Burger King Corporation Appoints Jerrell Moore as Chief Diversity Officer

  Burger King Corporation Appoints Jerrell Moore as Chief Diversity Officer

Business Wire

MIAMI -- January 10, 2013

Burger King Corporation, a subsidiary of Burger King Worldwide, Inc. (NYSE:
BKW), today announced the appointment of Jerrell Moore as Chief Diversity
Officer. In this role, Moore will be responsible for continuing to grow
efforts in support of BKC’s four-pronged diversity and inclusion strategy
focused on workforce, guests and community, franchisees and supplier

“I am thrilled to welcome Jerrell to the BURGER KING® family and believe he
has the right combination of vision and passion to help shape our diversity
and inclusion efforts for the long-term,” said Jose Tomas, chief people
officer, Burger King Corporation. “Jerrell has worked for some of the world’s
most well-known brands and I am confident his experiences position him well to
deliver on our vision to create meaningful diversity and inclusion programs in
the communities in which we live and work.”

Previously, Moore served as director of diversity and inclusion at MassMutual
Financial Group, where he was responsible for developing several women's
leadership initiatives, overseeing employee resource groups (ERGs), and
introducing enterprise-wide diversity training and mentoring initiatives.
Prior to joining MassMutual, Moore was a human resources manager at Nike,
Inc., and also held the position of manager of diversity, EEO & Affirmative
Action at CSX Transportation.

“I am excited to join the leadership team in serving the guests, employees,
franchisees and suppliers of the BURGER KING® brand. As chief diversity
officer, I plan to further the brand’s longstanding commitment to diversity by
creating programs that engage and grow all of our diverse stakeholders,” said
Jerrell Moore, chief diversity officer, Burger King Corporation. “I look
forward to working with our franchisees and community partners in ensuring
that we continue to be inclusive and welcoming in every community we serve.”

Moore holds a B.A. degree in English from South Carolina State University, a
historically black university (HBCU), as well as a Juris Doctor (JD) and
Master of Human Resources (MHR) from the University of South Carolina.

As part of the company’s commitment, in 2012, BKC aggressively expanded the
number of minority-owned restaurants in the United States by more than ten
percent and recently selected Sanders/Wingo as the brand’s multicultural
marketing agency of record.


Founded in 1954, BURGER KING^® (NYSE: BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in over 12,600 locations serving over 11 million guests
daily in 83 countries and territories worldwide. Approximately 95 percent of
BURGER KING^® restaurants are owned and operated by independent franchisees,
many of them family-owned operations that have been in business for decades.
To learn more about the Burger King Corporation, please visit the company's
website at www.bk.com or follow us on Facebook and Twitter.


Burger King Corporation
Miguel Piedra, 305-378-7277
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