TOYOTA MOTOR EUROPE 2012 UNIT SALES INCREASE 2% (ENGLISH)
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TOYOTA MOTOR EUROPE
Corporate Affairs Avenue du Bourget 60 1140, Brussels Belgium T +32 2 745 21 11 - F +32 2 745 2068
Press Release January 10, 2013
Toyota Motor Europe 2012 sales up 2% (+15,583 units) in a sharply declining market
? European Market share up 0.3 point to 4.5% ? 2nd consecutive year of growth for Toyota in Europe ? Built-in-France Toyota Yaris sales up 27% thanks to the strong launch of the Yaris Hybrid ? Toyota Camry sales up 68% a clear segment-leader in Russia and Ukraine ? Full hybrid sales up 29% exceeding 100,000 units sold per year for the first time in Europe ? Hybrid vehicles sales reach 13% of total European sales ( Toyota and Lexus combined)
In a declining European market, Toyota Motor Europe (TME) today announced a 2% sales increase in 2012 with sales totaling 837,969 vehicles, up 15,583 from 2011, including 792,359 Toyota and 45,610 Lexus vehicles, representing an estimated 4.5% market share, up 0.3 point from last year.
?Thanks to our new product launches in 2012, the good results of the Yaris, and of our hybrid vehicles line up, we were able to continue growing despite the severe market conditions affecting Europe,? said Didier Leroy, President and CEO of Toyota Motor Europe. ?2013 will remain extremely challenging for the industry in Europe, but we are confident that both Toyota and Lexus will grow further in 2013 for the third consecutive year on the European continent. More importantly, this will be done in a sustainable and profitable way.?
In 2013, Toyota sales are expected to further increase thanks to a product offensive in the essential C- segment with the introduction of the new Auris, the new Auris Touring Sports, the new Verso, and the fourth generation RAV 4.
In Western Europe, the UK has shown a strong year with Toyota and Lexus sales of 101,822 units, up 12% from 2011. In France, total sales remained stable in a market down 13%, leading to a market share growth of 0.4 point to an estimated 3.3%.
In the Nordic Region, sales in Denmark rose 8% with sales of 17,966 units in 2012. The Baltic Region saw sales of 5,884 units, up 20% from the previous year.
In Central and Eastern Europe, despite signs of the markets? slowdown in the last quarter, TME posted healthy gains in Russia and Ukraine with 27% (169,282 units) and 13% (15,676 units) sales increase over 2011 respectively. In Kazakhstan, Toyota and Lexus enjoyed record sales with 9,223 units.
Sales of Lexus vehicles increased 4.5% over 2011, driven by the continuous success of the CT 200h and the successful launches of the Lexus GS, ES and renewed Lexus RX. For Lexus, Russia continues to be a strong market with sales reaching 15,655 units, up 14% from 2011, while the Netherlands posted an exceptional sales increase of 43% thanks to the Lexus CT 200h.
?While we are pleased to see the Lexus brand grow further in Europe, especially in Central & Eastern Europe, we also expect Lexus to perform well in 2013 in the West, with the launch of the highly anticipated new Lexus IS, available for the first time in a hybrid variant,? said Leroy.
2012 was a milestone year for the sales of Toyota and Lexus full hybrid vehicles in Europe. Cumulative sales of hybrid vehicles topped 500,000 units last December, and 2012 was the first year Toyota and Lexus sold more than 100,000 units during a calendar year.
Hybrid vehicles contributed to more than 13% of total TME sales in 2012 with full year sales of 109,478 units, including 83,699 Toyota and 25,779 Lexus hybrid vehicles. In the Netherlands, Toyota and Lexus hybrid vehicles contributed to up to 45% of the sales mix.
In 2012, Toyota and Lexus launched no less than 6 new or renewed full hybrid models including a plug-in hybrid derivative. Yaris Hybrid and Auris Hybrid now account for one third of the total Yaris and Auris sales.
