TOYOTA MOTOR EUROPE 2012 UNIT SALES INCREASE 2% (ENGLISH)

     (The following press release from Toyota Motor Europe was received by 
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TOYOTA 
TOYOTA MOTOR EUROPE 
Corporate Affairs 
Avenue du Bourget 60
1140, Brussels
Belgium 
T +32 2 745 21 11 - F +32 2 745 2068 
Press Release                                   January 10, 2013  
Toyota Motor Europe 2012 sales up 2% (+15,583 units) in a sharply 
declining market 
?       European Market share up 0.3 point to 4.5%
?       2nd consecutive year of growth for Toyota in Europe 
?      Built-in-France Toyota Yaris sales up 27% thanks to the strong 
launch of the Yaris Hybrid 
?      Toyota Camry sales up 68% a clear segment-leader in Russia and 
Ukraine
?       Full hybrid sales up 29% exceeding 100,000 units sold per year for 
the first time in Europe
?       Hybrid vehicles sales reach 13% of total European sales ( Toyota 
and Lexus combined) 
In a declining European market, Toyota Motor Europe (TME) today announced 
a 2% sales increase in 2012 with sales totaling 
837,969 vehicles, up 15,583 from 2011, including 792,359 Toyota and 45,610 
Lexus vehicles, representing an estimated 
4.5% market share, up 0.3 point from last year. 
?Thanks to our new product launches in 2012, the good results of the 
Yaris, and of our hybrid vehicles line up, we were able to continue 
growing despite the severe market conditions affecting Europe,? said 
Didier Leroy, President and CEO of Toyota Motor Europe. ?2013 will 
remain extremely challenging for the industry in Europe, but we are 
confident that both Toyota and Lexus will grow further in 2013 for the 
third consecutive year on the European continent. More importantly, this 
will be done in a sustainable and profitable way.?  
In 2013, Toyota sales are expected to further increase thanks to a product 
offensive in the essential C- segment with the introduction of 
the new Auris, the new Auris Touring Sports, the new Verso, and the fourth 
generation RAV 4. 
In Western Europe, the UK has shown a strong year with Toyota and Lexus 
sales of 101,822 units, up 12% from 2011. In France, 
total sales remained stable in a market down 13%, leading to a market 
share growth of 0.4 point to an estimated 3.3%.  
In the Nordic Region, sales in Denmark rose 8% with sales of 17,966 units 
in 2012. The Baltic Region saw sales of 5,884 units, up 20% 
from the previous year. 
In Central and Eastern Europe, despite signs of the markets? slowdown in 
the last quarter, TME posted healthy gains in Russia and 
Ukraine with 27% (169,282 units) and 13% (15,676 units) sales increase 
over 2011 respectively. In Kazakhstan, Toyota and Lexus enjoyed 
record sales with 9,223 units. 
Sales of Lexus vehicles increased 4.5% over 2011, driven by the continuous 
success of the CT 200h and the successful launches of the 
Lexus GS, ES and renewed Lexus RX. For Lexus, Russia continues to be a 
strong market with sales reaching 15,655 units, up 14%
from 2011, while the Netherlands posted an exceptional sales increase of 
43% thanks to the Lexus CT 200h. 
?While we are pleased to see the Lexus brand grow further in Europe, 
especially in Central & Eastern Europe, we also expect Lexus to 
perform well in 2013 in the West, with the launch of the highly 
anticipated new Lexus IS, available for the first time in a hybrid 
variant,? 
said Leroy. 
Hybrid Highlights 
2012 was a milestone year for the sales of Toyota and Lexus full hybrid 
vehicles in Europe. Cumulative sales of hybrid vehicles topped
500,000 units last December, and 2012 was the first year Toyota and Lexus 
sold more than 100,000 units during a calendar year. 
Hybrid vehicles contributed to more than 13% of total TME sales in 2012 
with full year sales of 109,478 units, including 83,699 Toyota and 
25,779 Lexus hybrid vehicles. In the Netherlands, Toyota and Lexus hybrid 
vehicles contributed to up to 45% of the sales mix. 
In 2012, Toyota and Lexus launched no less than 6 new or renewed full 
hybrid models including a plug-in hybrid derivative. Yaris Hybrid and 
Auris Hybrid now account for one third of the total Yaris and Auris sales.  
For Lexus, full hybrid vehicles made up 90% of total sales in Western 
Europe in 2012. 
Toyota Highlights 
Toyota?s built-in-Europe models saw an overall sales increase in 2012, 
driven by the strong sales of the Toyota Yaris, the Yaris Hybrid and 
the Toyota Camry. In a declining B-segment, the Yaris model range grew 27% 
with sales of 182,841 vehicles. Sales of the Toyota Camry 
reached 40,811 units, a 68% increase from 2011.  
