Audi, Lexus and BMW Triumph as Leading High-End Auto Brands by

Audi, Lexus and BMW Triumph as Leading High-End Auto Brands by
Wealthy U.S. Drivers 
NEW YORK, NY -- (Marketwire) -- 01/10/13 --  U.S. luxury automobile
consumers rank Audi highest in the 2013 Luxury Consumer Experience
(LCEI) survey conducted by the independent and objective New
York-based Luxury Institute. LCEI scores (1-10) are averages of
wealthy respondents' ratings across ten areas of consideration,
including evaluations of the vehicles they own or lease, their
dealership experience, and their overall brand buying and ownership
In addition to earning the highest LCEI score (8.36) of the ten
brands surveyed, Audi ranks first for the consistently superior
design and quality materials of its cars. In addition, Audi's
dealership staff is recognized for being the most trustworthy and
knowledgeable. Audi also leads other carmakers in terms of future
repeat purchase intent, with 96% of respondents saying they would
consider buying or leasing an Audi again based on their experience
with the brand. 
Lexus ranks closely behind Audi with an overall score of 8.34, based
largely on the dealership experience and its positive representation
of the brand. The Japanese automaker earns top honors for superior
sales and service experiences, respectful dealership personnel, and
long term relationship building. BMW (8.27) and Mercedes-Benz (8.06)
rank third and fourth, respectively.  
"Wealthy consumers' perceptions of brand experience encompass
everything from the physical quality of the car to interactions with
the sales and service departments at dealerships," says Luxury
Institute CEO Milton Pedraza. "Especially at the high-end, luxury
automakers must be aware of how people and products combine to affect
a brand's reputation." 
Survey participants reported $2.4 million average net worth and
$283,000 average income. 
About Luxury Institute (
 The Luxury
Institute is the objective and independent global voice of the high
net-worth consumer. The Institute conducts extensive and actionable
research with wealthy consumers about their behaviors and attitudes
on customer experience best practices. In addition, we work closely
with top-tier luxury brands to successfully transform their
organizational cultures into more profitable customer-cent
enterprises. Our Luxury CRM Culture consulting process leverages our
fact-based research and enables luxury brands to dramatically
Outbehave as well as Outperform their competition. The Luxury
Institute also operates, a membership-based online
research portal, and the Luxury CRM Association, a membership
organization dedicated to building customer-centric luxury
For Further Information, Please Contact:
The Luxury Institute, LLC
Martin Swanson
Vice President Business Development
(914) 909-6350 
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