their
campaigns or spot markets where they need to increase their efforts."

"Brands that previously found themselves on top of the rankings in terms of
fans in the U.S. have dropped," continued Mr. Rezab. "For the first time,
companies have a tool that not only shows their own place in the Facebook
popularity ladder, but also that of their direct competitors and other global

Interested individuals can visit the Socialbakers site to look at the fan
distribution of any Facebook pages in every country. Simply click on any page
in the ranking to show the distribution of fans.

About Socialbakers is the fastest growing social media analytics platform in the
world and since its launch in March 2010 has become the most widely visited
site for Facebook statistics and brand metrics; the company is now the most
cited source for Facebook global data, with over five million social pages
being tracked. Socialbakers specializes in statistics for Facebook globally,
Facebook pages, Facebook applications, developers on the Facebook platform, as
well as Facebook advertising prices, as well as for LinkedIn, Google+ and
Twitter users. Additionally, Socialbakers provides advanced monitoring
technologies, including Socialbakers Page Analytics, which is now used by many
leading brands to measure their Facebook presence. With its easy-to-use
analytics, audits and benchmarks, Socialbakers is the only solution that
allows brands to measure, compare, and contrast the success of their social
media engagement and that of the competition. For more information, visit

SOURCE Socialbakers

Contact: Bridget Gilbride, +1-847-415-9333,
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