Cineplex First to Launch UltraViolet(TM) in Canada

Cineplex First to Launch UltraViolet(TM) in Canada 
Access Your Movies in the UltraViolet Cloud and Share Them With
Friends and Family 
TORONTO, ONTARIO -- (Marketwire) -- 01/10/13 -- Cineplex
Entertainment (TSX:CGX) is pleased to announce that Cineplex Store
customers now have a new way to collect and enjoy digital home video
entertainment with UltraViolet. UltraViolet enables consumers to
access their digital movies both at home and on-the-go, across a
variety of apps and services, including PCs, mobile devices,
smartphones, connected TVs, Blu-ray disc players and more. 
Cineplex Entertainment is the first retailer in Canada and the only
motion picture exhibitor in the world offering this service as part
of an exciting new ecosystem that will forever change the way we
watch movies. Now in Canada, select movies from several Hollywood
studios in new and classic releases will be UltraViolet-enabled, in
addition to being available in the traditional DVD, Blu-ray, and
digital rental formats. UltraViolet launched in the US and the UK in
late 2011. Cineplex is pleased to bring this service to Canadians
UltraViolet is a free, online cloud-based account that gives
consumers greater flexibility to collect, access and watch the movies
they purchase. Once a movie has been added to their UltraViolet
Collection, users can stream it over the Internet or download it for
offline viewing. 
"We believe the best way to experience a movie first is on the
theatre's big screen, but when you want to see it again, UltraViolet
gives you the added choice and flexibility to watch movies whenever
and wherever you want," said Ellis Jacob, President and CEO, Cineplex
Entertainment. "When Canadians think of movies, we want them to think
of Cineplex. Our goal is to become the one-stop destination for movie
entertainment in Canada." 
At the Cineplex Store, customers can rent or buy digital movies and
stream or download them to their home computer, select gaming devices
or Internet TV. UltraViolet titles can be shared among six household
members. If you are at the cottage, your spouse is travelling and
your kids are at home, all of you can access the movies stored in
your UltraViolet account. As many as three users can stream movies at
one time, with no restr
ictions on the number of downloaded movies
that can be watched simultaneously. You also have the added
confidence of knowing that your movies are stored in the UltraViolet
cloud, eliminating fears of losing content through crashed drives or
getting locked into a single retail/device brand. 
Look for the UltraViolet logo on specially marked DVDs and Blu-ray
discs. Every time you buy an UltraViolet-enabled movie, the package
will contain a digital PIN Code. You simply add the digital PIN Code,
which is your proof of purchase, to your UltraViolet account. By
doing so, this confirms your rights to the movie enabling you to
watch it wherever and whenever you want. There is no extra cost for
the UltraViolet-enabled copy of the movie. 
SCENE members purchasing an UltraViolet-enabled movie through the
Cineplex Store will automatically earn points with every purchase. 
"Since UltraViolet's launch just over a year ago, we have made
progress in expanding the ecosystem into new markets, first in the UK
and now in Canada," said Mark Teitell, General Manager, UltraViolet.
"Cineplex, among other companies, is playing an integral role in
bringing UltraViolet to market and giving Canadian consumers the
opportunity to experience UltraViolet and the unprecedented freedom
and flexibility it brings to home entertainment." 
UltraViolet-enabled DVDs and Blu-rays available through the Cineplex
Store include some of 2012's hottest films. 
To learn more about the Cineplex Store and UltraViolet, click here. 
About Cineplex Entertainment: 
Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment
companies and operates one of the most modern and fully digitized
motion picture theatre circuits in the world. A top-tier Canadian
brand, Cineplex operates numerous businesses including theatrical
exhibition, food services, gaming, alternative programming (Front Row
Centre Events), Cineplex Media, Cineplex Digital Solutions and the
online sale of home entertainment content through
and on apps embedded in various electronic devices. Cineplex is also
a joint venture partner in SCENE - Canada's largest entertainment
loyalty program. 
Cineplex is headquartered in Toronto, Canada, and operates 134
theatres with 1,449 screens from British Columbia to Quebec, serving
approximately 70 million guests annually through the following
theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus,
Coliseum, Scotiabank Theatres, Cineplex VIP Cinemas, Famous Players
and Cinema City. Cineplex also owns and operates the UltraAVX,
Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock
Exchange under the symbol CGX. More information is available at
For information, interviews or photos please contact:
Cineplex Entertainment
Pat Marshall
Vice President, Communications and Investor Relations
Cineplex Entertainment
Mike Langdon
Director, Communications
Brainerd Communicators, Inc.
Nancy Zachary
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