Linda A. Woolley Takes DMA Helm as President and CEO

             Linda A. Woolley Takes DMA Helm as President and CEO

PR Newswire

NEW YORK, Jan. 10, 2013

NEW YORK, Jan.10, 2013 /PRNewswire-USNewswire/ --The Direct Marketing
Association (DMA), the world's largest trade association dedicated to
advancing and protecting responsible data-driven marketing, is pleased to
announce that Linda A. Woolley has taken the helm as DMA's president and CEO,
effective immediately. Woolley had served as DMA's acting president and CEO
since May 14, 2012.

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"DMA is here for data-driven marketers — and we are more firmly committed than
ever to serving their needs," said Woolley. "I am thrilled to be leading DMA
— with its rich and venerable history — into the ever-expanding era of
customer-centricity and predictive analytics."

Under Woolley's leadership, DMA has come to the forefront as the champion and
protector of the data-driven way of life — including launching the Data Driven
Marketing Institute, an innovative new program designed to set the record
straight about the countless ways that data-driven marketing benefits
consumers and drives economic growth. "We are the only organization that
advances and protects data-driven marketing," she remarked. "And we will work
tirelessly to ensure that the future is a world in which we can give customers
and donors what they want, when they want it."

"DMA is in the best of hands under Linda's leadership," said Matt Blumberg,
CEO and chairman, ReturnPath, Inc. and chairman of DMA's board of directors.
"In the six months that she has served as 'acting,' she has made important
changes, including changing DMA's mission and stabilizing the finances of the
organization." DMA's mission is to advance and protect responsible
data-driven marketing.

Prior to becoming acting president and CEO, Woolley served as the
Association's executive vice president of Washington Operations. In this
role, Woolley was responsible for strategically managing DMA's global
advocacy, legislative, and political efforts, as well as DMA's Nonprofit
Federation, Internet Alliance, and Mail Moves America coalition. She was also
responsible for overseeing DMA's corporate and social responsibility, which is
its self-regulation and environmental stewardship arm. Through Woolley's
leadership, DMA was a founding member of the Digital Advertising Alliance, a
self-regulatory program that provides notice and choice to consumers about
online behavioral advertising.

Prior to joining DMA, Woolley was the founding principal of LegisLaw, a
publishing and government relations consulting firm. Clients included Fortune
500 companies and trade associations from a wide range of industries,
including transportation, manufacturing, chemicals, healthcare, energy,
building materials, banking, and defense.

Woolley directed Washington operations for ITT Industries, and lobbied for ITT
Corporation. She also managed the environment section of the US Chamber of
Commerce and worked on Capitol Hill. Woolley holds a B.A. from Hamilton
College and a Juris Doctorate from American University.

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About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world's largest
trade association dedicated to advancing and protecting responsible
data-driven marketing. Founded in 1917, DMA represents thousands of companies
and nonprofit organizations that use and support data-driven marketing
practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on
direct marketing, which accounts for 52.7 percent of all ad expenditures in
the United States. Measured against total US sales, these advertising
expenditures will generate approximately $2.05 trillion in incremental sales.
In 2012, direct marketing accounts for 8.7 percent of total US gross domestic
product and produces 1.3 million direct marketing employees in the US. Their
collective sales efforts directly support 7.9 million other jobs, accounting
for a total of 9.2 million US jobs.

SOURCE Direct Marketing Association

Contact: Susan Taplinger, +1-212-790-1589,
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