Mobility in new PRIAXOR™ DS gets to the root of disease control

Mobility in new PRIAXOR™ DS gets to the root of disease control 
MISSISSAUGA, ON, Jan. 10, 2013 /CNW/ - A new highly-mobile active ingredient 
is making waves in the fungicide market for pulse crops. New PRIAXOR™ DS 
fungicide leverages the new active ingredient XEMIUM™ to provide consistent 
disease control and resistance management for Canadian pulse growers. 
"This is one of the first times we've seen a fungicide product with the unique 
ability to redistribute itself on the leaf surface for more continuous and 
consistent disease control," says Jason Leitch, Fungicide Brand Manager at 
BASF Canada. "It's the new generation of carboximide chemistry that makes 
PRIAXOR DS so unique and hard-working to quickly penetrate and bind to the 
leaf surface." 
As one of the active ingredients in PRIAXOR DS, XEMIUM delivers unique 
mobility for ongoing disease protection throughout the plant life cycle. After 
just one pass, XEMIUM protects the crop from disease and remains on the plant 
surface to provide more constant activity on key diseases. 
Thomas Eppinga, a grower from Alberta, took part in a research trial of 
PRIAXOR DS in 2011. He saw the multiple modes of action with one pass as a key 
differentiator. "A main benefit was the one-time application," says Eppinga. 
"Summers are really short here, and we don't want to spend all our time on the 
Since it also contains the active ingredient found in HEADLINE(®)- PRIAXOR DS 
provides the unique AgCelence™ benefits of greener leaves, stronger stems, 
and higher yields. In grower-applied field trials in 2011 PRIAXOR DS 
demonstrated an average yield increase of 3 bu/ac over competitor treatments 
in field peas and 1.5 bu/ac over competitive treatments in lentils. Many 
growers also noted significant protection against anthracnose in lentils and 
mycosphaerella blight in field peas. 
"Using PRIAXOR DS saved us a grade this year, and the yield benefit was a 
bonus," says Eppinga. "When we physically pulled plants, there were 17 pods on 
the [PRIAXOR DS] plants. We pulled one on the check, and there were only 
three. We knew there would be a huge yield benefit there." 
Learn more about PRIAXOR DS by visiting 
About the BASF Crop Protection division 
With sales of €4.0 billion in 2010, BASF's Crop Protection division is a 
leader in crop protection and a strong partner to the farming industry 
providing well-established and innovative fungicides, insecticides and 
herbicides. Farmers use these products and services to improve crop yields and 
crop quality. Other uses include public health, structural/urban pest control, 
turf and ornamental plants, vegetation management, and forestry. BASF aims to 
turn knowledge rapidly into market success. The vision of BASF's Crop 
Protection division is to be the world's leading innovator, optimizing 
agricultural production, improving nutrition, and thus enhancing the quality 
of life for a growing world population. Further information can be found on 
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Always read and follow label directions. 
XEMIUM and PRIAXOR DS are trade-marks of BASF SE; HEADLINE is a registered 
trade-mark of BASF SE; AgCelence is a registered trade-mark of BASF 
Corporation, used with permission by BASF Canada Inc. 
© 2013 BASF Canada 
Jason Leitch BASF Canada Inc. (289) 360-6069 x 6037 
Jo Ann Robinson ON Communication Inc. (519) 963-1946 
SOURCE: BASF Canada Inc. 
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CO: BASF Canada Inc.
ST: Ontario
-0- Jan/10/2013 20:10 GMT
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