With sales of over 171, 830 units, Toyota sales of SUVs and 4WDs in Europe 
remained strong. Land Cruiser posted a sales increase of 
over 27%. Sales of the Toyota Hilux were up 22% from 2011 with 35,391 
units sold. In 2013, with the launch of the 4th generation RAV 4, 
Toyota will certainly reinforce its position in this traditional segment.  
Lexus Highlights 
The Lexus CT 200h remained Lexus biggest seller in Europe (15,599 units) 
while the new GS enjoyed a strong debut year with sales 
reaching 4,812 units.  
The Lexus RX model range saw sales of 14,841 units in 2012, up 7% from 
last year. The Lexus LX achieved record sales of 4,798 units. 
Toyota Yaris Hybrid
(Direct link: http://bit.ly/PjHGxR)
New Toyota Rav4
(direct link: http://bit.ly/UMDFmd) 
New Toyota
Auris Touring Sports 
(direct link:  http://bit.ly/WCZy5n) 
New Lexus IS
(direct link:  http://bit.ly/VUvBi2) 
For pictures, please visit: http://newsroom.toyota.eu/ 
Table 1 ? TME(1) total sales in 2012 
TOTAL TOYOTA/LEXUS
837,969 
TOYOTA
792,359
AYGO
73,756
Yaris (incl. Yaris Hybrid)
182,841
  Yaris Hybrid
24,733
Auris (incl. Auris Hybrid)
83,012
  Auris Hybrid
23,692
Avensis
59,757
Verso
37,335
iQ
9,278
Verso-S
3,538
Urban Cruiser
19,082
Corolla
63,481
GT86
5,180
Prius
35,274
Prius
20,790
Prius+
10,988
Prius Plug-in
3,496
Camry
40,811
Highlander
13,447
RAV4
66,976
Land Cruiser
56,012
Hilux
35,395
Hiace
4,928
Other models
2,354 
LEXUS
45,610
CT 200h
15,599
IS
2,573
GS (incl. GS hybrid)
4,812
  GS hybrid
1,939
LS (incl. LS hybrid)
386
  LS hybrid
140
RX (incl. RX hybrid)
14,841
  RX hybrid
7,985
Other models
7,399 
Table 2 ? TME(1) total sales in Q4 2012 
TOTAL TOYOTA/LEXUS
195,696 
TOYOTA
185,065
AYGO
18,046
Yaris (incl. Yaris Hybrid)
42,072
  Yaris Hybrid
10,694
Auris (incl. Auris Hybrid)
18,244
  Auris Hybrid
4,616
Avensis
11,090
Verso
8,444
iQ
1,696
Urban Cruiser
3,141
Verso-S
705
Corolla
15,058
GT86
1,766
Prius
10,647
Prius
4,077
Prius+
4,941
Prius Plug-in
1,629
Camry
10,811
Highlander
3,377
RAV4
15,608
Land Cruiser
13,621
Hilux
9,283
Hiace
920
Other models
654 
LEXUS
10,361
CT 200h
2,749
IS
253
GS (incl. GS hybrid)
1,455
  GS hybrid
505
LS (incl. LS hybrid)
144
  LS hybrid
29
RX (incl. RX hybrid)
3,650
  RX hybrid
1,777
Other models
2,110 
1 Toyota Motor Europe is responsible for all Western, Central and Eastern 
European countries including Turkey and Russia as well as Israel and a 
number of Central Asian markets (Armenia, Azerbaijan, Georgia, Kazakhstan, 
Tajikistan, Turkmenistan and Uzbekistan). 
Models listed in italics are produced locally at Toyota?s European 
manufacturing facilities. 
Notes to the editors:  
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing 
of Toyota and Lexus vehicles, parts and accessories, and Toyota?s European 
manufacturing and engineering operations. Toyota directly and indirectly 
employs around 94,000 people in Europe and has invested over ?7 billion 
since 1990. Toyota?s operations in Europe are supported by a network of 30 
National Marketing and Sales Companies across 56 countries, a total of 
around 3,000 sales outlets, and nine manufacturing plants. In 2011, Toyota 
sold 837,969 Toyota and Lexus vehicles in Europe. For more information, 
visit www.toyota.eu 
For more information, please contact:  
Toyota Motor Europe
Mr Jean-Yves Jault
T +32 2 745 3174
M + 32 478 55 61 55
jean.yves.jault@toyota-europe.com
Mrs Christina Apostolaki
T +32 2 745 2540 
christina.apostolaki@toyota-europe.com
Mrs Carol Coolsaet
T +32 2 745 2960 
carol.coolsaet@toyota-europe.com
Mr Alain Taverriti
T +32 2 745 5265 
alain.taverriti@toyota-europe.com
Mr Danny Chen
T +32 2 745 3257 
danny.chen@toyota-europe.com
Toyota?s European Media Website: http://corporatemedia.toyota.eu 
Toyota?s European Corporate Website: http://www.toyota.eu
Toyota Corporate Blog: http://blog.toyota.eu
Follow us on Twitter: @toyota_europe
 
 
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