For Lexus, full hybrid vehicles made up 90% of total sales in Western Europe in 2012.
Toyota?s built-in-Europe models saw an overall sales increase in 2012, driven by the strong sales of the Toyota Yaris, the Yaris Hybrid and the Toyota Camry. In a declining B-segment, the Yaris model range grew 27% with sales of 182,841 vehicles. Sales of the Toyota Camry reached 40,811 units, a 68% increase from 2011.
With sales of over 171, 830 units, Toyota sales of SUVs and 4WDs in Europe remained strong. Land Cruiser posted a sales increase of over 27%. Sales of the Toyota Hilux were up 22% from 2011 with 35,391 units sold. In 2013, with the launch of the 4th generation RAV 4, Toyota will certainly reinforce its position in this traditional segment.
The Lexus CT 200h remained Lexus biggest seller in Europe (15,599 units) while the new GS enjoyed a strong debut year with sales reaching 4,812 units.
The Lexus RX model range saw sales of 14,841 units in 2012, up 7% from last year. The Lexus LX achieved record sales of 4,798 units.
New Toyota Auris Touring Sports (direct link: http://bit.ly/WCZy5n)
New Lexus IS (direct link: http://bit.ly/VUvBi2)
For pictures, please visit: http://newsroom.toyota.eu/
Table 1 ? TME(1) total sales in 2012
TOTAL TOYOTA/LEXUS 837,969
TOYOTA 792,359 AYGO 73,756 Yaris (incl. Yaris Hybrid) 182,841 Yaris Hybrid 24,733 Auris (incl. Auris Hybrid) 83,012 Auris Hybrid 23,692 Avensis 59,757 Verso 37,335 iQ 9,278 Verso-S 3,538 Urban Cruiser 19,082 Corolla 63,481 GT86 5,180 Prius 35,274 Prius 20,790 Prius+ 10,988 Prius Plug-in 3,496 Camry 40,811 Highlander 13,447 RAV4 66,976 Land Cruiser 56,012 Hilux 35,395 Hiace 4,928 Other models 2,354
LEXUS 45,610 CT 200h 15,599 IS 2,573 GS (incl. GS hybrid) 4,812 GS hybrid 1,939 LS (incl. LS hybrid) 386 LS hybrid 140 RX (incl. RX hybrid) 14,841 RX hybrid 7,985 Other models 7,399
Table 2 ? TME(1) total sales in Q4 2012
TOTAL TOYOTA/LEXUS 195,696
TOYOTA 185,065 AYGO 18,046 Yaris (incl. Yaris Hybrid) 42,072 Yaris Hybrid 10,694 Auris (incl. Auris Hybrid) 18,244 Auris Hybrid 4,616 Avensis 11,090 Verso 8,444 iQ 1,696 Urban Cruiser 3,141 Verso-S 705 Corolla 15,058 GT86 1,766 Prius 10,647 Prius 4,077 Prius+ 4,941 Prius Plug-in 1,629 Camry 10,811 Highlander 3,377 RAV4 15,608 Land Cruiser 13,621 Hilux 9,283 Hiace 920 Other models 654
LEXUS 10,361 CT 200h 2,749 IS 253 GS (incl. GS hybrid) 1,455 GS hybrid 505 LS (incl. LS hybrid) 144 LS hybrid 29 RX (incl. RX hybrid) 3,650 RX hybrid 1,777 Other models 2,110
1 Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan).
Models listed in italics are produced locally at Toyota?s European manufacturing facilities.
Notes to the editors:
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota?s European manufacturing and engineering operations. Toyota directly and indirectly employs around 94,000 people in Europe and has invested over ?7 billion since 1990. Toyota?s operations in Europe are supported by a network of 30 National Marketing and Sales Companies across 56 countries, a total of around 3,000 sales outlets, and nine manufacturing plants. In 2011, Toyota sold 837,969 Toyota and Lexus vehicles in Europe. For more information, visit www.toyota.eu
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