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Beiersdorf Inc. Celebrates Anniversary of Big Brothers Big Sisters Partnership with Extended Awareness and Fundraising Program



Beiersdorf Inc. Celebrates Anniversary of Big Brothers Big Sisters Partnership
     with Extended Awareness and Fundraising Program to Support Mentoring

Company to Raise Funds during National Mentoring Month

PR Newswire

WILTON, Conn., Jan. 10, 2013

WILTON, Conn., Jan. 10, 2013 /PRNewswire/ -- Beiersdorf Inc., the U.S.
subsidiary of Beiersdorf AG, a leading global skincare company based in
Hamburg, Germany, announced today a consumer awareness and fundraising
initiative to support National Mentoring Month. Currently, Beiersdorf has an
employee-led, work-based mentoring program focused on supporting youth in the
local community. In recognition of National Mentoring Month, the company in
partnership with Big Brothers Big Sisters has created a three month consumer
awareness and fundraising initiative that will raise $100,000 to make a big
difference for the Big Brothers Big Sisters network. 

Beiersdorf selected today, National Social Media Mentoring Day (January 10,
2013), to unveil its Big Brothers Big Sisters app on Facebook.  Via the app,
shoppers will have the opportunity to purchase NIVEA, NIVEA Men, Eucerin and
Aquaphor products from online retail partners.  For every ten dollars spent,
Beiersdorf will donate one dollar to Big Brothers Big Sisters' mentoring
programs. As a thank you to consumers for engaging with the app, Beiersdorf
will offer consumers a sample of their choice of a NIVEA, NIVEA For Men,
Eucerin or Aquaphor product.

In addition to online fundraising, which will continue through March 2013,
Beiersdorf will spread the word on how consumers can do their share to mentor
our youth.  During the month of February, national retail partners such as
Walmart, Walgreens, Kroger and numerous others are lending their support for
the cause with in-store "Skincare that really cares" displays, which will help
to further spread the word about mentoring.  Beiersdorf wants everyone to be
the change a child needs, as 34,000 "Littles" are still waiting for their
"Bigs." 

"Beiersdorf prides itself on being a skincare company that truly cares," said
Bill Graham, President, Beiersdorf North America. "Everyone who meets and
mentors the students from Big Brothers Big Sisters experiences a true sense of
fulfillment. We are thrilled to continue our work with such an impactful
organization to help raise funds and awareness for their local and national
mentoring efforts." 

The Wilton, Connecticut-based company has just marked its first anniversary
working with Big Brothers Big Sisters on a work-based mentoring program,
"Beyond School Walls," a jointly-created program adapted from the
organization's core School-Based Mentoring programs.  For the past year,
Beyond School Walls students have come to the Beiersdorf office after school
to meet with their mentors, spend time with one another, participate in
activities and learn.

"It has been a pleasure to work with Beiersdorf over the past year, and we're
looking forward to the growth and continuation of this exciting partnership,"
said Charles Pierson, CEO and American President, Big Brothers Big Sisters of
America. "Beiersdorf's support will help us increase our capacity to serve
more children facing adversity."  

For more than 100 years, Big Brothers Big Sisters has made an impact on
children in need, helping them overcome adversity and beat the odds. Studies
have shown that children enrolled in the program maintained or showed
improvement in educational success, socio-emotional confidence and making
healthy choices. Independent research finds youth enrolled in the program are:

  o 46% less likely to begin using illegal drugs
  o 27% less likely to begin using alcohol
  o 52% less likely to skip school

About Beiersdorf AG

Beiersdorf AG is a leading manufacturer of skin and beauty care products with
over 125 years of experience in research and development, and a strong global
presence. The company produces leading international brands such as NIVEA,
NIVEA for Men, Eucerin, Aquaphor, la prairie, Juvena, Labello, 8x4, Futuro,
Florena, Hansaplast/Elastoplast and Tesa. For more information, visit
www.beiersdorfusa.com.

About Big Brothers Big Sisters

Big Brothers Big Sisters, the nation's largest donor and volunteer supported
mentoring network, holds itself accountable for children in its program to
achieve measurable outcomes, such as, educational success; avoidance of risky
behaviors; and higher aspirations, greater confidence and better
relationships. Partnering with parents/guardians, schools, corporations and
others in the community, Big Brothers Big Sisters carefully pairs children
("Littles") with screened volunteer mentors ("Bigs") and monitors and supports
these one-to-one mentoring matches throughout their course. The first-ever Big
Brothers Big Sisters Youth Outcome Summary, released in 2012, substantiates
that its mentoring programs have proven, positive academic, socio-emotional
and behavioral outcomes for youth, areas linked to high school graduation,
avoidance of juvenile delinquency and college or job readiness.

Big Brothers Big Sisters provides children facing adversity, often those of
single or low-income households or families where a parent is incarcerated or
serving in the military, with strong and enduring, professionally supported
one-to-one mentoring relationships that change their lives for the better,
forever. The mission has been the cornerstone of the organization's 100-year
history. With about 350 agencies across the country, Big Brothers Big Sisters
serves nearly 630,000 children, volunteers and families. The organization is
engaged in a nationwide search to reunite with alumni mentors, mentees,
donors, and families. The organization is engaged in a nationwide search to
reunite with alumni mentors, mentees, donors, and family, staff and board
members. Learn more at bigbrothersbigsisters.org.

SOURCE Beiersdorf Inc.

Website: http://www.beiersdorfusa.com
Contact: Leslie Kickham, +1-203-563-5821, lkickham@bdfusa.com
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