Soma Intimates: Restoring Dignity - One Bra at a Time

            Soma Intimates: Restoring Dignity - One Bra at a Time

Intimate Apparel Retailer Launches Its Next Giving is Beautiful™ Soma Bra
Donation With Over 368,000 Bras Collected To-Date

PR Newswire

NEW YORK, Jan. 10, 2013

NEW YORK, Jan. 10, 2013 /PRNewswire/ --Soma Intimates announces its next
Giving is Beautiful™ Soma Bra Donation. The nationwide charitable initiative
to collect bras for women in need is the largest of its kind. With over
368,000 bras collected to-date, the scale and scope of the project is a
testament to Soma Intimates and the Soma customer's dedication to making a
difference in women's lives. Starting today and continuing through February
14^th, 2013, the company will accept both new and gently worn bras at all Soma
boutiques across the country.

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"We began this initiative in 2010 after we learned that bras are one of the
least donated, yet most needed clothing items for women in need. The seemingly
simple act of donating a bra can help restore a woman's dignity and confidence
as she rebuilds her life," states Laurie Van Brunt, Soma Intimates' Brand
President. "As we embark on our next bra donation, we want to thank each and
every one of our generous Soma customers who have already donated a bra to
support other women."

The Soma Bra Donation initiative is national in scope but local in nature —
directly impacting communities where the bras are donated. Each of Soma
Intimates' 210 boutiques and outlets will work with its local women's shelter
to help women in need in that area.

To help raise awareness about domestic violence, Soma will once again partner
with the National Network to End Domestic Violence (NNEDV). The NNEDV is the
leading voice for survivors of domestic violence. Representing over 2,000
shelter programs across 56 state and territory coalitions throughout the
United States, the NNEDV continues to be a vital partner to help spread the
word and make a difference in women's lives.

"When a victim of domestic violence has to flee her home in the middle of the
night, she will likely arrive at the shelter with only the clothes on her
back," says Kim Gandy, President, NNEDV. "We hear from so manyshelters how
much they appreciate donations of new bras for survivors to wear as they
rebuild their lives. The National Network to End Domestic Violence applauds
Soma Intimates for partnering each of their boutiques with a local domestic
violence shelter to raise awareness about abuse, raise critically needed
funds, and help victims reach safety."

First launched in July 2010, this marks the sixth biannual Soma Bra Donation
initiative for Soma Intimates. To-date, Soma has collected over 368,000 bras
to help women in need across the country.

During this donation period, Soma will feature an exclusive application on
Facebook ( This social media campaign will
encourage fans to "Take the Pledge" to donate a new or gently worn bra at any
Soma boutique. Fans who "Take the Pledge" will also unlock a 25 cent donation
to the National Network to End Domestic Violence (up to $5,000). Those who
participate are invited to share the campaign virally on Facebook and Twitter.
In addition, this interactive application will be featured on select lifestyle
and philanthropic websites.

Also during the Soma Bra Donation, the company will be reaching beyond bras in
a way that helps local NNEDV-affiliated shelters financially, as well.
Customers can Get Gorgeous. Give Gorgeously. by scheduling a private party
with three or more friends at Soma January 31^st thru February 3^rd. When they
shop as a group, they will be shopping for a cause—Soma will donate 10% of
each party's sales to the boutique's local shelter. Plus, the hostess will
receive a free bra for her own top drawer or to donate.

"Our partnership with NNEDV is one that is paramount to the success of the
Giving is Beautiful™ Soma Bra Donation. The NNEDV's family of local shelters
around the country means every bra we collect will go to a woman in your own
community. Over 4 million women in the U.S. stay in domestic violence shelters
each year. It's our ultimate goal that no woman has to choose between buying
a bra and putting food on the table," says Van Brunt of Soma Intimates.

For more information about the Giving is Beautiful™ Soma Bra Donation, please
visit or contact Melanie Cohen-Nathan:, (212) 524-6323 or Kristin McClement:,(239) 346-4870.

About Soma Intimates: 
Soma Intimates, a division of Chico's FAS, Inc. (NYSE: CHS), offers beautiful
and sensual lingerie, loungewear and beauty products. Home of the warmest
personal service, Soma embraces women with luxuriously soft fabrics,
innovative fashion and an always perfect fit. As of January 10, 2013, Soma
Intimates will operate 210 boutiques and outlets across the country as well as
a website at

About the National Network to End Domestic Violence : NNEDV, a 501(c)(3)
organization, is a leading voice for domestic and sexual violence victims and
their allies. Its members include the 56 statewide and territorial coalitions
against domestic violence. It works closely with them to understand the needs
of domestic violence victims and advocacy programs. NNEDV has been a premier
national organization advancing the movement against domestic violence for
over 15 years, after leading efforts among domestic violence victim advocates
and survivors in urging Congress to pass the landmark Violence Against Women
Act of 1994. To learn more about NNEDV, please visit

SOURCE Soma Intimates

Contact: Melanie Cohen-Nathan, Chico's FAS, Inc., +1-212-524-6323,; Kristin McClement, Chico's FAS, Inc.,
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