Crest® Oral-B® Partners with CareerFusion to Celebrate 100 Years of Dental Hygiene

  Crest® Oral-B® Partners with CareerFusion to Celebrate 100 Years of Dental

   Dental hygienists honored through sweepstakes and year-long appreciation

Business Wire

CINCINNATI -- January 10, 2013

Crest^® Oral-B^® launched a partnership with dental hygienists this week at
CareerFusion, a dental professional career retreat, to gain a better
understanding of the current needs and preferences of dental professionals
nationwide. During the meeting, Crest Oral-B celebrated the anniversary of 100
years of dental hygiene by thanking CareerFusion hygienists and revealing its
plans to show its gratitude throughout the year at dental conventions, in
trades and through promotions on the Crest Oral-B Dental Professional Facebook

Crest and Oral-B celebrate 100 Years of Dental Hygiene at CareerFusion 2013
(Photo: Business Wire)

Crest and Oral-B celebrate 100 Years of Dental Hygiene at CareerFusion 2013
(Photo: Business Wire)

“At Crest and Oral-B, we know how extremely valuable hygienists are to the
oral health field, and we’re thrilled to celebrate their dedication and hard
work,” said Wendy Bebey, Hygienist Relations Manager, Procter and Gamble. “As
a platform for dental professionals to take their careers to the next level,
CareerFusion was the ideal setting to acknowledge the great work hygienists do
each and every day and to thank them for all that they do to improve the oral
health cause.”

Hosted from January 5^th – 9^th in Daytona, FL, CareerFusion is a professional
retreat and learning continuum for healthcare professionals seeking growth and
development to enhance their career. “We’re thrilled that Crest and Oral-B
partnered with us this year to engage with the dental professionals and
support their career goals,” noted Beth Thompson, Founder and Director of
CareerFusion. “CareerFusion presents dental professionals, especially dental
hygienists, with the opportunity to discuss important industry topics with top
oral care brands, such as Crest and Oral-B.”

Throughout the four day conference, Crest Oral-B hosted several round-table
and one-on-one discussions with the attending dental professionals to better
understand their needs, how the brands could support them and what tools
enable them to succeed in their profession. Furthermore, these attendees
received several products to try in the weeks leading up to the event as well
as a preview of a new power technology. During the meeting, Lori Bernardo, RDH
of Nazareth, PA, said, “As a first time attendee at CareerFusion, I had the
experience of learning about relevant products from various companies that can
help me as well as my patients. After being introduced to the Pro-Health line
of products from Crest and Oral-B and trying them for the first time, my mouth
has never felt cleaner. I would recommend these products to my patients to
help maintain a healthy mouth in between check-ups.”

For more information and to get involved in the 100 year anniversary of dental
hygiene celebration, visit the Crest Oral-B booth at dental conventions
throughout the year and follow the festivities at To learn more about Crest and Oral-B
product news, visit To learn more about CareerFusion, please

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure
the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since
first introducing fluoride toothpaste 54 years ago, it is estimated that Crest
has helped prevent more than half a billion cavities in the United States.
Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter &

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of
the Procter & Gamble Company, the brand includes manual and electric
toothbrushes for children and adults, oral irrigators and interdental
products, such as dental floss. Oral-B manual toothbrushes are used by more
dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers^®, Tide^®, Ariel^®, Always^®, Whisper^®,
Pantene^®, Mach3^®, Bounty^®, Dawn^®, Fairy^®, Gain^®, Charmin^®, Downy^®,
Lenor^®, Iams^®, Crest^®, Oral-B^®, Duracell^®, Olay^®, Head & Shoulders^®,
Wella^®, Gillette^®, Braun^®, Fusion^®, Ace^®, Febreze^®, Ambi Pur^®, SK-II^®,
and Vicks^®. The P&G community includes operations in about 80 countries
worldwide. Please visit for the latest news and in-depth
information about P&G and its brands.

About CareerFusion

CareerFusion, LLC is a learning continuum highlighted with an annual retreat
for health care professionals seeking growth and development to enhance their
career options in addition to the clinical environment. The retreat is focused
on developing presentation, writing, networking skills, and elements of
continuing education program design, providing up to 22 continuing education
credits. CareerFusionattracts health care providers, corporate
representatives, support staff, and others who are interested in exploring
options within as well as outside of the clinical environment.

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Alexandra Tadeu, 646-500-7842
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