Detroit-based Rockbridge Growth Equity Adds Triad Retail Media to Growing Tech Portfolio

Detroit-based Rockbridge Growth Equity Adds Triad Retail Media to Growing Tech
                                  Portfolio

- Triad Delivers Digital Retail Ad Campaigns for Top Brands -

PR Newswire

DETROIT, Jan. 10, 2013

DETROIT, Jan.10, 2013 /PRNewswire/ -- Rockbridge Growth Equity, LLC
("Rockbridge") announced it has acquired Tampa-based online retail advertising
company Triad Retail Media ("Triad"). Boston-based Falcon Investment Advisors
partnered with Rockbridge on the transaction.

Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader
in creating, managing and operating digital retail media programs for
highly-trafficked retail websites. Triad's retail partners include Walmart,
Sam's Club, eBay, Toys "R" Us, CVS, and many other leading retailers.

Triad was twice named one of the fastest-growing private companies in the
United States by Inc. magazine. Triad employs more than 300 team members in
more than six offices in the United States, including Tampa, Florida
(headquarters); Orlando; Rogers, Arkansas; Chicago; New York; and San Jose.

Rockbridge Growth Equity is a Detroit-based private equity firm founded in
2007 by Brian Hermelin, Kevin Prokop and Quicken Loans and Rock Ventures
Founder and Chairman Dan Gilbert. Rockbridge invests in business and
technology services companies focused on the digital media, marketing
services, financial and business services and consumer-direct marketing
sectors.

"We are very excited to partner with Rockbridge as our new equity investor,
and to become part of their diverse family of companies," said Greg Murtagh,
CEO and Founder of Triad Retail Media. "Rockbridge has a deep operating
knowledge in digital media and data and analytics, combined with expertise in
technology and marketing services, providing a perfect opportunity to
accelerate Triad's already strong growth."

"Investing in another high-tech, emergent company like Triad Retail Media was
a perfect opportunity for Rockbridge," said Kevin Prokop, Rockbridge Managing
Director and Partner.

"Under the leadership of CEO Greg Murtagh and President and COO Roger
Berdusco, Triad's team has built a market-leading company in a fast-growing
industry. Triad can benefit from our family of more than 60 diverse companies
– from Quicken Loans to Fathead to the Cleveland Cavaliers. We can also
benefit from Triad's extensive online expertise of converting shoppers into
buyers," Prokop added.

About Rockbridge Growth Equity, LLC:
Rockbridge Growth Equity, LLC is a Detroit-based private equity firm that
invests in the technology and business services, financial services,
consumer-direct marketing, digital media and marketing services industries.
Rockbridge seeks to make investments in companies with enterprise values in
the range of $100 million to $200 million. Rockbridge currently has
investments in Purchasing Power, Connect America, Account Now, Protect
America, Northcentral University, and is affiliated with other leading
businesses in the Rock Ventures family of companies in its target sectors,
including Quicken Loans, the Cleveland Cavaliers, Title Source and Fathead.
For details, visit www.rbequity.com.

About Falcon Investment Advisors:
Falcon Investment Advisors, LLC is a private equity firm with offices in
Boston and New York, specializing in subordinated debt and other junior
capital investments.Falcon provides innovative capital solutions in amounts
of $10 million to $75 million to middle market companies in a variety of
industries throughout North America. Since its founding in 2000, Falcon has
raised $1.7 billion and invested in over 50 companies in a broad range of
industries to support acquisitions, recapitalizations, buyouts and organic
growth.

About Triad Retail Media:
Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader
in creating, managing and operating digital retail media programs for highly
trafficked retail websites. Triad's unique approach to retail advertising
provides upside for retailers, brand advertisers and shoppers. Contextual and
relevant advertising provides a much richer online shopping experience while
giving brands the opportunity to engage shoppers while they're making purchase
decisions. This custom advertising approach goes far beyond the banner and
standard ad networks.

Triad Retail Media's leading retail partners include Walmart, Toys"R"Us, CVS,
Sam's Club, eBay and many other notable retailers. The company was twice named
one of the fastest-growing private companies in the U.S. by Inc. magazine.
Headquartered in Tampa, Florida, Triad employs more than 300 people in six
offices nationwide.

Triad was previously owned by CEO / Founder Greg Murtagh, President / COO
Roger Berdusco and an affiliate of H.I.G Growth Partners. Following the
transaction, Murtagh and Berdusco will remain in their current positions as
Chief Executive Officer and Chief Operating Officer of Triad, and will also
continue to be equity partners with Rockbridge. New York based investment
banking firm Petsky Prunier advised Triad and H.I.G Growth Partners on the
transaction.

SOURCE Rockbridge Growth Equity, LLC

Website: http://www.rbequity.com
Contact: Media - Carolyn Artman, Rockbridge Growth Equity,
carolynartman@rbequity.com, +1-313-373-3057; or Keri Bertolino, fama PR,
triad@famapr.com, +1-617-986-5007
 
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