ZTE and Telstra Launch Easy UI Customisation for Global Operators
2013 International CES
SHENZHEN, China -- January 9, 2013
ZTE Corporation (“ZTE”) (0763.Hong Kong /000063.Shenzhen), a leading global
provider of telecommunications equipment, network solutions and mobile
devices, today announced the global launch of the T82, an Android™ mobile
handset designed to help mobile phone users make the transition to their first
The phone, and customised UI (User Interface), was designed together with
Australian carrier, Telstra.
Released as EasyTouch® 4G in Australia, the T82 is the first smartphone in a
series of ’Easy’ devices from ZTE and Telstra. It sits alongside two feature
phones designed for the older demographic, the Telstra Easy Discovery® 3 and
the Telstra EasyCall® 2, which are also being made available to carriers
Mr. He Shiyou, ZTE EVP and Head of the Terminal Division said, “This next
stage in the development of ‘Easy’ devices showcases just how ZTE works
closely with its carrier partners to help them deliver innovative and tailored
products for their markets and key segments."
Telstra designed the Easy UI user experience features while ZTE provided the
hardware and development integration expertise.
“Telstra has done a great job in delivering user-friendly software, allowing
us to deliver the T82 as the next ‘Easy’ product in the range,” said Mr He.
“Through this partnership, we are now able to bring the T82 to other markets
around the world and help drive the move to smartphones with existing feature
phone users and older less tech savvy customers.”
ZTE T82 comes with a 4.3” capacitive touch screen, an 8 mega-pixel camera with
LED Flash, MP3 player, Bluetooth connectivity, 4GB of internal memory
expandable to 32GB with a Micro SD memory card, Android operating system as
well as an enhanced lock screen and preloaded simple widgets; Phone, Internet,
Media and Settings which provide quick access information and simple shortcuts
to daily tasks at your fingertips.
“It’s the easy-to-use interface that really sets this phone apart. Four big
button ’Easy’ widgets for Phone, Internet, Media and Settings, show unread or
un-actioned email, text and call notifications on the lock screen and home
screens, while maintaining the flexible and powerful Android platform,” said
David Powell, Telstra’s GM Device Experience, Apps and OS.
“Using these enhanced widgets has helped to maintain the native Android user
experience as much as possible. All the Easy widgets are removable, so as a
customer gets more and more familiar with their new smartphone, they can
choose to either remove or add Easy features as they need.”
The T82 was also designed with the needs of older customers in mind, informed
by insights from Telstra workshops and feedback to previous Easy products.
“Telstra and ZTE have been working closely for more than six months designing
and refining the EasyTouch® 4G and taking on board feedback from our customers
who are looking at moving to a smartphone. Those customers told us they wanted
a way to get to the core functions they need, quickly and with minimal fuss,
to ensure they stay connected with their family and loved ones,” added Mr
The T82 is on display at the ZTE Stand in Hall 3, Booth 36218 at CES from
January 8^th 2013.
Telstra is Australia's leading telecommunications and information services
company, with one of the best known brands in the country. We offer a full
range of products and services to meet the needs of our customers. Our
telecommunications services provide vast geographical coverage through both
our fixed and mobile network infrastructure - servicing many millions of
Notes to editors:
o 8.0 Megapixel camera
o Bluetooth 3.0
o Weight: 149g
o Size: 131 x 65 x 11mm
o Battery Standby: up to 300 Hours in 3G
o Battery Talk Time: up to 390 Minutes in 3G
o Screen Size: 4.3” QHD (540 x 960)
o Internal Memory: 4GB
o External Memory: expandable to 32GB microSD
o Battery 1900mAh
o Stereo headset
o USB cable
o AC charger
o CD–ROM for PC connection
o Getting Started Guide
Margrete Ma, +86 755 26775207
Press spacebar to pause and continue. Press esc to stop.