Strategy Analytics: Tablet Apps Processor Revenue Soared 77 Percent in Q3 2012

  Strategy Analytics: Tablet Apps Processor Revenue Soared 77 Percent in Q3

             NVIDIA Grows to One Third Share in Non-iPad Tablets

Business Wire

BOSTON -- January 10, 2013

Global tablet applications processor market showed a robust 77 percent
year-on-year growth in Q3 2012 to reach $0.9 billion, according to the
Strategy Analytics Handset Component Technologies service report, “Tablet Apps
Processor Market Share Q3 2012: NVIDIA Retains Lead in Non-iPad Tablets with
One-Third Share.”

Based on Strategy Analytics estimates, Apple maintained its lead in the tablet
applications processor market with 53 percent revenue share in Q3 2012.
NVIDIA, Texas Instruments, Qualcomm and Samsung made up the rest of the
top-five vendors.

According to Sravan Kundojjala, Senior Analyst, “NVIDIA led the non-iPad
tablet market with one-third unit shipment share in Q3 2012 with the help of
its Google Nexus 7 and Microsoft Surface RT design-wins. During the quarter,
NVIDIA registered its highest quarterly Tegra tablet processor shipments since
the introduction of the Tegra product. Strategy Analytics believes that NVIDIA
is well-positioned to maintain its share in non-iPad tablets in the next few

According to Stuart Robinson, Director of the Strategy Analytics Handset
Component Technologies service, “Strategy Analytics estimates that stand-alone
applications processors represented about 99 percent of all tablet
applications processors shipped in Q3 2012. Baseband-integrated processors
have had limited traction so far in tablets and this has affected shipments of
integrated vendors such as Qualcomm, Broadcom and MediaTek.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services,
consulting and actionable market intelligence for emerging technology, mobile
and wireless, digital consumer and automotive electronics companies. With
offices in North America, Europe and Asia, Strategy Analytics delivers
insights for enterprise success.


Strategy Analytics, Inc.
European Contact:
Stuart Robinson, +44(0) 1908 423 637
US Contact:
Christopher Taylor, +1 617 614 0706
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