Weight Watchers® Hosts "One Amazing Day" To Share Inspiring Success Stories

 Weight Watchers® Hosts "One Amazing Day" To Share Inspiring Success Stories

First-ever events celebrate Weight Watchers' 50th anniversary and spotlight
successful members sharing their stories

PR Newswire

NEW YORK, Jan. 10, 2013

NEW YORK, Jan. 10, 2013 /PRNewswire/ --On Saturday, January 12, nearly 900
participating Weight Watchers locations will hold a special "One Amazing Day" 
public event: A celebration of Weight Watchers' 50^th anniversary and an
opportunity for thousands of successful members to share their stories of
weight loss and transformation to inspire others.

"When members attend Weight Watchers meetings, they see and hear from others
who have lost weight successfully, including every one of our Leaders, which
instills a sense of belief that they can do it, too," said Daniel Boockvar,
Senior Vice President, U.S. Operations, Weight Watchers International. "One
Amazing Day is an opportunity to apply that approach by combining the most
inspiring stories from our members into one collective moment of sharing to
encourage those who are ready to make a change."

One Amazing Day is part of Weight Watchers' year-long "Expect Amazing"
campaign, which delivers a simple, singular promise: When a weight-loss
program is built for human nature, you can expect amazing. That promise comes
to life in the new Weight Watchers 360° program – a revolutionary approach
designed to help make healthy choices become second nature. It recognizes that
we're only human and success does not have to be synonymous with perfection.

As part of that recognition, Weight Watchers will be collecting and sharing
stories of members and Weight Watchers Online subscribers – beginning with the
thousands of storytellers at One Amazing Day and continuing with the "I'm Only
Human and I Did It" Project. The project, launched on December 26, is
dedicated to inspiring people who don't believe they have it within themselves
to lose the weight and learn to keep it off. Members, including Jennifer
Hudson and Jessica Simpson, and Online subscribers will share heartfelt and
honest stories of their own journeys, including raw portrayals of their
struggles, to help spread the message that you don't have to be superhuman to
be successful at losing weight. Weight Watchers will also invite anyone to
share their story via a special user-generated tab within the channel. The
goal is to inspire people at any stage of their weight-loss journey to
overcome self-doubt and believe they can do it, too.

What to Expect on One Amazing Day

Following are just a few of the amazing stories that will be delivered live
and in person at participating locations across the U.S.:

  Candice McCain, Cumming, GA

  McCain is anaccount executive who was recently featured in People
  Magazine's "Half My Size" issue. Like many people, McCain thought health
  issues due to being overweight would never happen to her. After losing 163
  pounds on Weight Watchers, McCain has a new outlook on believing. She will
  tell her story, including how her cholesterol dropped significantly and how
  she's looking forward to renewing her wedding vows in a form-fitting dress.

  Jennie Lewis, Long Island, NY

  Jennie will share the heart-breaking story of how she was quite literally
  close to death – completely homebound due to obesity – and how her life
  changed completely because of Weight Watchers. Unable to participate in
  important life events, such as her children's graduations, Lewis needed to
  make a lifestyle change that saved her life. She will tell her story of
  losing approximately 300 pounds and becoming a regular at the gym, and how
  she now inspires members everyday as a Weight Watchers Leader who continues
  to maintain a healthy lifestyle in the real world.

  Audrey Northup, Tampa, FL

  A remarkable example of someone who made a sustainable lifestyle change,
  Northup graced the cover of Weight Watchers Magazine in 1976 after losing
  125 pounds on the program. She was even picked to attend the Weight Watchers
  10th anniversary at Madison Square Garden. At 76 years old, Northup still
  weighs in regularly.

Attendees at One Amazing Day participating locations can take advantage of a
special one-day offer and will have a chance to win prizes. Most locations
will hold One Amazing Day on Saturday, January 12 with select events to be
held on Thursday, January 10. To find a One Amazing Day location in your area
and confirm details, visit weightwatchers.com/oneamazingday.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 45,000 meetings each week
where members receive group support and learn about healthy eating patterns,
behavior modification and physical activity. WeightWatchers.com provides
innovative, subscription weight management products over the Internet and is
the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.

SOURCE Weight Watchers International, Inc.

Website: http://www.weightwatchers.com
Contact: Lisa Craig, Weight Watchers, +1-904-686-1319,
Lisa.Craig@weightwatchers.com